Ways of being, ways of living: discursive practices of real estate advertising in Recife

Detalhes bibliográficos
Autor(a) principal: Lins, Marcela Barbosa
Data de Publicação: 2020
Outros Autores: Melo, Cristina Teixeira Vieira de
Tipo de documento: Artigo
Idioma: por
Título da fonte: Rua (Campinas. Online)
Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8663430
Resumo: In this article, we assume that living is a cultural practice that reveals life forms, and the real estate advertig is a discursive materiality that, par excellence, communicates and manages ways of being. Based on the analysis of an extensive corpus, composed of approximately 4,000 advertisements collected between 1970 and 2006 in the Diario de Pernambuco, we argue how, throughout the recent history of Recife, real estate advertising crystallized a certain ethic of living based on the denial of heterogeneity of city and the defense of private property, in the wake of the consolidation of neoliberal governmentality in the country.
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spelling Ways of being, ways of living: discursive practices of real estate advertising in Recife Modos de ser, formas de habitar: práticas discursivas da publicidade imobiliária no RecifePublicidade imobiliáriaDiscursoCidadeConsumoReal estate advertisingDiscourseCityConsumptionIn this article, we assume that living is a cultural practice that reveals life forms, and the real estate advertig is a discursive materiality that, par excellence, communicates and manages ways of being. Based on the analysis of an extensive corpus, composed of approximately 4,000 advertisements collected between 1970 and 2006 in the Diario de Pernambuco, we argue how, throughout the recent history of Recife, real estate advertising crystallized a certain ethic of living based on the denial of heterogeneity of city and the defense of private property, in the wake of the consolidation of neoliberal governmentality in the country.Nesse artigo, partimos do pressuposto de que morar é uma prática cultural que revela formas de vida, sendo o anúncio de imóveis a materialidade discursiva que, por excelência, comunica e agencia modos de ser. A partir da análise de um extenso corpus, composto por aproximadamente 4.000 anúncios coletados entre 1970 e 2006 no Diario de Pernambuco, argumentamos como, ao longo da história recente do Recife, o anúncio imobiliário cristalizou uma determinada ética do morar pautada da negação da heterogeneidade da cidade e na defesa da propriedade privada, na esteira da consolidação de uma governamentalidade neoliberal no país.Universidade Estadual de Campinas2020-11-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTextoinfo:eu-repo/semantics/otherapplication/pdfhttps://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/866343010.20396/rua.v26i2.8663430RUA; Vol. 26 No. 2 (2020): nov; 679-698RUA; v. 26 n. 2 (2020): nov; 679-6982179-99111413-2109reponame:Rua (Campinas. Online)instname:Universidade Estadual de Campinas (Unicamp)instacron:UNICAMPporhttps://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8663430/25599Brazil; ContemporaryBrasil; ContemporâneoCopyright (c) 2020 RUAhttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessLins, Marcela BarbosaMelo, Cristina Teixeira Vieira de2020-12-16T18:21:31Zoai:ojs.periodicos.sbu.unicamp.br:article/8663430Revistahttps://periodicos.sbu.unicamp.br/ojs/index.php/ruaPUBhttps://periodicos.sbu.unicamp.br/ojs/index.php/rua/oaipublabe@unicamp.br2179-99111413-2109opendoar:2020-12-16T18:21:31Rua (Campinas. Online) - Universidade Estadual de Campinas (Unicamp)false
dc.title.none.fl_str_mv Ways of being, ways of living: discursive practices of real estate advertising in Recife
Modos de ser, formas de habitar: práticas discursivas da publicidade imobiliária no Recife
title Ways of being, ways of living: discursive practices of real estate advertising in Recife
spellingShingle Ways of being, ways of living: discursive practices of real estate advertising in Recife
Lins, Marcela Barbosa
Publicidade imobiliária
Discurso
Cidade
Consumo
Real estate advertising
Discourse
City
Consumption
title_short Ways of being, ways of living: discursive practices of real estate advertising in Recife
title_full Ways of being, ways of living: discursive practices of real estate advertising in Recife
title_fullStr Ways of being, ways of living: discursive practices of real estate advertising in Recife
title_full_unstemmed Ways of being, ways of living: discursive practices of real estate advertising in Recife
title_sort Ways of being, ways of living: discursive practices of real estate advertising in Recife
author Lins, Marcela Barbosa
author_facet Lins, Marcela Barbosa
Melo, Cristina Teixeira Vieira de
author_role author
author2 Melo, Cristina Teixeira Vieira de
author2_role author
dc.contributor.author.fl_str_mv Lins, Marcela Barbosa
Melo, Cristina Teixeira Vieira de
dc.subject.por.fl_str_mv Publicidade imobiliária
Discurso
Cidade
Consumo
Real estate advertising
Discourse
City
Consumption
topic Publicidade imobiliária
Discurso
Cidade
Consumo
Real estate advertising
Discourse
City
Consumption
description In this article, we assume that living is a cultural practice that reveals life forms, and the real estate advertig is a discursive materiality that, par excellence, communicates and manages ways of being. Based on the analysis of an extensive corpus, composed of approximately 4,000 advertisements collected between 1970 and 2006 in the Diario de Pernambuco, we argue how, throughout the recent history of Recife, real estate advertising crystallized a certain ethic of living based on the denial of heterogeneity of city and the defense of private property, in the wake of the consolidation of neoliberal governmentality in the country.
publishDate 2020
dc.date.none.fl_str_mv 2020-11-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Texto
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8663430
10.20396/rua.v26i2.8663430
url https://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8663430
identifier_str_mv 10.20396/rua.v26i2.8663430
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8663430/25599
dc.rights.driver.fl_str_mv Copyright (c) 2020 RUA
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 RUA
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Brazil; Contemporary
Brasil; Contemporâneo
dc.publisher.none.fl_str_mv Universidade Estadual de Campinas
publisher.none.fl_str_mv Universidade Estadual de Campinas
dc.source.none.fl_str_mv RUA; Vol. 26 No. 2 (2020): nov; 679-698
RUA; v. 26 n. 2 (2020): nov; 679-698
2179-9911
1413-2109
reponame:Rua (Campinas. Online)
instname:Universidade Estadual de Campinas (Unicamp)
instacron:UNICAMP
instname_str Universidade Estadual de Campinas (Unicamp)
instacron_str UNICAMP
institution UNICAMP
reponame_str Rua (Campinas. Online)
collection Rua (Campinas. Online)
repository.name.fl_str_mv Rua (Campinas. Online) - Universidade Estadual de Campinas (Unicamp)
repository.mail.fl_str_mv publabe@unicamp.br
_version_ 1799308038921781248

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