Communicating science: the use of public social networks by Brazilian scientific journals in the Area “Communication and Information”

• Autor(a) principal: Rezende, Laura Vilela Rodrigues
• Data de Publicação: 2023
• Outros Autores: Drumond, Larissa Bárbara Borges
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Revista Digital de Biblioteconomia e Ciência da Informação
• Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8672917
• topic: Comunicação científica; Divulgação científica; Periódicos científicos; Ciência aberta; Scientific communication; Scientific dissemination; Scientific journals; Open science

In 2002, with the Declaration of Budapeste, the scientific community of many countries began to support initiatives in favor of Open Access to scientific knowledge. Since then, other actions have emerged based on conducting more collaborative scientific research and democratizing access to its results, culminating in Open Science practices. As for the democratization of scientific knowledge, scientific journals are the most used channels for communicating the results of scientific research, therefore they have the potential to also communicate such results to the non-specialized public, giving evidence to scientists and their institutions.Objective: To analyze the engagement of posts made on Instagram, Facebook and Twitter by scientific journals evaluated with Qualis A1 and A2, by the Coordination for the Improvement of Higher Education Personnel (2017-2020), in the area “Communication and Information ” and if the posts have content intelligible to the non-specialized public.Methodology: Informational survey, content analysis and calculation of engagement of pages and journal posts on the referred social networks were carried out. Seven journals were identified, and 341 posts made between August 2022 and January 2023 were analyzed, of which 173 were categorized as “Promotion of scientific manuscript, number or volume”, of interest to the study.Results/Conclusion: With calculating the engagement of the posts and its relation to the number of followers of the pages, it is concluded that journals have the potential to use public social networks to reach the non-specialized public, as long as they pay attention to the main question of scientific dissemination: who is it intended for?