Marketing for information products and services promotion: Brasil republic presidency library’ case study: case study of the Library of the Presidency of the Republic

Detalhes bibliográficos
Autor(a) principal: Baptista, Sofia Galvão
Data de Publicação: 2009
Outros Autores: Costa, Maíra Murrieta, Neta, Maria Altair Vilanova Viana
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Digital de Biblioteconomia e Ciência da Informação
Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/1992
Resumo: The application of the theory of marketing as management resource for libraries and information services is demonstrated by the Brasil Republic Presidency Library in order to confirm marketing concepts application for the social area. The services provided by the library was evaluated to observe the use of promotion activities, public relations, merchandising, advertising, incentives, atmosphere and others marketing techniques. It was found that the library planned and used various promotion techniques: atmosphere, services dissemination, public relations with projects aimed to an specific audience, and others actions to improve the user and the library relationship.
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spelling Marketing for information products and services promotion: Brasil republic presidency library’ case study: case study of the Library of the Presidency of the RepublicMarketing para promoção de produtos e serviços de informação: estudo de caso da Biblioteca da Presidência da RepúblicaMarketingBibliotecaServiços de InformaçãoBiblioteconomiaMarketingLibrariesInformation servicesLibrary scienceinformation sciencesThe application of the theory of marketing as management resource for libraries and information services is demonstrated by the Brasil Republic Presidency Library in order to confirm marketing concepts application for the social area. The services provided by the library was evaluated to observe the use of promotion activities, public relations, merchandising, advertising, incentives, atmosphere and others marketing techniques. It was found that the library planned and used various promotion techniques: atmosphere, services dissemination, public relations with projects aimed to an specific audience, and others actions to improve the user and the library relationship.A aplicação da teoria de marketing como recurso gerencial para bibliotecas e serviços de informação é demonstrada por meio do caso da Biblioteca da Presidência da Republica, com o intuito de confirmar a validade da aplicação dos conceitos de marketing para a área social. Os serviços prestados pela biblioteca foram avaliados para observar o uso das atividades de promoção, relações públicas, merchandising, propaganda, incentivos, atmosfera e outras técnicas de marketing. Foi verificado que a biblioteca planejou e utilizou várias técnicas de promoção: atmosfera, divulgação dos serviços, relações públicas com projetos destinados a um determinado público, para promover seu relacionamento com o usuário da biblioteca.Universidade Estadual de Campinas2009-03-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionCase studyinfo:eu-repo/semantics/otherapplication/pdfhttps://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/199210.20396/rdbci.v6i2.1992RDBCI: Digital Journal of Library and Information Science; Vol. 7 No. 1 (2009): jan./jun.; 83-104RDBCI: Revista Digital de Biblioteconomia e Ciência da Informação; v. 7 n. 1 (2009): jan./jun.; 83-1041678-765Xreponame:Revista Digital de Biblioteconomia e Ciência da Informaçãoinstname:Universidade Estadual de Campinas (UNICAMP)instacron:UNICAMPporhttps://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/1992/2113Brazil; ContemporaryBrasil; ContemporâneoCopyright (c) 2009 Sofia Galvão Baptista, Maíra Murrieta Costa, Maria Altair Vilanova Viana Netahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessBaptista, Sofia GalvãoCosta, Maíra MurrietaNeta, Maria Altair Vilanova Viana2021-09-25T20:48:14Zoai:ojs.periodicos.sbu.unicamp.br:article/1992Revistahttps://periodicos.sbu.unicamp.br/ojs/index.php/rdbciPUBhttps://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/oaippec@unicamp.br||gilbfe@unicamp.br|| rdbci@unicamp.br|| danif@unicamp.br1678-765X1678-765Xopendoar:2023-05-22T10:16:10.717930Revista Digital de Biblioteconomia e Ciência da Informação - Universidade Estadual de Campinas (UNICAMP)false
dc.title.none.fl_str_mv Marketing for information products and services promotion: Brasil republic presidency library’ case study: case study of the Library of the Presidency of the Republic
Marketing para promoção de produtos e serviços de informação: estudo de caso da Biblioteca da Presidência da República
title Marketing for information products and services promotion: Brasil republic presidency library’ case study: case study of the Library of the Presidency of the Republic
spellingShingle Marketing for information products and services promotion: Brasil republic presidency library’ case study: case study of the Library of the Presidency of the Republic
Baptista, Sofia Galvão
Marketing
Biblioteca
Serviços de Informação
Biblioteconomia
Marketing
Libraries
Information services
Library science
information sciences
title_short Marketing for information products and services promotion: Brasil republic presidency library’ case study: case study of the Library of the Presidency of the Republic
title_full Marketing for information products and services promotion: Brasil republic presidency library’ case study: case study of the Library of the Presidency of the Republic
title_fullStr Marketing for information products and services promotion: Brasil republic presidency library’ case study: case study of the Library of the Presidency of the Republic
title_full_unstemmed Marketing for information products and services promotion: Brasil republic presidency library’ case study: case study of the Library of the Presidency of the Republic
title_sort Marketing for information products and services promotion: Brasil republic presidency library’ case study: case study of the Library of the Presidency of the Republic
author Baptista, Sofia Galvão
author_facet Baptista, Sofia Galvão
Costa, Maíra Murrieta
Neta, Maria Altair Vilanova Viana
author_role author
author2 Costa, Maíra Murrieta
Neta, Maria Altair Vilanova Viana
author2_role author
author
dc.contributor.author.fl_str_mv Baptista, Sofia Galvão
Costa, Maíra Murrieta
Neta, Maria Altair Vilanova Viana
dc.subject.por.fl_str_mv Marketing
Biblioteca
Serviços de Informação
Biblioteconomia
Marketing
Libraries
Information services
Library science
information sciences
topic Marketing
Biblioteca
Serviços de Informação
Biblioteconomia
Marketing
Libraries
Information services
Library science
information sciences
description The application of the theory of marketing as management resource for libraries and information services is demonstrated by the Brasil Republic Presidency Library in order to confirm marketing concepts application for the social area. The services provided by the library was evaluated to observe the use of promotion activities, public relations, merchandising, advertising, incentives, atmosphere and others marketing techniques. It was found that the library planned and used various promotion techniques: atmosphere, services dissemination, public relations with projects aimed to an specific audience, and others actions to improve the user and the library relationship.
publishDate 2009
dc.date.none.fl_str_mv 2009-03-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Case study
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/1992
10.20396/rdbci.v6i2.1992
url https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/1992
identifier_str_mv 10.20396/rdbci.v6i2.1992
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/1992/2113
dc.rights.driver.fl_str_mv Copyright (c) 2009 Sofia Galvão Baptista, Maíra Murrieta Costa, Maria Altair Vilanova Viana Neta
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2009 Sofia Galvão Baptista, Maíra Murrieta Costa, Maria Altair Vilanova Viana Neta
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Brazil; Contemporary
Brasil; Contemporâneo
dc.publisher.none.fl_str_mv Universidade Estadual de Campinas
publisher.none.fl_str_mv Universidade Estadual de Campinas
dc.source.none.fl_str_mv RDBCI: Digital Journal of Library and Information Science; Vol. 7 No. 1 (2009): jan./jun.; 83-104
RDBCI: Revista Digital de Biblioteconomia e Ciência da Informação; v. 7 n. 1 (2009): jan./jun.; 83-104
1678-765X
reponame:Revista Digital de Biblioteconomia e Ciência da Informação
instname:Universidade Estadual de Campinas (UNICAMP)
instacron:UNICAMP
instname_str Universidade Estadual de Campinas (UNICAMP)
instacron_str UNICAMP
institution UNICAMP
reponame_str Revista Digital de Biblioteconomia e Ciência da Informação
collection Revista Digital de Biblioteconomia e Ciência da Informação
repository.name.fl_str_mv Revista Digital de Biblioteconomia e Ciência da Informação - Universidade Estadual de Campinas (UNICAMP)
repository.mail.fl_str_mv ppec@unicamp.br||gilbfe@unicamp.br|| rdbci@unicamp.br|| danif@unicamp.br
_version_ 1788167558240665600

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