Technological Innovation Research: The Possible Information Bias in Surveys

• Autor(a) principal: Romeiro, Maria do Carmo
• Data de Publicação: 2013
• Outros Autores: Prearo, Leandro Campi, Silveira, Marco Antonio Pinheiro da, Ribeiro Neto, João de Paula
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Brasileira de Inovação (Online)
• Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/rbi/article/view/8649074
• topic: Technological Innovation Surveys; Bias; Unstructured Question; Data Collection Instrument; O30; Levantamento sobre inovação tecnológica. Viés. Questão aberta. Instrumento de coleta de dados.; O30

This article shows the study about the bias of information in surveys about occurrence of innovation, due to inaccurate understanding of the concept of innovation implicit in the question. The recognition of this situation emphasizes the need for methodological procedures that detect the mistake of understanding of the concept by the informants in order to provide mechanisms to minimize the total error of measurement of innovation indicators. These procedures were applied to sample survey in Metal Mechanic Sector of the ABC Region, which were compared the responses to structured and unstructured questions about the practice of innovation in companies. Two flows show the methodological procedures for the detection and correction of information bias, which point out the use of unstructured question just after the structured question about innovation. The difference among the indicators innovation estimates - with and without the application of these procedures - was statistically significant.