CUSTOMER PERCEPTION AND PROFESSIONAL FUTURE: AN ANALYSIS WITH ACADEMICS OF ACCOUNTING IN THE MUNICIPALITIES OF CASCAVEL AND BLUMENAU

• Autor(a) principal: Fiirst, Clóvis
• Data de Publicação: 2018
• Outros Autores: Baldissera, Juliano Francisco, Defevari, Ivan Rafael, Pamplona, Edgar, Biavatti, Vania Tanira
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista da Unifebe
• Texto Completo: https://periodicos.unifebe.edu.br/index.php/RevistaUnifebe/article/view/673
• topic: Education. Perceived value. Accounting sciences. Socioeconomic influences on education.; Ensino. Valor percebido. Ciências contábeis. Influências socioeconômicas no ensino.; PERCEPÇÃO DO CLIENTE E FUTURO PROFISSIONAL

This study aimed to verify the influence of behavioral characteristics on the general perception of the quality of the accounting sciences course by students of Cascavel-PR and Blumenau-SC. For the study of the perception of the academics the approach presented by Leblan and Nguyen (1999), adapted to this research, was used. The research sample consisted of a total of 227 students, 89 from IES of Santa Catarina, and 138 from IES from Paraná. It was constructed in the form of a quantitative research, applying techniques of descriptive statistics and multiple linear regression. In the analysis of the results it was noticed that the best means when referring to the perceived value during accounting sciences was from the IES of Paraná, reputation value is the one that had the highest average, which leads to believe that the name of the institution and of the course as a characteristic of reputation impact the perception of academics. One of the factors with lower average was the price / quality functional value, this means that students are not so satisfied when they correlate the price they pay and what they receive in return. In both universities the value that most influences the perception was the functional characteristic desire for satisfaction, because aspirations and desires after the end in the course is determining in the perceived general value.