Chromatic preferences in group of hues through fashion products in the Seridó region of Rio Grande do Norte, Brazil

Detalhes bibliográficos
Autor(a) principal: Dantas, Ítalo José de Medeiros
Data de Publicação: 2020
Outros Autores: Alves, Heloisa Mirelly Ferreira, Nascimento, Mariana Nunes do, Freire, Aline Gabriel, Solino, Lívia Juliana Silva
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/6185
Resumo: Color is the observer's first contact with the surface of objects and most people with the world. As natural to human experience, there is a tendency to prefer certain objects, elements, or artifacts over others; Knowing the means of manipulating these color preferences is therefore important to ensure effectiveness and acceptance in product development. The present work aimed to map and describe the color preferences through the groups of the color hue of the inhabitants of Caico, in the state of Rio Grande do Norte, Brazil, when they are related to fashion products. Being classified as a field research - survey, exploratory-descriptive objective, and quantitative-qualitative approach. The questionnaire was conducted during the VI EXPOTEC of IFRN/Caico with a sample of 170 individuals, comprising 117 females and 53 males, with ages ranging from 7 to 64 years. As a result, there was a predominant targeting of pink and violet hues, in general, and specifically in 3 of the 5 areas of the city, as well as a great refusal to the greenish hues identified in all regions of the city.
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spelling Chromatic preferences in group of hues through fashion products in the Seridó region of Rio Grande do Norte, BrazilPreferencias en tonos cromáticos através de productos de moda en la región Seridó de Río Grande do Norte, BrasilPreferências em matizes cromáticos através dos produtos de moda na região Seridó do Rio Grande do Norte, BrasilModaColorMatizPsicología del colorPreferencias cromáticas.ModaCorMatizPsicologia das coresPreferências cromáticas.FashionColorHueColor psychologyColor preferences.Color is the observer's first contact with the surface of objects and most people with the world. As natural to human experience, there is a tendency to prefer certain objects, elements, or artifacts over others; Knowing the means of manipulating these color preferences is therefore important to ensure effectiveness and acceptance in product development. The present work aimed to map and describe the color preferences through the groups of the color hue of the inhabitants of Caico, in the state of Rio Grande do Norte, Brazil, when they are related to fashion products. Being classified as a field research - survey, exploratory-descriptive objective, and quantitative-qualitative approach. The questionnaire was conducted during the VI EXPOTEC of IFRN/Caico with a sample of 170 individuals, comprising 117 females and 53 males, with ages ranging from 7 to 64 years. As a result, there was a predominant targeting of pink and violet hues, in general, and specifically in 3 of the 5 areas of the city, as well as a great refusal to the greenish hues identified in all regions of the city.El color es el primer contacto del observador con la superficie de los objetos y la mayoría de las personas con el mundo. Como parte natural de la experiencia humana, existe una tendencia a preferir ciertos objetos, elementos o artefactos sobre otros; por lo tanto, conocer los medios para manipular estas preferencias en color es importante para garantizar la efectividad y la aceptación en el desarrollo del producto. Pensando en ello, el presente trabajo tuvo como objetivo mapear y describir las preferencias de color a través de los grupos de tonos cromáticos de los habitantes de Caicó, en el estado de Rio Grande do Norte, cuando estos están relacionados con productos de moda. Ser clasificado como investigación de campo: encuesta, objetivo exploratorio-descriptivo y enfoque cuantitativo-cualitativo. El cuestionario se aplicó durante el VI EXPOTEC de la IFRN/Caicó con una muestra de 170 individuos, que comprende 117 mujeres y 53 hombres, con edades comprendidas entre 7 y 64 años. Como resultado, hubo una orientación predominante de los tonos rosados ​​y violetas, en general y específicamente 3 de las 5 áreas de la ciudad, además del gran rechazo a los tonos verdosos identificados en todas las regiones de la ciudad.A cor é o primeiro contato do observador com a superfície dos objetos e da maioria das pessoas com o mundo. Como natural da vivência humana, há tendência de preferir determinados objetos, elementos ou artefatos em detrimento a outros; assim, conhecer os meios de manipular essas preferências em cores mostra-se como importante para garantir efetividade e aceitação no desenvolvimento de produtos. Pensando nisso, o presente trabalho objetivou mapear e descrever as preferências de cores através dos grupos de matizes cromáticos dos habitantes de Caicó, no estado do Rio Grande do Norte, quando estas relacionadas aos produtos de Moda. Sendo classificado como uma pesquisa de campo - survey, objetivo exploratório-descritivo e abordagem quantitativa-qualitativa. O questionário foi aplicado durante a VI EXPOTEC do IFRN/Caicó com uma amostragem de 170 indivíduos, compreendendo 117 pessoas do gênero feminino e 53 do masculino, com faixas-etárias que iam desde 7 a 64 anos. Como resultado, obteve-se predominante direcionamento aos matizes rosas e violetas, de modo geral e especificamente 3 das 5 zonas da cidade, além de grande recusa aos matizes esverdeados identificados em todas as regiões da cidade.Research, Society and Development2020-08-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/618510.33448/rsd-v9i8.6185Research, Society and Development; Vol. 9 No. 8; e923986185Research, Society and Development; Vol. 9 Núm. 8; e923986185Research, Society and Development; v. 9 n. 8; e9239861852525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIenghttps://rsdjournal.org/index.php/rsd/article/view/6185/6018Copyright (c) 2020 Ítalo José de Medeiros Dantas, Heloisa Mirelly Ferreira Alves, Mariana Nunes do Nascimento, Aline Gabriel Freire, Lívia Juliana Silva Solino de Souzahttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessDantas, Ítalo José de MedeirosAlves, Heloisa Mirelly FerreiraNascimento, Mariana Nunes doFreire, Aline GabrielSolino, Lívia Juliana Silva2020-08-20T18:00:17Zoai:ojs.pkp.sfu.ca:article/6185Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:29:25.241793Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv Chromatic preferences in group of hues through fashion products in the Seridó region of Rio Grande do Norte, Brazil
Preferencias en tonos cromáticos através de productos de moda en la región Seridó de Río Grande do Norte, Brasil
Preferências em matizes cromáticos através dos produtos de moda na região Seridó do Rio Grande do Norte, Brasil
title Chromatic preferences in group of hues through fashion products in the Seridó region of Rio Grande do Norte, Brazil
spellingShingle Chromatic preferences in group of hues through fashion products in the Seridó region of Rio Grande do Norte, Brazil
Dantas, Ítalo José de Medeiros
Moda
Color
Matiz
Psicología del color
Preferencias cromáticas.
Moda
Cor
Matiz
Psicologia das cores
Preferências cromáticas.
Fashion
Color
Hue
Color psychology
Color preferences.
title_short Chromatic preferences in group of hues through fashion products in the Seridó region of Rio Grande do Norte, Brazil
title_full Chromatic preferences in group of hues through fashion products in the Seridó region of Rio Grande do Norte, Brazil
title_fullStr Chromatic preferences in group of hues through fashion products in the Seridó region of Rio Grande do Norte, Brazil
title_full_unstemmed Chromatic preferences in group of hues through fashion products in the Seridó region of Rio Grande do Norte, Brazil
title_sort Chromatic preferences in group of hues through fashion products in the Seridó region of Rio Grande do Norte, Brazil
author Dantas, Ítalo José de Medeiros
author_facet Dantas, Ítalo José de Medeiros
Alves, Heloisa Mirelly Ferreira
Nascimento, Mariana Nunes do
Freire, Aline Gabriel
Solino, Lívia Juliana Silva
author_role author
author2 Alves, Heloisa Mirelly Ferreira
Nascimento, Mariana Nunes do
Freire, Aline Gabriel
Solino, Lívia Juliana Silva
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Dantas, Ítalo José de Medeiros
Alves, Heloisa Mirelly Ferreira
Nascimento, Mariana Nunes do
Freire, Aline Gabriel
Solino, Lívia Juliana Silva
dc.subject.por.fl_str_mv Moda
Color
Matiz
Psicología del color
Preferencias cromáticas.
Moda
Cor
Matiz
Psicologia das cores
Preferências cromáticas.
Fashion
Color
Hue
Color psychology
Color preferences.
topic Moda
Color
Matiz
Psicología del color
Preferencias cromáticas.
Moda
Cor
Matiz
Psicologia das cores
Preferências cromáticas.
Fashion
Color
Hue
Color psychology
Color preferences.
description Color is the observer's first contact with the surface of objects and most people with the world. As natural to human experience, there is a tendency to prefer certain objects, elements, or artifacts over others; Knowing the means of manipulating these color preferences is therefore important to ensure effectiveness and acceptance in product development. The present work aimed to map and describe the color preferences through the groups of the color hue of the inhabitants of Caico, in the state of Rio Grande do Norte, Brazil, when they are related to fashion products. Being classified as a field research - survey, exploratory-descriptive objective, and quantitative-qualitative approach. The questionnaire was conducted during the VI EXPOTEC of IFRN/Caico with a sample of 170 individuals, comprising 117 females and 53 males, with ages ranging from 7 to 64 years. As a result, there was a predominant targeting of pink and violet hues, in general, and specifically in 3 of the 5 areas of the city, as well as a great refusal to the greenish hues identified in all regions of the city.
publishDate 2020
dc.date.none.fl_str_mv 2020-08-02
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/6185
10.33448/rsd-v9i8.6185
url https://rsdjournal.org/index.php/rsd/article/view/6185
identifier_str_mv 10.33448/rsd-v9i8.6185
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/6185/6018
dc.rights.driver.fl_str_mv http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 9 No. 8; e923986185
Research, Society and Development; Vol. 9 Núm. 8; e923986185
Research, Society and Development; v. 9 n. 8; e923986185
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
_version_ 1797052803117481984

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