The effect of background music on sensory evaluation of craft beer
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/31620 |
Resumo: | The present study sought to evaluate the influence of different musical genres on the temporal description of sensations and the global acceptability of IPA New England style craft beer. The dominant sensations were determined using the temporal dominance of sensations (TDS) method with 50 participants submitted to five sound conditions: absence of music and four musical genres (classic rock, sertanejo, pop and soft rock). The sensorial acceptability of craft beer was assessed using the 9-point hedonic scale, with 140 consumers, in the same consumption contexts. The TDS curves indicated significant diferences (p < 0.05) in sensory perception of the beverage in the different consumption environments. The bitterness sensation was present in all sound conditions. However, for each musical genre a different sensation was present, reported as fruity flavor for classic rock, refreshing for pop, lightness for soft rock and astringency for sertanejo. Craft beer showed greater acceptance when consumed to the sound of classic rock. Thus, some musical genres can be effectively used to influence the experience of tasting and consuming food and beverages, such as craft beer, making it possible to modify or intensify the dominant sensation and acceptability of the beverage. In addition, ambient music can be used by producers and traders as a tool to differentiate and expand the attractions for the target audience of this product. |
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The effect of background music on sensory evaluation of craft beerEl efecto de la música ambiental en la evaluación sensorial de la cerveza artesanalO efeito da música ambiente na avaliação sensorial de cerveja artesanalCervezaGénero musicalPercepción sensorialTDSAceptabilidad.CervejaGênero musicalPercepção sensorialTDSAceitabilidade.BeerMusical genreSensory perceptionTDSAcceptability.The present study sought to evaluate the influence of different musical genres on the temporal description of sensations and the global acceptability of IPA New England style craft beer. The dominant sensations were determined using the temporal dominance of sensations (TDS) method with 50 participants submitted to five sound conditions: absence of music and four musical genres (classic rock, sertanejo, pop and soft rock). The sensorial acceptability of craft beer was assessed using the 9-point hedonic scale, with 140 consumers, in the same consumption contexts. The TDS curves indicated significant diferences (p < 0.05) in sensory perception of the beverage in the different consumption environments. The bitterness sensation was present in all sound conditions. However, for each musical genre a different sensation was present, reported as fruity flavor for classic rock, refreshing for pop, lightness for soft rock and astringency for sertanejo. Craft beer showed greater acceptance when consumed to the sound of classic rock. Thus, some musical genres can be effectively used to influence the experience of tasting and consuming food and beverages, such as craft beer, making it possible to modify or intensify the dominant sensation and acceptability of the beverage. In addition, ambient music can be used by producers and traders as a tool to differentiate and expand the attractions for the target audience of this product.El presente estudio buscó evaluar la influencia de diferentes géneros musicales en la descripción temporal de las sensaciones y la aceptabilidad global de la cerveza artesanal estilo IPA New England. Las sensaciones dominantes se determinaron mediante el método de dominancia temporal de las sensaciones (TDS) con 50 participantes sometidos a cinco condiciones sonoras: ausencia de música y cuatro géneros musicales (rock clásico, sertanejo, pop y rock suave). La aceptabilidad sensorial de la cerveza artesanal se evaluó mediante la escala hedónica de 9 puntos, con 140 consumidores, en los mismos contextos de consumo. Las curvas TDS indicaron diferencias significativas (p < 0,05) en la percepción sensorial de la bebida en los diferentes ambientes de consumo. La sensación de amargor estuvo presente en todas las condiciones de sonido. Sin embargo, para cada género musical se presentó una sensación diferente, reportada como sabor afrutado para el rock clásico, refrescante para el pop, ligereza para el rock suave y astringencia para el sertanejo. La cerveza artesanal mostró mayor aceptación cuando se consumía al son de rock clásico. Así, algunos géneros musicales pueden ser efectivamente utilizados para influir en la experiencia de degustación y consumo de alimentos y bebidas, como la cerveza artesanal, posibilitando modificar o intensificar la sensación dominante y la aceptabilidad de la bebida. Además, la música ambiental puede ser utilizada por productores y comercializadores como herramienta para diferenciar y ampliar los atractivos para el público objetivo de este producto.O presente estudo objetivou avaliar a influência de diferentes gêneros musicais na descrição temporal das sensações e na aceitabilidade global da cerveja artesanal estilo IPA New England. As sensações dominantes foram determinadas pelo método de Dominância Temporal das Sensações (TDS) com 50 participantes submetidos a cinco condições sonoras: ausência de música e quatro gêneros musicais (rock clássico, sertanejo, pop e soft rock). A aceitabilidade sensorial da cerveja artesanal foi avaliada por meio da escala hedônica de 9 pontos, com 140 consumidores, nos mesmos contextos de consumo. As curvas TDS indicaram diferenças significativas (p < 0,05) na percepção sensorial da bebida nos diferentes ambientes de consumo. A sensação de amargor esteve presente em todas as condições sonoras. No entanto, para cada gênero musical estava presente uma sensação diferente, relatada como sabor frutado para o rock clássico, refrescante para o pop, leveza para o soft rock e adstringência para o sertanejo. A cerveja artesanal apresentou maior aceitação quando consumida ao som do rock clássico. Assim, alguns gêneros musicais podem ser efetivamente utilizados para influenciar a experiência de degustação e consumo de alimentos e bebidas, como a cerveja artesanal, possibilitando modificar ou intensificar a sensação dominante e a aceitabilidade da bebida. Além disso, a música ambiente pode ser utilizada por produtores e comerciantes como ferramenta para diferenciar e ampliar as atrações para o público-alvo desse produto.Research, Society and Development2022-07-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/3162010.33448/rsd-v11i9.31620Research, Society and Development; Vol. 11 No. 9; e27611931620Research, Society and Development; Vol. 11 Núm. 9; e27611931620Research, Society and Development; v. 11 n. 9; e276119316202525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIenghttps://rsdjournal.org/index.php/rsd/article/view/31620/27491Copyright (c) 2022 Fhilipe Júnior de Paulo; Andréa Alves Simiqueli; Ciro José Tabet; Ludmylla Tamara Crepalde; Luis Antônio Minim; Valéria Paula Rodrigues Minimhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessPaulo, Fhilipe Júnior de Simiqueli, Andréa Alves Tabet, Ciro José Crepalde, Ludmylla Tamara Minim, Luis Antônio Minim, Valéria Paula Rodrigues 2022-07-21T12:36:16Zoai:ojs.pkp.sfu.ca:article/31620Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:47:53.838515Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
The effect of background music on sensory evaluation of craft beer El efecto de la música ambiental en la evaluación sensorial de la cerveza artesanal O efeito da música ambiente na avaliação sensorial de cerveja artesanal |
title |
The effect of background music on sensory evaluation of craft beer |
spellingShingle |
The effect of background music on sensory evaluation of craft beer Paulo, Fhilipe Júnior de Cerveza Género musical Percepción sensorial TDS Aceptabilidad. Cerveja Gênero musical Percepção sensorial TDS Aceitabilidade. Beer Musical genre Sensory perception TDS Acceptability. |
title_short |
The effect of background music on sensory evaluation of craft beer |
title_full |
The effect of background music on sensory evaluation of craft beer |
title_fullStr |
The effect of background music on sensory evaluation of craft beer |
title_full_unstemmed |
The effect of background music on sensory evaluation of craft beer |
title_sort |
The effect of background music on sensory evaluation of craft beer |
author |
Paulo, Fhilipe Júnior de |
author_facet |
Paulo, Fhilipe Júnior de Simiqueli, Andréa Alves Tabet, Ciro José Crepalde, Ludmylla Tamara Minim, Luis Antônio Minim, Valéria Paula Rodrigues |
author_role |
author |
author2 |
Simiqueli, Andréa Alves Tabet, Ciro José Crepalde, Ludmylla Tamara Minim, Luis Antônio Minim, Valéria Paula Rodrigues |
author2_role |
author author author author author |
dc.contributor.author.fl_str_mv |
Paulo, Fhilipe Júnior de Simiqueli, Andréa Alves Tabet, Ciro José Crepalde, Ludmylla Tamara Minim, Luis Antônio Minim, Valéria Paula Rodrigues |
dc.subject.por.fl_str_mv |
Cerveza Género musical Percepción sensorial TDS Aceptabilidad. Cerveja Gênero musical Percepção sensorial TDS Aceitabilidade. Beer Musical genre Sensory perception TDS Acceptability. |
topic |
Cerveza Género musical Percepción sensorial TDS Aceptabilidad. Cerveja Gênero musical Percepção sensorial TDS Aceitabilidade. Beer Musical genre Sensory perception TDS Acceptability. |
description |
The present study sought to evaluate the influence of different musical genres on the temporal description of sensations and the global acceptability of IPA New England style craft beer. The dominant sensations were determined using the temporal dominance of sensations (TDS) method with 50 participants submitted to five sound conditions: absence of music and four musical genres (classic rock, sertanejo, pop and soft rock). The sensorial acceptability of craft beer was assessed using the 9-point hedonic scale, with 140 consumers, in the same consumption contexts. The TDS curves indicated significant diferences (p < 0.05) in sensory perception of the beverage in the different consumption environments. The bitterness sensation was present in all sound conditions. However, for each musical genre a different sensation was present, reported as fruity flavor for classic rock, refreshing for pop, lightness for soft rock and astringency for sertanejo. Craft beer showed greater acceptance when consumed to the sound of classic rock. Thus, some musical genres can be effectively used to influence the experience of tasting and consuming food and beverages, such as craft beer, making it possible to modify or intensify the dominant sensation and acceptability of the beverage. In addition, ambient music can be used by producers and traders as a tool to differentiate and expand the attractions for the target audience of this product. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-07-20 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/31620 10.33448/rsd-v11i9.31620 |
url |
https://rsdjournal.org/index.php/rsd/article/view/31620 |
identifier_str_mv |
10.33448/rsd-v11i9.31620 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/31620/27491 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 11 No. 9; e27611931620 Research, Society and Development; Vol. 11 Núm. 9; e27611931620 Research, Society and Development; v. 11 n. 9; e27611931620 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
_version_ |
1797052821559836672 |