The effect of background music on sensory evaluation of craft beer

Detalhes bibliográficos
Autor(a) principal: Paulo, Fhilipe Júnior de
Data de Publicação: 2022
Outros Autores: Simiqueli, Andréa Alves, Tabet, Ciro José, Crepalde, Ludmylla Tamara, Minim, Luis Antônio, Minim, Valéria Paula Rodrigues
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/31620
Resumo: The present study sought to evaluate the influence of different musical genres on the temporal description of sensations and the global acceptability of IPA New England style craft beer. The dominant sensations were determined using the temporal dominance of sensations (TDS) method with 50 participants submitted to five sound conditions: absence of music and four musical genres (classic rock, sertanejo, pop and soft rock). The sensorial acceptability of craft beer was assessed using the 9-point hedonic scale, with 140 consumers, in the same consumption contexts. The TDS curves indicated significant diferences (p < 0.05) in sensory perception of the beverage in the different consumption environments. The bitterness sensation was present in all sound conditions. However, for each musical genre a different sensation was present, reported as fruity flavor for classic rock, refreshing for pop, lightness for soft rock and astringency for sertanejo. Craft beer showed greater acceptance when consumed to the sound of classic rock. Thus, some musical genres can be effectively used to influence the experience of tasting and consuming food and beverages, such as craft beer, making it possible to modify or intensify the dominant sensation and acceptability of the beverage. In addition, ambient music can be used by producers and traders as a tool to differentiate and expand the attractions for the target audience of this product.
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spelling The effect of background music on sensory evaluation of craft beerEl efecto de la música ambiental en la evaluación sensorial de la cerveza artesanalO efeito da música ambiente na avaliação sensorial de cerveja artesanalCervezaGénero musicalPercepción sensorialTDSAceptabilidad.CervejaGênero musicalPercepção sensorialTDSAceitabilidade.BeerMusical genreSensory perceptionTDSAcceptability.The present study sought to evaluate the influence of different musical genres on the temporal description of sensations and the global acceptability of IPA New England style craft beer. The dominant sensations were determined using the temporal dominance of sensations (TDS) method with 50 participants submitted to five sound conditions: absence of music and four musical genres (classic rock, sertanejo, pop and soft rock). The sensorial acceptability of craft beer was assessed using the 9-point hedonic scale, with 140 consumers, in the same consumption contexts. The TDS curves indicated significant diferences (p < 0.05) in sensory perception of the beverage in the different consumption environments. The bitterness sensation was present in all sound conditions. However, for each musical genre a different sensation was present, reported as fruity flavor for classic rock, refreshing for pop, lightness for soft rock and astringency for sertanejo. Craft beer showed greater acceptance when consumed to the sound of classic rock. Thus, some musical genres can be effectively used to influence the experience of tasting and consuming food and beverages, such as craft beer, making it possible to modify or intensify the dominant sensation and acceptability of the beverage. In addition, ambient music can be used by producers and traders as a tool to differentiate and expand the attractions for the target audience of this product.El presente estudio buscó evaluar la influencia de diferentes géneros musicales en la descripción temporal de las sensaciones y la aceptabilidad global de la cerveza artesanal estilo IPA New England. Las sensaciones dominantes se determinaron mediante el método de dominancia temporal de las sensaciones (TDS) con 50 participantes sometidos a cinco condiciones sonoras: ausencia de música y cuatro géneros musicales (rock clásico, sertanejo, pop y rock suave). La aceptabilidad sensorial de la cerveza artesanal se evaluó mediante la escala hedónica de 9 puntos, con 140 consumidores, en los mismos contextos de consumo. Las curvas TDS indicaron diferencias significativas (p < 0,05) en la percepción sensorial de la bebida en los diferentes ambientes de consumo. La sensación de amargor estuvo presente en todas las condiciones de sonido. Sin embargo, para cada género musical se presentó una sensación diferente, reportada como sabor afrutado para el rock clásico, refrescante para el pop, ligereza para el rock suave y astringencia para el sertanejo. La cerveza artesanal mostró mayor aceptación cuando se consumía al son de rock clásico. Así, algunos géneros musicales pueden ser efectivamente utilizados para influir en la experiencia de degustación y consumo de alimentos y bebidas, como la cerveza artesanal, posibilitando modificar o intensificar la sensación dominante y la aceptabilidad de la bebida. Además, la música ambiental puede ser utilizada por productores y comercializadores como herramienta para diferenciar y ampliar los atractivos para el público objetivo de este producto.O presente estudo objetivou avaliar a influência de diferentes gêneros musicais na descrição temporal das sensações e na aceitabilidade global da cerveja artesanal estilo IPA New England. As sensações dominantes foram determinadas pelo método de Dominância Temporal das Sensações (TDS) com 50 participantes submetidos a cinco condições sonoras: ausência de música e quatro gêneros musicais (rock clássico, sertanejo, pop e soft rock). A aceitabilidade sensorial da cerveja artesanal foi avaliada por meio da escala hedônica de 9 pontos, com 140 consumidores, nos mesmos contextos de consumo. As curvas TDS indicaram diferenças significativas (p < 0,05) na percepção sensorial da bebida nos diferentes ambientes de consumo. A sensação de amargor esteve presente em todas as condições sonoras. No entanto, para cada gênero musical estava presente uma sensação diferente, relatada como sabor frutado para o rock clássico, refrescante para o pop, leveza para o soft rock e adstringência para o sertanejo. A cerveja artesanal apresentou maior aceitação quando consumida ao som do rock clássico. Assim, alguns gêneros musicais podem ser efetivamente utilizados para influenciar a experiência de degustação e consumo de alimentos e bebidas, como a cerveja artesanal, possibilitando modificar ou intensificar a sensação dominante e a aceitabilidade da bebida. Além disso, a música ambiente pode ser utilizada por produtores e comerciantes como ferramenta para diferenciar e ampliar as atrações para o público-alvo desse produto.Research, Society and Development2022-07-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/3162010.33448/rsd-v11i9.31620Research, Society and Development; Vol. 11 No. 9; e27611931620Research, Society and Development; Vol. 11 Núm. 9; e27611931620Research, Society and Development; v. 11 n. 9; e276119316202525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIenghttps://rsdjournal.org/index.php/rsd/article/view/31620/27491Copyright (c) 2022 Fhilipe Júnior de Paulo; Andréa Alves Simiqueli; Ciro José Tabet; Ludmylla Tamara Crepalde; Luis Antônio Minim; Valéria Paula Rodrigues Minimhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessPaulo, Fhilipe Júnior de Simiqueli, Andréa Alves Tabet, Ciro José Crepalde, Ludmylla Tamara Minim, Luis Antônio Minim, Valéria Paula Rodrigues 2022-07-21T12:36:16Zoai:ojs.pkp.sfu.ca:article/31620Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:47:53.838515Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv The effect of background music on sensory evaluation of craft beer
El efecto de la música ambiental en la evaluación sensorial de la cerveza artesanal
O efeito da música ambiente na avaliação sensorial de cerveja artesanal
title The effect of background music on sensory evaluation of craft beer
spellingShingle The effect of background music on sensory evaluation of craft beer
Paulo, Fhilipe Júnior de
Cerveza
Género musical
Percepción sensorial
TDS
Aceptabilidad.
Cerveja
Gênero musical
Percepção sensorial
TDS
Aceitabilidade.
Beer
Musical genre
Sensory perception
TDS
Acceptability.
title_short The effect of background music on sensory evaluation of craft beer
title_full The effect of background music on sensory evaluation of craft beer
title_fullStr The effect of background music on sensory evaluation of craft beer
title_full_unstemmed The effect of background music on sensory evaluation of craft beer
title_sort The effect of background music on sensory evaluation of craft beer
author Paulo, Fhilipe Júnior de
author_facet Paulo, Fhilipe Júnior de
Simiqueli, Andréa Alves
Tabet, Ciro José
Crepalde, Ludmylla Tamara
Minim, Luis Antônio
Minim, Valéria Paula Rodrigues
author_role author
author2 Simiqueli, Andréa Alves
Tabet, Ciro José
Crepalde, Ludmylla Tamara
Minim, Luis Antônio
Minim, Valéria Paula Rodrigues
author2_role author
author
author
author
author
dc.contributor.author.fl_str_mv Paulo, Fhilipe Júnior de
Simiqueli, Andréa Alves
Tabet, Ciro José
Crepalde, Ludmylla Tamara
Minim, Luis Antônio
Minim, Valéria Paula Rodrigues
dc.subject.por.fl_str_mv Cerveza
Género musical
Percepción sensorial
TDS
Aceptabilidad.
Cerveja
Gênero musical
Percepção sensorial
TDS
Aceitabilidade.
Beer
Musical genre
Sensory perception
TDS
Acceptability.
topic Cerveza
Género musical
Percepción sensorial
TDS
Aceptabilidad.
Cerveja
Gênero musical
Percepção sensorial
TDS
Aceitabilidade.
Beer
Musical genre
Sensory perception
TDS
Acceptability.
description The present study sought to evaluate the influence of different musical genres on the temporal description of sensations and the global acceptability of IPA New England style craft beer. The dominant sensations were determined using the temporal dominance of sensations (TDS) method with 50 participants submitted to five sound conditions: absence of music and four musical genres (classic rock, sertanejo, pop and soft rock). The sensorial acceptability of craft beer was assessed using the 9-point hedonic scale, with 140 consumers, in the same consumption contexts. The TDS curves indicated significant diferences (p < 0.05) in sensory perception of the beverage in the different consumption environments. The bitterness sensation was present in all sound conditions. However, for each musical genre a different sensation was present, reported as fruity flavor for classic rock, refreshing for pop, lightness for soft rock and astringency for sertanejo. Craft beer showed greater acceptance when consumed to the sound of classic rock. Thus, some musical genres can be effectively used to influence the experience of tasting and consuming food and beverages, such as craft beer, making it possible to modify or intensify the dominant sensation and acceptability of the beverage. In addition, ambient music can be used by producers and traders as a tool to differentiate and expand the attractions for the target audience of this product.
publishDate 2022
dc.date.none.fl_str_mv 2022-07-20
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/31620
10.33448/rsd-v11i9.31620
url https://rsdjournal.org/index.php/rsd/article/view/31620
identifier_str_mv 10.33448/rsd-v11i9.31620
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/31620/27491
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 11 No. 9; e27611931620
Research, Society and Development; Vol. 11 Núm. 9; e27611931620
Research, Society and Development; v. 11 n. 9; e27611931620
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
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