Cultural pedagogy of empowerment of peripheral, blacks and LGBTQIA+ subjects: an analysis of the rap video clip AmarElo

Detalhes bibliográficos
Autor(a) principal: Godoi, Marcos
Data de Publicação: 2021
Outros Autores: Moraes, Julianne Caju de Oliveira Souza, Matos, Maria Aparecida de
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/13382
Resumo: Mass media and music can be considered cultural pedagogies, which convey messages, help educate and shape identities, on a broader perspective of education. Thus, the objective of this research is to describe and analyze the music video for the song “AmarElo” by Brazilian rapper Emicida, its characters’ life stories, and Internet users’ comments as products of a Cultural Pedagogy. The theoretical and methodological framework is supported by Cultural Studies and among contributions from anti-racist and queer theories. The method of analysis was based on Discourse Analysis and Semiology. The corpus was built based of the music video, a video about it characters, and 12 Internet users’ about the music video. The results revealed that: the characters are black people, LGBTQIA +, and residents of outskirts of the city, with overcoming life stories; the music video addresses the daily difficulties of these people, and on the other hand, their accomplishment and empowerment through study, work, sports, and arts. Internet users identify with the music video’s message and have a critical stance towards racism, homophobia, the socio-economic system, and the conservative political system. The music video “AmarElo” is a Cultural Pedagogy of resistance, overcoming and empowerment of individuals living in the outskirts, black and LGBTQIA+ subjects.
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spelling Cultural pedagogy of empowerment of peripheral, blacks and LGBTQIA+ subjects: an analysis of the rap video clip AmarEloPedagogía cultural de empoderamiento de sujetos periféricos, negros y LGBTQIA+: un análisis del videoclip de rap AmarEloPedagogia cultural de empoderamento de sujeitos periféricos, negros e LGBTQIA+: uma análise do videoclipe de rap AmarEloCultural pedagogyMusic VideoRap musicResistanceEmpowerment.Pedagogía CulturalVídeo MusicalRapResistenciaEmpoderamiento.Pedagogia culturalVideoclipeRapResistênciaEmpoderamento.Mass media and music can be considered cultural pedagogies, which convey messages, help educate and shape identities, on a broader perspective of education. Thus, the objective of this research is to describe and analyze the music video for the song “AmarElo” by Brazilian rapper Emicida, its characters’ life stories, and Internet users’ comments as products of a Cultural Pedagogy. The theoretical and methodological framework is supported by Cultural Studies and among contributions from anti-racist and queer theories. The method of analysis was based on Discourse Analysis and Semiology. The corpus was built based of the music video, a video about it characters, and 12 Internet users’ about the music video. The results revealed that: the characters are black people, LGBTQIA +, and residents of outskirts of the city, with overcoming life stories; the music video addresses the daily difficulties of these people, and on the other hand, their accomplishment and empowerment through study, work, sports, and arts. Internet users identify with the music video’s message and have a critical stance towards racism, homophobia, the socio-economic system, and the conservative political system. The music video “AmarElo” is a Cultural Pedagogy of resistance, overcoming and empowerment of individuals living in the outskirts, black and LGBTQIA+ subjects.Los medios de comunicación y la música pueden considerarse pedagogías culturales que transmiten mensajes, ayudan a educar y a forjar identidades, en una perspectiva más amplia de la educación. Así, el objetivo de esta investigación es describir y analizar el video musical de la canción “AmarElo” del rapero brasileño Emicida, las historias de vida de sus personajes y los comentarios de los internautas como productos de una Pedagogía Cultural. El marco teórico y metodológico se apoyan en los Estudios Culturales y en las aportaciones de las teorías antirracistas y queer. El método de análisis se basó en Análisis del Discurso y la Semiología. El corpus se basó en el vídeo musical, un video sobre los personajes y los comentarios de 12 internautas sobre el vídeo musical. Los resultados revelaron que: los personajes son personas negras, LGBTQIA+ y residentes de la periferia de la ciudad, con historias de vida de superación; el video musical aborda las dificultades cotidianas de estas personas y, por otro lado, sus conquistas y empoderamiento a través del estudio, el trabajo, el deporte y las artes. Los internautas se identifican con el mensaje del vídeo musical y tienen una postura crítica hacia el racismo, la homofobia, el sistema socioeconómico y el sistema político conservador. El vídeo musical “AmarElo” es una pedagogía cultural de resistencia, superación y empoderamiento de sujetos que viven en la periferia, negros y LGBTQIA+.A mídia e a música podem ser consideradas pedagogias culturais, que transmitem mensagens, ajudam a educar e a forjar identidades, em uma perspectiva ampliada de educação. Assim, o objetivo desta pesquisa é descrever e analisar o videoclipe da música “AmarElo”, do rapper brasileiro Emicida, as histórias de vida dos seus personagens e comentários de internautas como produtos de uma pedagogia cultural. O quadro teórico-metodológico se apoia nos Estudos Culturais e nas contribuições das teorias antirracista e queer. O método de análise baseou-se na Análise do Discurso e na Semiologia. O corpus foi composto pelo videoclipe, um vídeo sobre os personagens e em 12 comentários de internautas sobre o videoclipe. Os resultados revelaram que: os personagens são pessoas negras, LGBTQIA+ e moradores da periferia com histórias de vida de superação; o videoclipe aborda as dificuldades cotidianas dessas pessoas, e por outro lado, suas conquistas e empoderamento por meio do estudo, do trabalho, do esporte e das artes. Os internautas se identificam com a mensagem do videoclipe e têm uma postura crítica em relação ao racismo, à homofobia, ao sistema socioeconômico e ao sistema político conservador. O videoclipe “AmarElo” é uma pedagogia cultural de resistência, superação e encorajamento dos sujeitos que vivem na periferia, negros e LGBTQIA+.Research, Society and Development2021-03-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1338210.33448/rsd-v10i3.13382Research, Society and Development; Vol. 10 No. 3; e35110313382Research, Society and Development; Vol. 10 Núm. 3; e35110313382Research, Society and Development; v. 10 n. 3; e351103133822525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/13382/28414Copyright (c) 2021 Marcos Godoi; Julianne Caju de Oliveira Souza Moraes; Maria Aparecida de Matoshttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessGodoi, MarcosMoraes, Julianne Caju de Oliveira SouzaMatos, Maria Aparecida de2021-03-28T12:03:35Zoai:ojs.pkp.sfu.ca:article/13382Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:34:44.333439Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv Cultural pedagogy of empowerment of peripheral, blacks and LGBTQIA+ subjects: an analysis of the rap video clip AmarElo
Pedagogía cultural de empoderamiento de sujetos periféricos, negros y LGBTQIA+: un análisis del videoclip de rap AmarElo
Pedagogia cultural de empoderamento de sujeitos periféricos, negros e LGBTQIA+: uma análise do videoclipe de rap AmarElo
title Cultural pedagogy of empowerment of peripheral, blacks and LGBTQIA+ subjects: an analysis of the rap video clip AmarElo
spellingShingle Cultural pedagogy of empowerment of peripheral, blacks and LGBTQIA+ subjects: an analysis of the rap video clip AmarElo
Godoi, Marcos
Cultural pedagogy
Music Video
Rap music
Resistance
Empowerment.
Pedagogía Cultural
Vídeo Musical
Rap
Resistencia
Empoderamiento.
Pedagogia cultural
Videoclipe
Rap
Resistência
Empoderamento.
title_short Cultural pedagogy of empowerment of peripheral, blacks and LGBTQIA+ subjects: an analysis of the rap video clip AmarElo
title_full Cultural pedagogy of empowerment of peripheral, blacks and LGBTQIA+ subjects: an analysis of the rap video clip AmarElo
title_fullStr Cultural pedagogy of empowerment of peripheral, blacks and LGBTQIA+ subjects: an analysis of the rap video clip AmarElo
title_full_unstemmed Cultural pedagogy of empowerment of peripheral, blacks and LGBTQIA+ subjects: an analysis of the rap video clip AmarElo
title_sort Cultural pedagogy of empowerment of peripheral, blacks and LGBTQIA+ subjects: an analysis of the rap video clip AmarElo
author Godoi, Marcos
author_facet Godoi, Marcos
Moraes, Julianne Caju de Oliveira Souza
Matos, Maria Aparecida de
author_role author
author2 Moraes, Julianne Caju de Oliveira Souza
Matos, Maria Aparecida de
author2_role author
author
dc.contributor.author.fl_str_mv Godoi, Marcos
Moraes, Julianne Caju de Oliveira Souza
Matos, Maria Aparecida de
dc.subject.por.fl_str_mv Cultural pedagogy
Music Video
Rap music
Resistance
Empowerment.
Pedagogía Cultural
Vídeo Musical
Rap
Resistencia
Empoderamiento.
Pedagogia cultural
Videoclipe
Rap
Resistência
Empoderamento.
topic Cultural pedagogy
Music Video
Rap music
Resistance
Empowerment.
Pedagogía Cultural
Vídeo Musical
Rap
Resistencia
Empoderamiento.
Pedagogia cultural
Videoclipe
Rap
Resistência
Empoderamento.
description Mass media and music can be considered cultural pedagogies, which convey messages, help educate and shape identities, on a broader perspective of education. Thus, the objective of this research is to describe and analyze the music video for the song “AmarElo” by Brazilian rapper Emicida, its characters’ life stories, and Internet users’ comments as products of a Cultural Pedagogy. The theoretical and methodological framework is supported by Cultural Studies and among contributions from anti-racist and queer theories. The method of analysis was based on Discourse Analysis and Semiology. The corpus was built based of the music video, a video about it characters, and 12 Internet users’ about the music video. The results revealed that: the characters are black people, LGBTQIA +, and residents of outskirts of the city, with overcoming life stories; the music video addresses the daily difficulties of these people, and on the other hand, their accomplishment and empowerment through study, work, sports, and arts. Internet users identify with the music video’s message and have a critical stance towards racism, homophobia, the socio-economic system, and the conservative political system. The music video “AmarElo” is a Cultural Pedagogy of resistance, overcoming and empowerment of individuals living in the outskirts, black and LGBTQIA+ subjects.
publishDate 2021
dc.date.none.fl_str_mv 2021-03-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/13382
10.33448/rsd-v10i3.13382
url https://rsdjournal.org/index.php/rsd/article/view/13382
identifier_str_mv 10.33448/rsd-v10i3.13382
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/13382/28414
dc.rights.driver.fl_str_mv Copyright (c) 2021 Marcos Godoi; Julianne Caju de Oliveira Souza Moraes; Maria Aparecida de Matos
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Marcos Godoi; Julianne Caju de Oliveira Souza Moraes; Maria Aparecida de Matos
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 10 No. 3; e35110313382
Research, Society and Development; Vol. 10 Núm. 3; e35110313382
Research, Society and Development; v. 10 n. 3; e35110313382
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
_version_ 1797052672393609216

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