Digital marketing, E-commerce and pandemia: a bibliographic review on the brazilian panorama

• Autor(a) principal: Silva, Walyson Monteiro da
• Data de Publicação: 2021
• Outros Autores: Morais, Lucas Andrade de, Frade, Cinthia Moura, Pessoa , Mariana Ferreira
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Research, Society and Development
• Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/15054
• topic: Marketing digital; E-commerce; Pandemia.; Marketing digital; Comercio electrónico; Pandemia.; Digital marketing; E-commerce; Pandemic.

At the end of 2019, the first news broke that a virus, first mapped in China, was spreading very quickly and with a high potential for lethality among those infected. Sars-cov-2, popularly known as the new coronavirus, generated the Covid-19 pandemic that brought about profound transformations in societies, interpersonal relationships and the business market worldwide, causing strong impacts on the productive sectors and the economy, as well as the way companies position themselves in the market, having to adapt to the new demands and needs of consumers. In this perspective, one of the strategies introducedor improved sales occurred in the digital sphere, which guided the realization of the present study, which aimed to carry out a bibliographic review to analyze the impacts generated by the Covid-19 pandemic in the strategic positioning of digital marketing and e-commerce of companies in the parents. To support the study, a qualitative approach was adopted, through the use of bibliographic research. It is concluded that the pandemic accelerated the future of massive implementation of digital commerce, generating a growth above the average of new users of e-commerce in Brazil, in addition to imposingentrepreneurs need to reinvent themselves, develop digital marketing strategies and adapt their businesses to the new context of consumption. The strategy has remained advantageous, with a strong tendency for these sales techniques to be maintained in the post-pandemic period.