Public’s perceptions on over-the-counter tooth whitening: a YouTube™ videos review and analysis
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , , , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/27767 |
Resumo: | This study aimed to explore the public's perception on the use of over-the-counter tooth whitening (OCTW) from the analysis of videos deposited in a social media service. A cross-sectional, qualitative, and quantitative study was developed using YouTubeTM as a search platform. Videos with personal reviews on the use of OCTW products (toothpaste [WT], strips [WS], whitening pens [WP], and charcoal-based products [WC]) were selected, visualized, and transcribed in verbatim. Transcriptions were analyzed using a content analysis model including seven thematic categories: perceptions of results, adverse effects, using aspects, financial aspects, sensorial perceptions, expectations, and truthfulness in video production. Variables related to engagement and features of the videos were collected and descriptively analyzed. In total, 104 videos were included in the study. Videos about WS (43.9%), followed by WT (22.7%) and WC (16.0%) were the most viewed on the platform. Tooth sensitivity was frequently reported for WS (57.1%) and WT (18.2%). Periodontal tissue disorders were specially noticed in WC and WS videos (16% and 14.3%, respectively). WC showed the highest level of satisfaction in the results (88.8%) and sponsorship for its use. In conclusion, OCTW products can be marketing influenced and applied without professional counselling and they may cause adverse effects. This fact points out the importance of qualified recommendations specially informing the buyer about undesirable or harmful effects to the dental and periodontal tissues. |
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Public’s perceptions on over-the-counter tooth whitening: a YouTube™ videos review and analysisPercepciones del público sobre el blanqueamiento dental de venta libre: revisión y análisis de videos de YouTube™Percepções do público sobre o clareamento dentário de venda livre: uma revisão e análise de vídeos do YouTube™Blanqueadores dentalesMedios de comunicación socialesInternetMedición de resultados informados por el paciente.Tooth whiteningSocial mediaInternetPatient-reported outcomes.Clareamento dental Mídias sociais Internet Medidas de resultados relatados pelo paciente.This study aimed to explore the public's perception on the use of over-the-counter tooth whitening (OCTW) from the analysis of videos deposited in a social media service. A cross-sectional, qualitative, and quantitative study was developed using YouTubeTM as a search platform. Videos with personal reviews on the use of OCTW products (toothpaste [WT], strips [WS], whitening pens [WP], and charcoal-based products [WC]) were selected, visualized, and transcribed in verbatim. Transcriptions were analyzed using a content analysis model including seven thematic categories: perceptions of results, adverse effects, using aspects, financial aspects, sensorial perceptions, expectations, and truthfulness in video production. Variables related to engagement and features of the videos were collected and descriptively analyzed. In total, 104 videos were included in the study. Videos about WS (43.9%), followed by WT (22.7%) and WC (16.0%) were the most viewed on the platform. Tooth sensitivity was frequently reported for WS (57.1%) and WT (18.2%). Periodontal tissue disorders were specially noticed in WC and WS videos (16% and 14.3%, respectively). WC showed the highest level of satisfaction in the results (88.8%) and sponsorship for its use. In conclusion, OCTW products can be marketing influenced and applied without professional counselling and they may cause adverse effects. This fact points out the importance of qualified recommendations specially informing the buyer about undesirable or harmful effects to the dental and periodontal tissues.Este estudio tuvo como objetivo explorar la percepción del público sobre el uso de blanqueamiento dental de venta libre (BDVL) a partir del análisis de videos depositados en un servicio de redes sociales. Se desarrolló un estudio transversal, cualitativo y cuantitativo utilizando YouTubeTM como plataforma de búsqueda. Se seleccionaron, visualizaron y transcribieron textualmente videos con reseñas personales sobre el uso de los productos BDVL (pasta de dientes [PD], tiras [TB], bolígrafos blanqueadores [BB] y productos a base de carbón [PC]). Las transcripciones fueron analizadas utilizando un modelo de análisis de contenido que incluye siete categorías temáticas: percepciones de resultados, efectos adversos, aspectos de uso, aspectos financieros, percepciones sensoriales, expectativas y veracidad en la producción de videos. Se recopilaron y analizaron descriptivamente variables relacionadas con el compromiso y las características de los videos. En total, se incluyeron en el estudio 104 videos. Los videos sobre TB (43,9 %), seguidos de PD (22,7 %) y PC (16,0 %) fueron los más vistos en la plataforma. La sensibilidad dental se informó con frecuencia para TB (57,1%) y PD (18,2%). Los trastornos del tejido periodontal se notaron especialmente en los videos PC y TB (16% y 14,3%, respectivamente). PC mostró el mayor nivel de satisfacción en los resultados (88,8%) y patrocinio para su uso. En conclusión, los productos BDVL pueden verse influenciados por la comercialización y aplicarse sin asesoramiento profesional y pueden causar efectos adversos. Este hecho destaca la importancia de recomendaciones cualificadas que informen especialmente al comprador sobre efectos indeseables o nocivos para los tejidos dentales y periodontales.Este estudo teve como objetivo explorar a percepção do público sobre o uso do clareamento dentário sem prescrição (CDSP) a partir da análise de vídeos depositados em um serviço de mídia social. Foi desenvolvido um estudo transversal, qualitativo e quantitativo, utilizando o YouTubeTM como plataforma de busca. Vídeos com comentários pessoais sobre o uso de produtos de CDSP (creme dental clareador [CDC], tiras [TC], canetas clareadoras [CC] e produtos à base de carvão [PC]) foram selecionados, visualizados e transcritos na íntegra. As transcrições foram analisadas por meio de um modelo de análise de conteúdo que incluiu sete categorias temáticas: percepções de resultados, efeitos adversos, aspectos de uso, aspectos financeiros, percepções sensoriais, expectativas e veracidade na produção do vídeo. Variáveis relacionadas ao engajamento e características dos vídeos foram coletadas e analisadas descritivamente. No total, 104 vídeos foram incluídos no estudo. Os vídeos sobre TC (43,9%), seguidos de CDC (22,7%) e PC (16,0%) foram os mais vistos na plataforma. A sensibilidade dentária foi frequentemente relatada para TC (57,1%) e CDC (18,2%). Distúrbios do tecido periodontal foram especialmente notados nos vídeos de PC e TC (16% e 14,3%, respectivamente). O PC apresentou o maior nível de satisfação nos resultados (88,8%) e patrocínio para sua utilização. Em conclusão, os produtos de CDSP podem ser influenciados pelo marketing e aplicados sem aconselhamento profissional e podem causar efeitos adversos. Este fato ressalta a importância de recomendações qualificadas, especialmente informando o comprador sobre efeitos indesejáveis ou prejudiciais aos tecidos dentários e periodontais.Research, Society and Development2022-03-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/2776710.33448/rsd-v11i4.27767Research, Society and Development; Vol. 11 No. 4; e58811427767Research, Society and Development; Vol. 11 Núm. 4; e58811427767Research, Society and Development; v. 11 n. 4; e588114277672525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIenghttps://rsdjournal.org/index.php/rsd/article/view/27767/24231Copyright (c) 2022 Tamires Timm Maske; Marina Christ Franco; Fernando Antônio Vargas-Junior; Matheus dos Santos Fernandez; Letícia da Silva Pires; Livia Mund de Amorim; Rafael Ratto de Moraes; Françoise Hélène Van de Sande https://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMaske, Tamires TimmFranco, Marina ChristVargas-Junior, Fernando Antônio Fernandez, Matheus dos SantosPires, Letícia da SilvaAmorim, Livia Mund deMoraes, Rafael Ratto deVan de Sande , Françoise Hélène 2022-03-27T17:17:09Zoai:ojs.pkp.sfu.ca:article/27767Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:45:23.748392Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
Public’s perceptions on over-the-counter tooth whitening: a YouTube™ videos review and analysis Percepciones del público sobre el blanqueamiento dental de venta libre: revisión y análisis de videos de YouTube™ Percepções do público sobre o clareamento dentário de venda livre: uma revisão e análise de vídeos do YouTube™ |
title |
Public’s perceptions on over-the-counter tooth whitening: a YouTube™ videos review and analysis |
spellingShingle |
Public’s perceptions on over-the-counter tooth whitening: a YouTube™ videos review and analysis Maske, Tamires Timm Blanqueadores dentales Medios de comunicación sociales Internet Medición de resultados informados por el paciente. Tooth whitening Social media Internet Patient-reported outcomes. Clareamento dental Mídias sociais Internet Medidas de resultados relatados pelo paciente. |
title_short |
Public’s perceptions on over-the-counter tooth whitening: a YouTube™ videos review and analysis |
title_full |
Public’s perceptions on over-the-counter tooth whitening: a YouTube™ videos review and analysis |
title_fullStr |
Public’s perceptions on over-the-counter tooth whitening: a YouTube™ videos review and analysis |
title_full_unstemmed |
Public’s perceptions on over-the-counter tooth whitening: a YouTube™ videos review and analysis |
title_sort |
Public’s perceptions on over-the-counter tooth whitening: a YouTube™ videos review and analysis |
author |
Maske, Tamires Timm |
author_facet |
Maske, Tamires Timm Franco, Marina Christ Vargas-Junior, Fernando Antônio Fernandez, Matheus dos Santos Pires, Letícia da Silva Amorim, Livia Mund de Moraes, Rafael Ratto de Van de Sande , Françoise Hélène |
author_role |
author |
author2 |
Franco, Marina Christ Vargas-Junior, Fernando Antônio Fernandez, Matheus dos Santos Pires, Letícia da Silva Amorim, Livia Mund de Moraes, Rafael Ratto de Van de Sande , Françoise Hélène |
author2_role |
author author author author author author author |
dc.contributor.author.fl_str_mv |
Maske, Tamires Timm Franco, Marina Christ Vargas-Junior, Fernando Antônio Fernandez, Matheus dos Santos Pires, Letícia da Silva Amorim, Livia Mund de Moraes, Rafael Ratto de Van de Sande , Françoise Hélène |
dc.subject.por.fl_str_mv |
Blanqueadores dentales Medios de comunicación sociales Internet Medición de resultados informados por el paciente. Tooth whitening Social media Internet Patient-reported outcomes. Clareamento dental Mídias sociais Internet Medidas de resultados relatados pelo paciente. |
topic |
Blanqueadores dentales Medios de comunicación sociales Internet Medición de resultados informados por el paciente. Tooth whitening Social media Internet Patient-reported outcomes. Clareamento dental Mídias sociais Internet Medidas de resultados relatados pelo paciente. |
description |
This study aimed to explore the public's perception on the use of over-the-counter tooth whitening (OCTW) from the analysis of videos deposited in a social media service. A cross-sectional, qualitative, and quantitative study was developed using YouTubeTM as a search platform. Videos with personal reviews on the use of OCTW products (toothpaste [WT], strips [WS], whitening pens [WP], and charcoal-based products [WC]) were selected, visualized, and transcribed in verbatim. Transcriptions were analyzed using a content analysis model including seven thematic categories: perceptions of results, adverse effects, using aspects, financial aspects, sensorial perceptions, expectations, and truthfulness in video production. Variables related to engagement and features of the videos were collected and descriptively analyzed. In total, 104 videos were included in the study. Videos about WS (43.9%), followed by WT (22.7%) and WC (16.0%) were the most viewed on the platform. Tooth sensitivity was frequently reported for WS (57.1%) and WT (18.2%). Periodontal tissue disorders were specially noticed in WC and WS videos (16% and 14.3%, respectively). WC showed the highest level of satisfaction in the results (88.8%) and sponsorship for its use. In conclusion, OCTW products can be marketing influenced and applied without professional counselling and they may cause adverse effects. This fact points out the importance of qualified recommendations specially informing the buyer about undesirable or harmful effects to the dental and periodontal tissues. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-03-27 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/27767 10.33448/rsd-v11i4.27767 |
url |
https://rsdjournal.org/index.php/rsd/article/view/27767 |
identifier_str_mv |
10.33448/rsd-v11i4.27767 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/27767/24231 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 11 No. 4; e58811427767 Research, Society and Development; Vol. 11 Núm. 4; e58811427767 Research, Society and Development; v. 11 n. 4; e58811427767 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
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1797052826606632960 |