The profile of e-commerce consumers: a case of study for the city of Dourados (MS)
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/22236 |
Resumo: | This article analyzes the variables that influence consumers in making the decision between buying products in physical stores or virtual stores. For this, a field research was carried out in the city of Dourados (MS), through which 384 individuals were interviewed. With these data, a descriptive and econometric analysis was performed using the logit model, which identified as statistically significant variables the individuals' marital status, income and education level. The results also showed that 58% of respondents have an income between a minimum wage and 2 thousand reais. In addition, just over 60% of respondents trust to make purchases online, they, however, do not feel secure in providing their personal data. Among individuals who have already shopped online, 79% of respondents, most make few purchases and the main items purchased are, in general, clothing and electronics. The main motivating factors for carrying out this type of transaction are: price, convenience, practicality and variety of products. The demotivating factors are the delivery time and the lack of physical contact with the product. Furthermore, the probability of buying online increases by 18.72% if the individual is single, 9.72% if the individual has an income between BRL 1,000.00 and BRL 2,000.00 and 18.31% when the individual has completed higher education. With this, it can be concluded that although e-commerce still generates some distrust for some people, it had good acceptance among Douradense’s consumers. |
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The profile of e-commerce consumers: a case of study for the city of Dourados (MS)El perfil de los consumidores de comercio electrónico: un estudio de caso para la ciudad de Dourados (MS)O perfil dos consumidores de e-commerce: um estudo de caso para o município de Dourados (MS)E-commerceConsumersInternet.Comercio electrónicoConsumidoresInternet.Comércio EletrônicoConsumidoresInternet.This article analyzes the variables that influence consumers in making the decision between buying products in physical stores or virtual stores. For this, a field research was carried out in the city of Dourados (MS), through which 384 individuals were interviewed. With these data, a descriptive and econometric analysis was performed using the logit model, which identified as statistically significant variables the individuals' marital status, income and education level. The results also showed that 58% of respondents have an income between a minimum wage and 2 thousand reais. In addition, just over 60% of respondents trust to make purchases online, they, however, do not feel secure in providing their personal data. Among individuals who have already shopped online, 79% of respondents, most make few purchases and the main items purchased are, in general, clothing and electronics. The main motivating factors for carrying out this type of transaction are: price, convenience, practicality and variety of products. The demotivating factors are the delivery time and the lack of physical contact with the product. Furthermore, the probability of buying online increases by 18.72% if the individual is single, 9.72% if the individual has an income between BRL 1,000.00 and BRL 2,000.00 and 18.31% when the individual has completed higher education. With this, it can be concluded that although e-commerce still generates some distrust for some people, it had good acceptance among Douradense’s consumers.Este artículo analiza las variables que influyen en los consumidores a la hora de tomar la decisión entre comprar productos en tiendas físicas o tiendas virtuales. Para ello, se realizó una investigación de campo en la ciudad de Dourados (MS), a través de la cual se entrevistaron 384 personas. Con estos datos se realizó un análisis descriptivo y econométrico mediante el modelo logit, que identificó como variables estadísticamente significativas el estado civil, los ingresos y el nivel educativo de los individuos. Los resultados también mostraron que el 58% de los encuestados tiene un ingreso entre un salario mínimo y 2 mil reales. Además, poco más del 60% de los encuestados confía en realizar compras online, sin embargo, no se sienten seguros al facilitar sus datos personales. Entre las personas que ya han comprado online, el 79% de los encuestados, la mayoría realiza pocas compras y los principales artículos comprados son, en general, ropa y electrónica. Los principales factores motivadores para realizar este tipo de transacciones son: precio, conveniencia, practicidad y variedad de productos. Los factores desmotivadores son el tiempo de entrega y la falta de contacto físico con el producto. Además, la probabilidad de comprar online aumenta un 18,72% si el individuo es soltero, un 9,72% si tiene un ingreso entre R $ 1.000,00 y R $ 2.000,00 y un 18,31% cuando el individuo ha completado la educación superior. Con esto, se puede concluir que aunque el comercio electrónico aún genera cierta desconfianza en algunas personas, tuvo buena aceptación entre los consumidores Douradenses.Este artigo analisa as variáveis que influenciam os consumidores na tomada de decisão entre comprar produtos em lojas físicas ou em lojas virtuais. Para isso, realizou-se uma pesquisa de campo no município de Dourados (MS), onde foram entrevistados 384 indivíduos. Com esses dados, foi realizada uma análise descritiva e econométrica utilizando-se o modelo logit, o qual identificou como variáveis estatisticamente significativas o estado civil, a renda e o nível de escolaridade dos indivíduos. Os resultados também mostraram que 58% dos entrevistados possuem renda entre um salário-mínimo e 2 mil reais. Além disso, pouco mais de 60% dos entrevistados confiam em realizar compras on-line, esses, no entanto, não se sentem seguros em fornecer seus dados pessoais. Dentre os indivíduos que já realizaram compras on-line, 79% dos entrevistados, realiza poucas compras e os principais itens adquiridos são, em geral, vestuário e eletrônicos. Os principais fatores motivadores para a realização desse tipo de transação são: preço, comodidade, praticidade e variedade de produtos. Já os fatores desmotivadores são o prazo de entrega e a falta de contato físico com o produto. Ademais, a probabilidade de comprar on-line aumenta em 18,72% se o indivíduo é solteiro, 9,72% se o indivíduo possui uma renda entre R$ 1.000,00 e R$ 2.000,00 e 18,31% quando o indivíduo possui ensino superior completo. Com isso, pode-se concluir que apesar do comércio eletrônico ainda gerar certa desconfiança para algumas pessoas, ele teve boa aceitação entre os consumidores Douradenses.Research, Society and Development2022-01-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/2223610.33448/rsd-v11i2.22236Research, Society and Development; Vol. 11 No. 2; e0411222236Research, Society and Development; Vol. 11 Núm. 2; e0411222236Research, Society and Development; v. 11 n. 2; e04112222362525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/22236/22266Copyright (c) 2022 Matheus Molinari Ferreira; Roselaine Bonfim de Almeida; Jonathan Gonçalves da Silvahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessFerreira, Matheus MolinariAlmeida, Roselaine Bonfim deSilva, Jonathan Gonçalves da2022-02-07T01:42:50Zoai:ojs.pkp.sfu.ca:article/22236Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:41:27.975883Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
The profile of e-commerce consumers: a case of study for the city of Dourados (MS) El perfil de los consumidores de comercio electrónico: un estudio de caso para la ciudad de Dourados (MS) O perfil dos consumidores de e-commerce: um estudo de caso para o município de Dourados (MS) |
title |
The profile of e-commerce consumers: a case of study for the city of Dourados (MS) |
spellingShingle |
The profile of e-commerce consumers: a case of study for the city of Dourados (MS) Ferreira, Matheus Molinari E-commerce Consumers Internet. Comercio electrónico Consumidores Internet. Comércio Eletrônico Consumidores Internet. |
title_short |
The profile of e-commerce consumers: a case of study for the city of Dourados (MS) |
title_full |
The profile of e-commerce consumers: a case of study for the city of Dourados (MS) |
title_fullStr |
The profile of e-commerce consumers: a case of study for the city of Dourados (MS) |
title_full_unstemmed |
The profile of e-commerce consumers: a case of study for the city of Dourados (MS) |
title_sort |
The profile of e-commerce consumers: a case of study for the city of Dourados (MS) |
author |
Ferreira, Matheus Molinari |
author_facet |
Ferreira, Matheus Molinari Almeida, Roselaine Bonfim de Silva, Jonathan Gonçalves da |
author_role |
author |
author2 |
Almeida, Roselaine Bonfim de Silva, Jonathan Gonçalves da |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Ferreira, Matheus Molinari Almeida, Roselaine Bonfim de Silva, Jonathan Gonçalves da |
dc.subject.por.fl_str_mv |
E-commerce Consumers Internet. Comercio electrónico Consumidores Internet. Comércio Eletrônico Consumidores Internet. |
topic |
E-commerce Consumers Internet. Comercio electrónico Consumidores Internet. Comércio Eletrônico Consumidores Internet. |
description |
This article analyzes the variables that influence consumers in making the decision between buying products in physical stores or virtual stores. For this, a field research was carried out in the city of Dourados (MS), through which 384 individuals were interviewed. With these data, a descriptive and econometric analysis was performed using the logit model, which identified as statistically significant variables the individuals' marital status, income and education level. The results also showed that 58% of respondents have an income between a minimum wage and 2 thousand reais. In addition, just over 60% of respondents trust to make purchases online, they, however, do not feel secure in providing their personal data. Among individuals who have already shopped online, 79% of respondents, most make few purchases and the main items purchased are, in general, clothing and electronics. The main motivating factors for carrying out this type of transaction are: price, convenience, practicality and variety of products. The demotivating factors are the delivery time and the lack of physical contact with the product. Furthermore, the probability of buying online increases by 18.72% if the individual is single, 9.72% if the individual has an income between BRL 1,000.00 and BRL 2,000.00 and 18.31% when the individual has completed higher education. With this, it can be concluded that although e-commerce still generates some distrust for some people, it had good acceptance among Douradense’s consumers. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-01-17 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/22236 10.33448/rsd-v11i2.22236 |
url |
https://rsdjournal.org/index.php/rsd/article/view/22236 |
identifier_str_mv |
10.33448/rsd-v11i2.22236 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/22236/22266 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 11 No. 2; e0411222236 Research, Society and Development; Vol. 11 Núm. 2; e0411222236 Research, Society and Development; v. 11 n. 2; e0411222236 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
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1797052825974341632 |