Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic Production
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/28297 |
Resumo: | Despite the Craftsmanship incorporate great relevance, notable as a strong generator of employment and income, few academic studies deal with the skills of artisans as holders of businesses. Given this scenario, the present study aims to map and analyze the academic works on the subject of Marketing focused on Crafts. For that, the method of bibliometric research was applied, together with the analysis of the content of the articles that address this theme. Articles were searched in scientific databases recognized worldwide such as: Proquest, Web of Science, Capes, Scopus, Scielo and Spell. With this survey, we obtained 44 articles for analysis. The bibliometrics results showed that the topic has varied in relevance over the decades, with the years between 1994 and 2009 as the lowest production period, with only 6 publications, growing in relevance in recent years, being the biennium 2019/2020 the period of highest production with 15 of the 44 publications. With regard to authors and journals, the most prominent had 2 publications each. Regarding the analysis of the content of the articles, we have as a result that only 17 of the 44 articles actually address the topic of Marketing focused on artisanal production, with a slight advantage being observed by the quantitative research method (7 times) compared to the qualitative (6 times). This study found the need for union between artisan producers so that together they can have the necessary strength to face the adversities of the market. |
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Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic ProductionEstudios de Mercadotecnia y Artesanía: levantamiento Bibliométrico con Análisis Sistemático de la Producción AcadémicaEstudos sobre Marketing e Artesanato: levantamento Bibliométrico com Análise Sistemática da Produção AcadêmicaMarketingCraftsmanshipTeachingBibliometricsSystematic analysis of literature.MercadotecniaArtesaníaEnseñanzaBibliometriaAnálisis sistemático de la literatura.MarketingArtesanatoEnsinoBibliometriaAnálise sistemática da literatura.Despite the Craftsmanship incorporate great relevance, notable as a strong generator of employment and income, few academic studies deal with the skills of artisans as holders of businesses. Given this scenario, the present study aims to map and analyze the academic works on the subject of Marketing focused on Crafts. For that, the method of bibliometric research was applied, together with the analysis of the content of the articles that address this theme. Articles were searched in scientific databases recognized worldwide such as: Proquest, Web of Science, Capes, Scopus, Scielo and Spell. With this survey, we obtained 44 articles for analysis. The bibliometrics results showed that the topic has varied in relevance over the decades, with the years between 1994 and 2009 as the lowest production period, with only 6 publications, growing in relevance in recent years, being the biennium 2019/2020 the period of highest production with 15 of the 44 publications. With regard to authors and journals, the most prominent had 2 publications each. Regarding the analysis of the content of the articles, we have as a result that only 17 of the 44 articles actually address the topic of Marketing focused on artisanal production, with a slight advantage being observed by the quantitative research method (7 times) compared to the qualitative (6 times). This study found the need for union between artisan producers so that together they can have the necessary strength to face the adversities of the market.A pesar de que la Artesanía incorpora gran relevancia, destacada como fuerte generadora de empleo y renta, son pocos los estudios académicos que abordan las habilidades de los artesanos como titulares de empresas. Ante este escenario, el presente estudio tiene como objetivo mapear y analizar los trabajos académicos sobre la temática de Marketing enfocados en la Artesanía. Para ello, se aplicó el método de investigación bibliométrica, junto con el análisis de contenido de los artículos que abordan esta temática. Se buscaron artículos en bases de datos científicas reconocidas a nivel mundial como: Proquest, Web of Science, Capes, Scopus, Scielo y Spell. Con esta encuesta, obtuvimos 44 artículos para su análisis. Los resultados de la bibliometría mostraron que el tema ha variado en relevancia a lo largo de las décadas, siendo los años entre 1994 y 2009 el período de menor producción, con solo 6 publicaciones, creciendo en relevancia en los últimos años, siendo el bienio 2019/2020 el período de mayor mayor producción con 15 de las 44 publicaciones. En cuanto a autores y revistas, las más destacadas tenían 2 publicaciones cada una. En cuanto al análisis de contenido de los artículos, tenemos como resultado que solo 17 de los 44 artículos abordan realmente el tema de Marketing enfocado a la producción artesanal, observándose una ligera ventaja por el método de investigación cuantitativa (7 veces) en comparación con lo cualitativo (tiempos). Este estudio encontró la necesidad de unión entre los productores artesanales para que juntos puedan tener la fortaleza necesaria para enfrentar las adversidades del mercado.Apesar de o Artesanato incorporar grande relevância, destacando-se como um forte gerador de emprego e renda, poucos estudos acadêmicos tratam das competências dos artesãos como detentores de negócios. Diante deste cenário, o presente estudo tem como objetivo mapear e analisar os trabalhos acadêmicos sobre o tema Marketing voltados para o Artesanato. Para tanto foi aplicado o método da pesquisa bibliométrica, juntamente com a análise do conteúdo dos artigos que abordam essa temática. As buscas dos artigos ocorreram em bases científicas reconhecidas mundialmente tais como: Proquest, Web of Science, Capes, Scopus, Scielo e Spell. Com esse levantamento obtivemos 44 artigos para análise. Os resultados da bibliometria demonstraram que o tema variou de relevância no decorrer das décadas, apresentando como período de menor produção os anos entre 1994 a 2009, com apenas 6 publicações, crescendo de relevância nos últimos anos, sendo o biênio 2019/2020 o período de maior produção com 15 das 44 publicações. No tocante aos autores e periódicos os com maior destaque apresentaram 2 publicações cada. Em relação à análise do conteúdo dos artigos, temos como resultado que apenas 17 dos 44 artigos, realmente abordam o tema Marketing voltado para a produção artesanal, sendo observada uma leve vantagem pelo método quantitativo de pesquisa (7 vezes) frente ao qualitativo (6 vezes). Este estudo constatou a necessidade de união entre os produtores artesãos para que juntos possam ter a força necessária para enfrentar as adversidades do mercado.Research, Society and Development2022-04-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/2829710.33448/rsd-v11i5.28297Research, Society and Development; Vol. 11 No. 5; e32811528297Research, Society and Development; Vol. 11 Núm. 5; e32811528297Research, Society and Development; v. 11 n. 5; e328115282972525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/28297/24614Copyright (c) 2022 Joselito Targino de Oliveira Dutra; Silvio Augusto Minciotti ; Kevin Ferreira Corcinohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessDutra, Joselito Targino de OliveiraMinciotti , Silvio AugustoCorcino, Kevin Ferreira2022-04-17T18:18:56Zoai:ojs.pkp.sfu.ca:article/28297Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:45:44.866565Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic Production Estudios de Mercadotecnia y Artesanía: levantamiento Bibliométrico con Análisis Sistemático de la Producción Académica Estudos sobre Marketing e Artesanato: levantamento Bibliométrico com Análise Sistemática da Produção Acadêmica |
title |
Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic Production |
spellingShingle |
Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic Production Dutra, Joselito Targino de Oliveira Marketing Craftsmanship Teaching Bibliometrics Systematic analysis of literature. Mercadotecnia Artesanía Enseñanza Bibliometria Análisis sistemático de la literatura. Marketing Artesanato Ensino Bibliometria Análise sistemática da literatura. |
title_short |
Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic Production |
title_full |
Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic Production |
title_fullStr |
Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic Production |
title_full_unstemmed |
Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic Production |
title_sort |
Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic Production |
author |
Dutra, Joselito Targino de Oliveira |
author_facet |
Dutra, Joselito Targino de Oliveira Minciotti , Silvio Augusto Corcino, Kevin Ferreira |
author_role |
author |
author2 |
Minciotti , Silvio Augusto Corcino, Kevin Ferreira |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Dutra, Joselito Targino de Oliveira Minciotti , Silvio Augusto Corcino, Kevin Ferreira |
dc.subject.por.fl_str_mv |
Marketing Craftsmanship Teaching Bibliometrics Systematic analysis of literature. Mercadotecnia Artesanía Enseñanza Bibliometria Análisis sistemático de la literatura. Marketing Artesanato Ensino Bibliometria Análise sistemática da literatura. |
topic |
Marketing Craftsmanship Teaching Bibliometrics Systematic analysis of literature. Mercadotecnia Artesanía Enseñanza Bibliometria Análisis sistemático de la literatura. Marketing Artesanato Ensino Bibliometria Análise sistemática da literatura. |
description |
Despite the Craftsmanship incorporate great relevance, notable as a strong generator of employment and income, few academic studies deal with the skills of artisans as holders of businesses. Given this scenario, the present study aims to map and analyze the academic works on the subject of Marketing focused on Crafts. For that, the method of bibliometric research was applied, together with the analysis of the content of the articles that address this theme. Articles were searched in scientific databases recognized worldwide such as: Proquest, Web of Science, Capes, Scopus, Scielo and Spell. With this survey, we obtained 44 articles for analysis. The bibliometrics results showed that the topic has varied in relevance over the decades, with the years between 1994 and 2009 as the lowest production period, with only 6 publications, growing in relevance in recent years, being the biennium 2019/2020 the period of highest production with 15 of the 44 publications. With regard to authors and journals, the most prominent had 2 publications each. Regarding the analysis of the content of the articles, we have as a result that only 17 of the 44 articles actually address the topic of Marketing focused on artisanal production, with a slight advantage being observed by the quantitative research method (7 times) compared to the qualitative (6 times). This study found the need for union between artisan producers so that together they can have the necessary strength to face the adversities of the market. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-04-08 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/28297 10.33448/rsd-v11i5.28297 |
url |
https://rsdjournal.org/index.php/rsd/article/view/28297 |
identifier_str_mv |
10.33448/rsd-v11i5.28297 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/28297/24614 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 11 No. 5; e32811528297 Research, Society and Development; Vol. 11 Núm. 5; e32811528297 Research, Society and Development; v. 11 n. 5; e32811528297 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
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1797052764980772864 |