Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic Production

Detalhes bibliográficos
Autor(a) principal: Dutra, Joselito Targino de Oliveira
Data de Publicação: 2022
Outros Autores: Minciotti , Silvio Augusto, Corcino, Kevin Ferreira
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/28297
Resumo: Despite the Craftsmanship incorporate great relevance, notable as a strong generator of employment and income, few academic studies deal with the skills of artisans as holders of businesses. Given this scenario, the present study aims to map and analyze the academic works on the subject of Marketing focused on Crafts. For that, the method of bibliometric research was applied, together with the analysis of the content of the articles that address this theme. Articles were searched in scientific databases recognized worldwide such as: Proquest, Web of Science, Capes, Scopus, Scielo and Spell. With this survey, we obtained 44 articles for analysis. The bibliometrics results showed that the topic has varied in relevance over the decades, with the years between 1994 and 2009 as the lowest production period, with only 6 publications, growing in relevance in recent years, being the biennium 2019/2020 the period of highest production with 15 of the 44 publications. With regard to authors and journals, the most prominent had 2 publications each. Regarding the analysis of the content of the articles, we have as a result that only 17 of the 44 articles actually address the topic of Marketing focused on artisanal production, with a slight advantage being observed by the quantitative research method (7 times) compared to the qualitative (6 times). This study found the need for union between artisan producers so that together they can have the necessary strength to face the adversities of the market.
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spelling Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic ProductionEstudios de Mercadotecnia y Artesanía: levantamiento Bibliométrico con Análisis Sistemático de la Producción AcadémicaEstudos sobre Marketing e Artesanato: levantamento Bibliométrico com Análise Sistemática da Produção AcadêmicaMarketingCraftsmanshipTeachingBibliometricsSystematic analysis of literature.MercadotecniaArtesaníaEnseñanzaBibliometriaAnálisis sistemático de la literatura.MarketingArtesanatoEnsinoBibliometriaAnálise sistemática da literatura.Despite the Craftsmanship incorporate great relevance, notable as a strong generator of employment and income, few academic studies deal with the skills of artisans as holders of businesses. Given this scenario, the present study aims to map and analyze the academic works on the subject of Marketing focused on Crafts. For that, the method of bibliometric research was applied, together with the analysis of the content of the articles that address this theme. Articles were searched in scientific databases recognized worldwide such as: Proquest, Web of Science, Capes, Scopus, Scielo and Spell. With this survey, we obtained 44 articles for analysis. The bibliometrics results showed that the topic has varied in relevance over the decades, with the years between 1994 and 2009 as the lowest production period, with only 6 publications, growing in relevance in recent years, being the biennium 2019/2020 the period of highest production with 15 of the 44 publications. With regard to authors and journals, the most prominent had 2 publications each. Regarding the analysis of the content of the articles, we have as a result that only 17 of the 44 articles actually address the topic of Marketing focused on artisanal production, with a slight advantage being observed by the quantitative research method (7 times) compared to the qualitative (6 times). This study found the need for union between artisan producers so that together they can have the necessary strength to face the adversities of the market.A pesar de que la Artesanía incorpora gran relevancia, destacada como fuerte generadora de empleo y renta, son pocos los estudios académicos que abordan las habilidades de los artesanos como titulares de empresas. Ante este escenario, el presente estudio tiene como objetivo mapear y analizar los trabajos académicos sobre la temática de Marketing enfocados en la Artesanía. Para ello, se aplicó el método de investigación bibliométrica, junto con el análisis de contenido de los artículos que abordan esta temática. Se buscaron artículos en bases de datos científicas reconocidas a nivel mundial como: Proquest, Web of Science, Capes, Scopus, Scielo y Spell. Con esta encuesta, obtuvimos 44 artículos para su análisis. Los resultados de la bibliometría mostraron que el tema ha variado en relevancia a lo largo de las décadas, siendo los años entre 1994 y 2009 el período de menor producción, con solo 6 publicaciones, creciendo en relevancia en los últimos años, siendo el bienio 2019/2020 el período de mayor mayor producción con 15 de las 44 publicaciones. En cuanto a autores y revistas, las más destacadas tenían 2 publicaciones cada una. En cuanto al análisis de contenido de los artículos, tenemos como resultado que solo 17 de los 44 artículos abordan realmente el tema de Marketing enfocado a la producción artesanal, observándose una ligera ventaja por el método de investigación cuantitativa (7 veces) en comparación con lo cualitativo (tiempos). Este estudio encontró la necesidad de unión entre los productores artesanales para que juntos puedan tener la fortaleza necesaria para enfrentar las adversidades del mercado.Apesar de o Artesanato incorporar grande relevância, destacando-se como um forte gerador de emprego e renda, poucos estudos acadêmicos tratam das competências dos artesãos como detentores de negócios. Diante deste cenário, o presente estudo tem como objetivo mapear e analisar os trabalhos acadêmicos sobre o tema Marketing voltados para o Artesanato. Para tanto foi aplicado o método da pesquisa bibliométrica, juntamente com a análise do conteúdo dos artigos que abordam essa temática. As buscas dos artigos ocorreram em bases científicas reconhecidas mundialmente tais como: Proquest, Web of Science, Capes, Scopus, Scielo e Spell. Com esse levantamento obtivemos 44 artigos para análise. Os resultados da bibliometria demonstraram que o tema variou de relevância no decorrer das décadas, apresentando como período de menor produção os anos entre 1994 a 2009, com apenas 6 publicações, crescendo de relevância nos últimos anos, sendo o biênio 2019/2020 o período de maior produção com 15 das 44 publicações. No tocante aos autores e periódicos os com maior destaque apresentaram 2 publicações cada. Em relação à análise do conteúdo dos artigos, temos como resultado que apenas 17 dos 44 artigos, realmente abordam o tema Marketing voltado para a produção artesanal, sendo observada uma leve vantagem pelo método quantitativo de pesquisa (7 vezes) frente ao qualitativo (6 vezes). Este estudo constatou a necessidade de união entre os produtores artesãos para que juntos possam ter a força necessária para enfrentar as adversidades do mercado.Research, Society and Development2022-04-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/2829710.33448/rsd-v11i5.28297Research, Society and Development; Vol. 11 No. 5; e32811528297Research, Society and Development; Vol. 11 Núm. 5; e32811528297Research, Society and Development; v. 11 n. 5; e328115282972525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/28297/24614Copyright (c) 2022 Joselito Targino de Oliveira Dutra; Silvio Augusto Minciotti ; Kevin Ferreira Corcinohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessDutra, Joselito Targino de OliveiraMinciotti , Silvio AugustoCorcino, Kevin Ferreira2022-04-17T18:18:56Zoai:ojs.pkp.sfu.ca:article/28297Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:45:44.866565Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic Production
Estudios de Mercadotecnia y Artesanía: levantamiento Bibliométrico con Análisis Sistemático de la Producción Académica
Estudos sobre Marketing e Artesanato: levantamento Bibliométrico com Análise Sistemática da Produção Acadêmica
title Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic Production
spellingShingle Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic Production
Dutra, Joselito Targino de Oliveira
Marketing
Craftsmanship
Teaching
Bibliometrics
Systematic analysis of literature.
Mercadotecnia
Artesanía
Enseñanza
Bibliometria
Análisis sistemático de la literatura.
Marketing
Artesanato
Ensino
Bibliometria
Análise sistemática da literatura.
title_short Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic Production
title_full Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic Production
title_fullStr Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic Production
title_full_unstemmed Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic Production
title_sort Studies bout Marketing and Crafts: bibliometric Survey with Systematic Analysis of Academic Production
author Dutra, Joselito Targino de Oliveira
author_facet Dutra, Joselito Targino de Oliveira
Minciotti , Silvio Augusto
Corcino, Kevin Ferreira
author_role author
author2 Minciotti , Silvio Augusto
Corcino, Kevin Ferreira
author2_role author
author
dc.contributor.author.fl_str_mv Dutra, Joselito Targino de Oliveira
Minciotti , Silvio Augusto
Corcino, Kevin Ferreira
dc.subject.por.fl_str_mv Marketing
Craftsmanship
Teaching
Bibliometrics
Systematic analysis of literature.
Mercadotecnia
Artesanía
Enseñanza
Bibliometria
Análisis sistemático de la literatura.
Marketing
Artesanato
Ensino
Bibliometria
Análise sistemática da literatura.
topic Marketing
Craftsmanship
Teaching
Bibliometrics
Systematic analysis of literature.
Mercadotecnia
Artesanía
Enseñanza
Bibliometria
Análisis sistemático de la literatura.
Marketing
Artesanato
Ensino
Bibliometria
Análise sistemática da literatura.
description Despite the Craftsmanship incorporate great relevance, notable as a strong generator of employment and income, few academic studies deal with the skills of artisans as holders of businesses. Given this scenario, the present study aims to map and analyze the academic works on the subject of Marketing focused on Crafts. For that, the method of bibliometric research was applied, together with the analysis of the content of the articles that address this theme. Articles were searched in scientific databases recognized worldwide such as: Proquest, Web of Science, Capes, Scopus, Scielo and Spell. With this survey, we obtained 44 articles for analysis. The bibliometrics results showed that the topic has varied in relevance over the decades, with the years between 1994 and 2009 as the lowest production period, with only 6 publications, growing in relevance in recent years, being the biennium 2019/2020 the period of highest production with 15 of the 44 publications. With regard to authors and journals, the most prominent had 2 publications each. Regarding the analysis of the content of the articles, we have as a result that only 17 of the 44 articles actually address the topic of Marketing focused on artisanal production, with a slight advantage being observed by the quantitative research method (7 times) compared to the qualitative (6 times). This study found the need for union between artisan producers so that together they can have the necessary strength to face the adversities of the market.
publishDate 2022
dc.date.none.fl_str_mv 2022-04-08
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/28297
10.33448/rsd-v11i5.28297
url https://rsdjournal.org/index.php/rsd/article/view/28297
identifier_str_mv 10.33448/rsd-v11i5.28297
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/28297/24614
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 11 No. 5; e32811528297
Research, Society and Development; Vol. 11 Núm. 5; e32811528297
Research, Society and Development; v. 11 n. 5; e32811528297
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
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