The effects of quality signals through the e-servicescape: a conceptual analysis based on theoretical models

Detalhes bibliográficos
Autor(a) principal: Gusatti, Ciro Eduardo
Data de Publicação: 2015
Outros Autores: Brambilla, Flávio Régio
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Diálogo
Texto Completo: https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1704
Resumo: The objective of this theoretical paper is to enlarge the discussions on the quality signals and about the features that phenomenon shows through the internet. The contemporary market presents new interaction problems between buyers and salespersons and, consequently, new investigation elements in products and services. The quality signal of products through websites has been evidenced by several recent studies. This same phenomenon, however, involving studies of the commercialization of services in the internet has been neglected. This paper explores a theoretical presentation of the Quality Signals and the approach with the services reality. Later on we present the models of Servicescape of Bitner (1992) and the E-servicescape of Harris and Goode (2010). Converging the theoretical elements and models, we suggest roads of studies and hypotheses of investigation to E-servicescape as potential element of quality signals on the internet. This study is pertinent once it can illuminate new roads of theoretical and empiric studies. This paper can provide insights to the reality of trade services in the internet and benefits that support organization and the consumers of the contemporary market.
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spelling The effects of quality signals through the e-servicescape: a conceptual analysis based on theoretical modelsOs efeitos da sinalização da qualidade através do e-servicescape: Uma análise conceitual baseada em modelos teóricosQuality signals; Services; E-servicescapeAdministração; MarketingSinalização da Qualidade; Serviços; E-servicescapeThe objective of this theoretical paper is to enlarge the discussions on the quality signals and about the features that phenomenon shows through the internet. The contemporary market presents new interaction problems between buyers and salespersons and, consequently, new investigation elements in products and services. The quality signal of products through websites has been evidenced by several recent studies. This same phenomenon, however, involving studies of the commercialization of services in the internet has been neglected. This paper explores a theoretical presentation of the Quality Signals and the approach with the services reality. Later on we present the models of Servicescape of Bitner (1992) and the E-servicescape of Harris and Goode (2010). Converging the theoretical elements and models, we suggest roads of studies and hypotheses of investigation to E-servicescape as potential element of quality signals on the internet. This study is pertinent once it can illuminate new roads of theoretical and empiric studies. This paper can provide insights to the reality of trade services in the internet and benefits that support organization and the consumers of the contemporary market.O objetivo deste ensaio teórico é ampliar as discussões sobre a sinalização da qualidade e de como esse fenômeno se manifesta através da internet. O mercado contemporâneo apresenta novas problemáticas de interação entre compradores e vendedores e, consequentemente, novos elementos de investigação em produtos e serviços. A sinalização da qualidade de produtos através de websites tem sido evidenciada por diversos estudos recentes. Este mesmo fenômeno, contudo, envolvendo estudos da comercialização de serviços na internet tem sido negligenciado. Parte-se de uma apresentação teórica da Sinalização da Qualidade e a sua aproximação com a realidade dos serviços. Posteriormente apresenta-se os modelos do Servicescape de Bitner (1992) e o e-Servicescape de Harris e Goode (2010). Convergindo os elementos teóricos e modelos, sugerem-se caminhos de estudos e hipóteses de investigação do e-Servicescape como potencial elemento de sinalização da qualidade na internet. Conclui-se que o estudo é pertinente uma vez que pode iluminar novos caminhos de estudos teóricos e empíricos. Estes que podem oportunizar ganhos à realidade do comércio de serviços na internet e benefícios as organizações e os consumidores do mercado contemporâneo.Universidade LaSalle - Unilasalle CanoasCiro Eduardo Gusatti: Bolsista do Programa BIPSS - Bolsas Institucionais para Programas de Pós-Graduação da Universidade de Santa Cruz do Sul, RS, Edital 01/2014.Gusatti, Ciro EduardoBrambilla, Flávio Régio2015-04-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionEnsaio Teóricoapplication/pdfhttps://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/170410.18316/1704Diálogo; n. 28 (2015); p.165-1892238-90241519-3640reponame:Revista Diálogoinstname:Universidade La Salle (UNILASALLE)instacron:UNILASALLEporhttps://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1704/1334info:eu-repo/semantics/openAccess2017-04-26T13:12:49Zoai:ojs.revistas.unilasalle.edu.br:article/1704Revistahttps://revistas.unilasalle.edu.br/index.php/DialogoONGhttps://revistas.unilasalle.edu.br/index.php/Dialogo/oairevistas@unilasalle.edu.br||dialogo@unilasalle.edu.br2238-90241519-3640opendoar:2017-04-26T13:12:49Revista Diálogo - Universidade La Salle (UNILASALLE)false
dc.title.none.fl_str_mv The effects of quality signals through the e-servicescape: a conceptual analysis based on theoretical models

Os efeitos da sinalização da qualidade através do e-servicescape: Uma análise conceitual baseada em modelos teóricos
title The effects of quality signals through the e-servicescape: a conceptual analysis based on theoretical models
spellingShingle The effects of quality signals through the e-servicescape: a conceptual analysis based on theoretical models
Gusatti, Ciro Eduardo
Quality signals; Services; E-servicescape
Administração; Marketing
Sinalização da Qualidade; Serviços; E-servicescape
title_short The effects of quality signals through the e-servicescape: a conceptual analysis based on theoretical models
title_full The effects of quality signals through the e-servicescape: a conceptual analysis based on theoretical models
title_fullStr The effects of quality signals through the e-servicescape: a conceptual analysis based on theoretical models
title_full_unstemmed The effects of quality signals through the e-servicescape: a conceptual analysis based on theoretical models
title_sort The effects of quality signals through the e-servicescape: a conceptual analysis based on theoretical models
author Gusatti, Ciro Eduardo
author_facet Gusatti, Ciro Eduardo
Brambilla, Flávio Régio
author_role author
author2 Brambilla, Flávio Régio
author2_role author
dc.contributor.none.fl_str_mv

Ciro Eduardo Gusatti: Bolsista do Programa BIPSS - Bolsas Institucionais para Programas de Pós-Graduação da Universidade de Santa Cruz do Sul, RS, Edital 01/2014.
dc.contributor.author.fl_str_mv Gusatti, Ciro Eduardo
Brambilla, Flávio Régio
dc.subject.none.fl_str_mv


dc.subject.por.fl_str_mv Quality signals; Services; E-servicescape
Administração; Marketing
Sinalização da Qualidade; Serviços; E-servicescape
topic Quality signals; Services; E-servicescape
Administração; Marketing
Sinalização da Qualidade; Serviços; E-servicescape
description The objective of this theoretical paper is to enlarge the discussions on the quality signals and about the features that phenomenon shows through the internet. The contemporary market presents new interaction problems between buyers and salespersons and, consequently, new investigation elements in products and services. The quality signal of products through websites has been evidenced by several recent studies. This same phenomenon, however, involving studies of the commercialization of services in the internet has been neglected. This paper explores a theoretical presentation of the Quality Signals and the approach with the services reality. Later on we present the models of Servicescape of Bitner (1992) and the E-servicescape of Harris and Goode (2010). Converging the theoretical elements and models, we suggest roads of studies and hypotheses of investigation to E-servicescape as potential element of quality signals on the internet. This study is pertinent once it can illuminate new roads of theoretical and empiric studies. This paper can provide insights to the reality of trade services in the internet and benefits that support organization and the consumers of the contemporary market.
publishDate 2015
dc.date.none.fl_str_mv 2015-04-27
dc.type.none.fl_str_mv

dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Ensaio Teórico
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1704
10.18316/1704
url https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1704
identifier_str_mv 10.18316/1704
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1704/1334
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade LaSalle - Unilasalle Canoas
publisher.none.fl_str_mv Universidade LaSalle - Unilasalle Canoas
dc.source.none.fl_str_mv Diálogo; n. 28 (2015); p.165-189
2238-9024
1519-3640
reponame:Revista Diálogo
instname:Universidade La Salle (UNILASALLE)
instacron:UNILASALLE
instname_str Universidade La Salle (UNILASALLE)
instacron_str UNILASALLE
institution UNILASALLE
reponame_str Revista Diálogo
collection Revista Diálogo
repository.name.fl_str_mv Revista Diálogo - Universidade La Salle (UNILASALLE)
repository.mail.fl_str_mv revistas@unilasalle.edu.br||dialogo@unilasalle.edu.br
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