HOW MUCH DOES IT COST TO BE HAPPY? ON IMPERATIVE MECHANISMS AND PROGRAMS OF CONSUMPTION OF BEING IN NEOLIBERAL SOCIETY: How much does it cost to be happy? On imperative mechanisms and programs of consumption of being in neoliberal society

Detalhes bibliográficos
Autor(a) principal: Caetano, Carla
Data de Publicação: 2022
Outros Autores: Brandão, Leonardo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Desenvolvimento Social (Online)
Texto Completo: https://www.periodicos.unimontes.br/index.php/rds/article/view/5718
Resumo:  In this article we review and analyze the book “Authentic Happiness – Use Positive Psychology to Reach Your Full Potential” by Martin E. P. Seligman. The intention of the analysis is to problematize the hegemonic discourse of positive psychology that is currently dominant. As a method, we use Michael Foucault's discourse analysis, in the search to find out what emerges as dominant in relation to the problem in question. We realize that the discourse on happiness is constructed in a punctual, pragmatic and inductive manner. It always starts from a place of the individual subject, from individual experiences, to build a pattern of being, which aims to individualize behaviors according to the results demonstrated by the author and his psychological theory. From our analysis, we understand that the psychology founded in favor of this discourse of positivity works within a utilitarian ethics, and sometimes acts as a reproducer of hegemonic patterns of neoliberal society. Keywords: Speech; Happiness; Positive Psychology; Neoliberalism; Subjectivity.  
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spelling HOW MUCH DOES IT COST TO BE HAPPY? ON IMPERATIVE MECHANISMS AND PROGRAMS OF CONSUMPTION OF BEING IN NEOLIBERAL SOCIETY: How much does it cost to be happy? On imperative mechanisms and programs of consumption of being in neoliberal society¿CUÁNTO CUESTA SER FELIZ? SOBRE LOS MECANISMOS Y PROGRAMAS DE CONSUMO IMPERATIVOS DEL SER EN LA SOCIEDAD NEOLIBERAL: How much does it cost to be happy? On imperative mechanisms and programs of consumption of being in neoliberal societyQuanto custa ser feliz? Sobre mecanismos e programas imperativos de consumo do ser na sociedade neoliberal: How much does it cost to be happy? On imperative mechanisms and programs of consumption of being in neoliberal societyDiscurso FelicidadePsicologia PositivaNeoliberalismoSubjetividade In this article we review and analyze the book “Authentic Happiness – Use Positive Psychology to Reach Your Full Potential” by Martin E. P. Seligman. The intention of the analysis is to problematize the hegemonic discourse of positive psychology that is currently dominant. As a method, we use Michael Foucault's discourse analysis, in the search to find out what emerges as dominant in relation to the problem in question. We realize that the discourse on happiness is constructed in a punctual, pragmatic and inductive manner. It always starts from a place of the individual subject, from individual experiences, to build a pattern of being, which aims to individualize behaviors according to the results demonstrated by the author and his psychological theory. From our analysis, we understand that the psychology founded in favor of this discourse of positivity works within a utilitarian ethics, and sometimes acts as a reproducer of hegemonic patterns of neoliberal society. Keywords: Speech; Happiness; Positive Psychology; Neoliberalism; Subjectivity.  En este artículo revisamos y analizamos el libro “Felicidad Auténtica – Use la Psicología Positiva para Alcanzar su Máximo Potencial” de Martin E. P. Seligman. La intención del análisis es problematizar el discurso hegemónico de la psicología positiva actualmente dominante. Como método, utilizamos el análisis del discurso de Michael Foucault, en la búsqueda de descubrir qué emerge como dominante en relación con el problema en cuestión. Nos damos cuenta de que el discurso sobre la felicidad se construye de manera puntual, pragmática e inductiva. Siempre se parte de un lugar del sujeto individual, de las experiencias individuales, para construir un patrón de ser, que pretende individualizar conductas de acuerdo a los resultados demostrados por el autor y su teoría psicológica. De nuestro análisis, entendemos que la psicología fundada a favor de este discurso de positividad funciona dentro de una ética utilitarista, y en ocasiones actúa como reproductora de patrones hegemónicos de la sociedad neoliberal.   Palabras llave: Discurso; Felicidad; Psicologia POSITIVA; neoliberalismo; Subjetividad.  Neste artigo resenhamos e analisamos o livro “Felicidade Autêntica – Use a Psicologia Positiva para alcançar todo seu potencial” de Martin E. P. Seligman. A intenção da análise é problematizar o discurso hegemônico da psicologia positiva que se funda como dominante na atualidade. Como método usamos a análise de discurso de Michael Foucault, na busca de averiguar o que emerge como dominante no que tange a problemática em questão. Percebemos que o discurso sobre felicidade é construído de modo pontual, pragmático e com caráter indutivo. Sempre se parte de um lugar do sujeito individual, de experiências individuais para construir um padrão de ser, que visa individualizar condutas em função dos resultados demonstrados pelo autor e por sua teoria psicológica. A partir de nossa análise entendemos que a psicologia fundada em prol desse discurso de positividade funciona dentro de uma ética utilitarista, e por vezes atua como uma reprodutora de padrões hegemônicos da sociedade neoliberal.Editora Unimontes2022-12-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttps://www.periodicos.unimontes.br/index.php/rds/article/view/571810.46551/issn2179-6807v28n2p183-203Revista Desenvolvimento Social; v. 28 n. 2 (2022): Trajetórias nas universidades: Experiências da lei de cotas, transformações políticas e epistemológicas; 183-2032179-68071982-8608reponame:Revista Desenvolvimento Social (Online)instname:Universidade Estadual de Montes Claros (UNIMONTES)instacron:UNIMONTESporhttps://www.periodicos.unimontes.br/index.php/rds/article/view/5718/6128https://www.periodicos.unimontes.br/index.php/rds/article/view/5718/6129Copyright (c) 2022 Carla Caetano, Leonardo Brandãohttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessCaetano, CarlaBrandão, Leonardo2023-04-20T23:19:23Zoai:ojs2.periodicos.unimontes.br:article/5718Revistahttps://www.periodicos.unimontes.br/index.php/rds/indexPUBhttps://www.periodicos.unimontes.br/index.php/rds/oairevista.desenvolvimento@unimontes.br2179-68071982-8608opendoar:2023-04-20T23:19:23Revista Desenvolvimento Social (Online) - Universidade Estadual de Montes Claros (UNIMONTES)false
dc.title.none.fl_str_mv HOW MUCH DOES IT COST TO BE HAPPY? ON IMPERATIVE MECHANISMS AND PROGRAMS OF CONSUMPTION OF BEING IN NEOLIBERAL SOCIETY: How much does it cost to be happy? On imperative mechanisms and programs of consumption of being in neoliberal society
¿CUÁNTO CUESTA SER FELIZ? SOBRE LOS MECANISMOS Y PROGRAMAS DE CONSUMO IMPERATIVOS DEL SER EN LA SOCIEDAD NEOLIBERAL: How much does it cost to be happy? On imperative mechanisms and programs of consumption of being in neoliberal society
Quanto custa ser feliz? Sobre mecanismos e programas imperativos de consumo do ser na sociedade neoliberal: How much does it cost to be happy? On imperative mechanisms and programs of consumption of being in neoliberal society
title HOW MUCH DOES IT COST TO BE HAPPY? ON IMPERATIVE MECHANISMS AND PROGRAMS OF CONSUMPTION OF BEING IN NEOLIBERAL SOCIETY: How much does it cost to be happy? On imperative mechanisms and programs of consumption of being in neoliberal society
spellingShingle HOW MUCH DOES IT COST TO BE HAPPY? ON IMPERATIVE MECHANISMS AND PROGRAMS OF CONSUMPTION OF BEING IN NEOLIBERAL SOCIETY: How much does it cost to be happy? On imperative mechanisms and programs of consumption of being in neoliberal society
Caetano, Carla
Discurso
Felicidade
Psicologia Positiva
Neoliberalismo
Subjetividade
title_short HOW MUCH DOES IT COST TO BE HAPPY? ON IMPERATIVE MECHANISMS AND PROGRAMS OF CONSUMPTION OF BEING IN NEOLIBERAL SOCIETY: How much does it cost to be happy? On imperative mechanisms and programs of consumption of being in neoliberal society
title_full HOW MUCH DOES IT COST TO BE HAPPY? ON IMPERATIVE MECHANISMS AND PROGRAMS OF CONSUMPTION OF BEING IN NEOLIBERAL SOCIETY: How much does it cost to be happy? On imperative mechanisms and programs of consumption of being in neoliberal society
title_fullStr HOW MUCH DOES IT COST TO BE HAPPY? ON IMPERATIVE MECHANISMS AND PROGRAMS OF CONSUMPTION OF BEING IN NEOLIBERAL SOCIETY: How much does it cost to be happy? On imperative mechanisms and programs of consumption of being in neoliberal society
title_full_unstemmed HOW MUCH DOES IT COST TO BE HAPPY? ON IMPERATIVE MECHANISMS AND PROGRAMS OF CONSUMPTION OF BEING IN NEOLIBERAL SOCIETY: How much does it cost to be happy? On imperative mechanisms and programs of consumption of being in neoliberal society
title_sort HOW MUCH DOES IT COST TO BE HAPPY? ON IMPERATIVE MECHANISMS AND PROGRAMS OF CONSUMPTION OF BEING IN NEOLIBERAL SOCIETY: How much does it cost to be happy? On imperative mechanisms and programs of consumption of being in neoliberal society
author Caetano, Carla
author_facet Caetano, Carla
Brandão, Leonardo
author_role author
author2 Brandão, Leonardo
author2_role author
dc.contributor.author.fl_str_mv Caetano, Carla
Brandão, Leonardo
dc.subject.por.fl_str_mv Discurso
Felicidade
Psicologia Positiva
Neoliberalismo
Subjetividade
topic Discurso
Felicidade
Psicologia Positiva
Neoliberalismo
Subjetividade
description  In this article we review and analyze the book “Authentic Happiness – Use Positive Psychology to Reach Your Full Potential” by Martin E. P. Seligman. The intention of the analysis is to problematize the hegemonic discourse of positive psychology that is currently dominant. As a method, we use Michael Foucault's discourse analysis, in the search to find out what emerges as dominant in relation to the problem in question. We realize that the discourse on happiness is constructed in a punctual, pragmatic and inductive manner. It always starts from a place of the individual subject, from individual experiences, to build a pattern of being, which aims to individualize behaviors according to the results demonstrated by the author and his psychological theory. From our analysis, we understand that the psychology founded in favor of this discourse of positivity works within a utilitarian ethics, and sometimes acts as a reproducer of hegemonic patterns of neoliberal society. Keywords: Speech; Happiness; Positive Psychology; Neoliberalism; Subjectivity.  
publishDate 2022
dc.date.none.fl_str_mv 2022-12-20
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.periodicos.unimontes.br/index.php/rds/article/view/5718
10.46551/issn2179-6807v28n2p183-203
url https://www.periodicos.unimontes.br/index.php/rds/article/view/5718
identifier_str_mv 10.46551/issn2179-6807v28n2p183-203
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.periodicos.unimontes.br/index.php/rds/article/view/5718/6128
https://www.periodicos.unimontes.br/index.php/rds/article/view/5718/6129
dc.rights.driver.fl_str_mv Copyright (c) 2022 Carla Caetano, Leonardo Brandão
https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Carla Caetano, Leonardo Brandão
https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
dc.publisher.none.fl_str_mv Editora Unimontes
publisher.none.fl_str_mv Editora Unimontes
dc.source.none.fl_str_mv Revista Desenvolvimento Social; v. 28 n. 2 (2022): Trajetórias nas universidades: Experiências da lei de cotas, transformações políticas e epistemológicas; 183-203
2179-6807
1982-8608
reponame:Revista Desenvolvimento Social (Online)
instname:Universidade Estadual de Montes Claros (UNIMONTES)
instacron:UNIMONTES
instname_str Universidade Estadual de Montes Claros (UNIMONTES)
instacron_str UNIMONTES
institution UNIMONTES
reponame_str Revista Desenvolvimento Social (Online)
collection Revista Desenvolvimento Social (Online)
repository.name.fl_str_mv Revista Desenvolvimento Social (Online) - Universidade Estadual de Montes Claros (UNIMONTES)
repository.mail.fl_str_mv revista.desenvolvimento@unimontes.br
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