Green Plastics: Analysis of a Firm’s Sustainability Orientation for Innovation

Detalhes bibliográficos
Autor(a) principal: Garcez, Marcos Paixao
Data de Publicação: 2016
Outros Autores: Hourneaux Junior, Flavio, Farah, Daniel
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Gestão Ambiental e Sustentabilidade - GeAS
Texto Completo: https://periodicos.uninove.br/geas/article/view/10010
Resumo: This study aims to evaluate the orientation towards sustainability for a company’s innovation project, grounded in three aspects: the importance of the triple bottom line dimensions; the stakeholders’ engagement; and the nature of competencies necessary to this innovation. In order to do achieve our objective, we have gathered data from a case study of the green plastic project in Braskem, the biggest chemical company in Brazil and in America, and one of the biggest biopolymer producers worldwide. Thus, the study addresses the following propositions: P1: Sustainability-oriented innovation must have also environmental and social criteria, besides economic criteria; P2: Sustainability-oriented innovation has multiple stakeholders-related criteria selection, besides own company shareholders; and P3: Sustainability-oriented innovation projects demand major presence of competencies if compared to traditional ones. The main results show the prevalence of environmental indicators over others, the very importance of the value chain and knowledge as a basis for sustainability-oriented innovation. 
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spelling Green Plastics: Analysis of a Firm’s Sustainability Orientation for InnovationPlásticos Verdes: Análisis de la Orientación de Sostenibilidad de una Empresa para la InnovaciónGreen Plastics: Analysis of a Firm’s Sustainability Orientation for InnovationSustainabilityInnovationGreen Plastic.SostenibilidadInnovaciónPlásticos verdes.SustentabilidadeInovaçãoPlásticos verdes.This study aims to evaluate the orientation towards sustainability for a company’s innovation project, grounded in three aspects: the importance of the triple bottom line dimensions; the stakeholders’ engagement; and the nature of competencies necessary to this innovation. In order to do achieve our objective, we have gathered data from a case study of the green plastic project in Braskem, the biggest chemical company in Brazil and in America, and one of the biggest biopolymer producers worldwide. Thus, the study addresses the following propositions: P1: Sustainability-oriented innovation must have also environmental and social criteria, besides economic criteria; P2: Sustainability-oriented innovation has multiple stakeholders-related criteria selection, besides own company shareholders; and P3: Sustainability-oriented innovation projects demand major presence of competencies if compared to traditional ones. The main results show the prevalence of environmental indicators over others, the very importance of the value chain and knowledge as a basis for sustainability-oriented innovation. El objetivo de este estudio es evaluar la orientación de la sostenibilidad de un proyecto de innovación, basada en tres aspectos: la importancia de las dimensiones del triple bottom line; los factores involucrados; y la naturaleza de las competencias requeridas para esta innovación. El estudio analiza el caso del proyecto plástico verde de Braskem, la más grande empresa química de Brasil y América y una de las más grandes productoras de biopolímeros. Así, se definen las siguientes proposiciones: P1: la innovación orientada a la sostenibilidad debe cumplir con criterios ambientales y sociales, además de los económicos; P2: la innovación orientada a la sostenibilidad debe cumplir los requisitos de diversos stakeholders, además de los accionistas; y P3: la innovación orientada a la sostenibilidad requiere mayor presencia de competencias en comparación con los proyectos tradicionales. Los principales resultados indican la prevalencia de indicadores ambientales, y la importancia de la cadena de valor y el conocimiento, como bases para la innovación orientada a la sostenibilidad.O objetivo do estudo é avaliar a orientação para a sustentabilidade de um projeto de inovação, fundamentando-se em três aspectos: a importância das dimensões do triple bottom line; os stakeholders envolvidos; e a natureza das competências necessárias para essa inovação. Analisa-se o caso do projeto do plástico verde da Braskem, a maior empresa química do Brasil e da América, e uma das maiores produtoras mundiais de biopolímeros. Assim, definem-se as seguintes proposições: P1: A inovação orientada para a sustentabilidade deve atender critérios ambientais e sociais, além do econômico; P2: A inovação orientada para a sustentabilidade deve atender a critérios multistakeholders, além dos acionistas; e P3: A inovação orientada para a sustentabilidade demanda maior presença de competências se comparado a projetos tradicionais. Os principais resultados apontam a predominância dos indicadores ambientais, a importância da cadeia de valor, e o conhecimento como base para a inovação orientada à sustentabilidade.Universidade Nove de Julho - UNINOVE2016-12-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/geas/article/view/1001010.5585/geas.v5i3.661Revista de Gestão Ambiental e Sustentabilidade; v. 5 n. 3 (2016): Setembro - Dezembro; 21-352316-9834reponame:Revista de Gestão Ambiental e Sustentabilidade - GeASinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEporhttps://periodicos.uninove.br/geas/article/view/10010/4703Copyright (c) 2018 Revista de Gestão Ambiental e Sustentabilidadeinfo:eu-repo/semantics/openAccessGarcez, Marcos PaixaoHourneaux Junior, FlavioFarah, Daniel2018-12-05T03:49:11Zoai:ojs.periodicos.uninove.br:article/10010Revistahttps://periodicos.uninove.br/geasONGhttps://periodicos.uninove.br/geas/oai||journalgeas@gmail.com2316-98342316-9834opendoar:2018-12-05T03:49:11Revista de Gestão Ambiental e Sustentabilidade - GeAS - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Green Plastics: Analysis of a Firm’s Sustainability Orientation for Innovation
Plásticos Verdes: Análisis de la Orientación de Sostenibilidad de una Empresa para la Innovación
Green Plastics: Analysis of a Firm’s Sustainability Orientation for Innovation
title Green Plastics: Analysis of a Firm’s Sustainability Orientation for Innovation
spellingShingle Green Plastics: Analysis of a Firm’s Sustainability Orientation for Innovation
Garcez, Marcos Paixao
Sustainability
Innovation
Green Plastic.
Sostenibilidad
Innovación
Plásticos verdes.
Sustentabilidade
Inovação
Plásticos verdes.
title_short Green Plastics: Analysis of a Firm’s Sustainability Orientation for Innovation
title_full Green Plastics: Analysis of a Firm’s Sustainability Orientation for Innovation
title_fullStr Green Plastics: Analysis of a Firm’s Sustainability Orientation for Innovation
title_full_unstemmed Green Plastics: Analysis of a Firm’s Sustainability Orientation for Innovation
title_sort Green Plastics: Analysis of a Firm’s Sustainability Orientation for Innovation
author Garcez, Marcos Paixao
author_facet Garcez, Marcos Paixao
Hourneaux Junior, Flavio
Farah, Daniel
author_role author
author2 Hourneaux Junior, Flavio
Farah, Daniel
author2_role author
author
dc.contributor.author.fl_str_mv Garcez, Marcos Paixao
Hourneaux Junior, Flavio
Farah, Daniel
dc.subject.por.fl_str_mv Sustainability
Innovation
Green Plastic.
Sostenibilidad
Innovación
Plásticos verdes.
Sustentabilidade
Inovação
Plásticos verdes.
topic Sustainability
Innovation
Green Plastic.
Sostenibilidad
Innovación
Plásticos verdes.
Sustentabilidade
Inovação
Plásticos verdes.
description This study aims to evaluate the orientation towards sustainability for a company’s innovation project, grounded in three aspects: the importance of the triple bottom line dimensions; the stakeholders’ engagement; and the nature of competencies necessary to this innovation. In order to do achieve our objective, we have gathered data from a case study of the green plastic project in Braskem, the biggest chemical company in Brazil and in America, and one of the biggest biopolymer producers worldwide. Thus, the study addresses the following propositions: P1: Sustainability-oriented innovation must have also environmental and social criteria, besides economic criteria; P2: Sustainability-oriented innovation has multiple stakeholders-related criteria selection, besides own company shareholders; and P3: Sustainability-oriented innovation projects demand major presence of competencies if compared to traditional ones. The main results show the prevalence of environmental indicators over others, the very importance of the value chain and knowledge as a basis for sustainability-oriented innovation. 
publishDate 2016
dc.date.none.fl_str_mv 2016-12-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/geas/article/view/10010
10.5585/geas.v5i3.661
url https://periodicos.uninove.br/geas/article/view/10010
identifier_str_mv 10.5585/geas.v5i3.661
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/geas/article/view/10010/4703
dc.rights.driver.fl_str_mv Copyright (c) 2018 Revista de Gestão Ambiental e Sustentabilidade
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Revista de Gestão Ambiental e Sustentabilidade
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv Revista de Gestão Ambiental e Sustentabilidade; v. 5 n. 3 (2016): Setembro - Dezembro; 21-35
2316-9834
reponame:Revista de Gestão Ambiental e Sustentabilidade - GeAS
instname:Universidade Nove de Julho (UNINOVE)
instacron:UNINOVE
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str UNINOVE
institution UNINOVE
reponame_str Revista de Gestão Ambiental e Sustentabilidade - GeAS
collection Revista de Gestão Ambiental e Sustentabilidade - GeAS
repository.name.fl_str_mv Revista de Gestão Ambiental e Sustentabilidade - GeAS - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv ||journalgeas@gmail.com
_version_ 1800217234040160256

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