Innovation and Project Management: the "Ends" justify the "Media"

• Autor(a) principal: da Silva, Edson Coutinho
• Data de Publicação: 2013
• Outros Autores: Gil, Antonio Carlos
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Gestão e Projetos (GeP)
• Texto Completo: https://periodicos.uninove.br/gep/article/view/9571
• topic: Innovation; Project; Project Management; Inovação; Projeto; Gestão de Projetos.

Globalization, the growth of media, and the progress of information technology have contributed to a gradual acceleration of the dynamic processes of transition. This phenomenon has attracted organizations in the search and replacement of their management tools, in order to enhance activities and processes to guarantee their product and/or innovative services. Though globalization makes markets more competitive, the “modern client” now has more options and is more demanding. Organizations need to adapt to this new scenario in order to offer more products and/or services with higher quality at more competitive prices. Among the measures that can be taken to achieve this objective, there are planned and professional practices of project management available. And, to support managers in this practice, a business area is growing: Project Management, from the methodology of the Project Management Institute (PMI). Due to merging, acquisitions, and diversification of business organizations in today’s globalized world, project management can be an option for organizations to overcome their challenges and obstacles related to innovation, and, at the same time, achieve their objectives, desired results, and growth. This theoretical paper proposes to discuss the innovation and project management in modern organizations, where the first are the “ends” and the second the “means”.