A informação contábil no setor público: uma abordagem sob a ótica das teorias da comunicação e da semiótica

• Autor(a) principal: Messias, Diego
• Data de Publicação: 2017
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações do UNIOESTE
• Texto Completo: http://tede.unioeste.br/handle/tede/3105
• topic: Informação contábil; Usuários internos; Teoria da Comunicação; Semiótica; Accounting information; Internal users; Communication theory; Semiotics; ADMINISTRACAO PUBLICA::CONTABILIDADE E FINANCAS PUBLICAS

Accounting can be understood as a process of communication between the accounting professional and the end user of the information. The effectiveness of this communication process has been the subject of studies in the accounting area and several issues remain open. Guided by the Bedford and Baladouni Theory of Communication (1962) and Morris Semiotics (1976), this study adds to this discussion an empirical perspective, which enables the identification and detailed analysis of noises in accounting communication, specifically in the organizational context of Public sector. This study sought to understand the process of accounting communication at the Federal University of Latin American Integration (Unila), in order to capture the qualities of the accounting information produced there, and the noises that affect it. For this, a two-step investigation was conducted, guided by Creswell's sequential explanatory project (2007). The first stage consisted of a survey of with the 63 federal universities in Brazil, where it aimed to capture the perception of accountants and managers about the qualities present in the accounting information produced for management purposes. From the quantitative approach, it was identified that, in the perception of the respondents of both groups, the accounting information is permeated with positive attributes, such as the use of simplified language, adequacy to the users' needs, reliability and relevance to the making process of decision-making. On the other hand, the managers indicated that they did not have the necessary knowledge necessary to the user of the accounting information, a factor that impairs the accounting comprehension, and, also, does not frequently use frequently the management reports. Based on the results of the national survey and the precepts of the Theories of Communication and Semiotics, the qualitative case study was carried out at Unila, where the accounting communication process of the institution was mapped. From this mapping, the main results that stand out are: the observation of the economic events occurs indirectly by the accountants; The data received by the accounting sector are submitted to a validation process; The flows of procedures are not institutionally formalized institutionally, but adopted in a conventional way; The production of managerial reports is oriented to the needs and particularities of the demanding internal users who make the demands; The accounting information contained in the reports are perceived by the managers as understandable and reliable; The usefulness or relevance of the accounting information is partially compromised, in view of considering problems in the management of the institution. The deficiency identified in the relevance of the reports constitutes a possible motivation for the low demand for information to the accounting sector, since the managers see uncertainties in their use. The empirical approach of Brazilian federal universities, and of Unila in particular, strengthens the discussion about the communication between accountants and users and the qualitative characteristics of the accounting information, by instigating the accomplishment of similar investigations, aimed at optimizing the effectiveness of Accounting.