THE BRANDS OF THE EXPOSURE IN THE BROADCASTING OF FOOTBALL MATCHES: GAUCHO CHAMPIONSHIP CASE OF 2008

Detalhes bibliográficos
Autor(a) principal: Ghisleni, Taís Steffenello
Data de Publicação: 2009
Outros Autores: Lopes, Lauren, Hollerbach, Cristina Munaski Jobim
Tipo de documento: Artigo
Idioma: por
Título da fonte: Caderno de Educação Física e Esporte
Texto Completo: https://e-revista.unioeste.br/index.php/cadernoedfisica/article/view/2265
Resumo: Of the various subjects exposed in the media today, the sport is one that gets highlighted. Among the ways, football is out, attracting large investments, and giving its advertisers a large exposure. This work is a case study, which were analyzed in two games of the Campeonato Gaucho in 2008 to make it possible to understand the use of brand advertisers in games of football. The analysis was based on the televising of games by RBSTV of Rio Grande do Sul All brands were listed in the transmission from the pre-game, the plates in the field, the players' shirts, commercial breaks and other forms. The exposure time of each brand was timed, allowing an assessment of the quality of the exposure of these brands.
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spelling THE BRANDS OF THE EXPOSURE IN THE BROADCASTING OF FOOTBALL MATCHES: GAUCHO CHAMPIONSHIP CASE OF 2008A EXPOSIÇÃO DAS MARCAS NA TRANSMISSÃO TELEVISIVA DE JOGOS DE FUTEBOL: UM ESTUDO DE CASO DO CAMPEONATO GAÚCHO DE 2008EsporteFutebolCampeonato GaúchoMarcasEstratégiaOf the various subjects exposed in the media today, the sport is one that gets highlighted. Among the ways, football is out, attracting large investments, and giving its advertisers a large exposure. This work is a case study, which were analyzed in two games of the Campeonato Gaucho in 2008 to make it possible to understand the use of brand advertisers in games of football. The analysis was based on the televising of games by RBSTV of Rio Grande do Sul All brands were listed in the transmission from the pre-game, the plates in the field, the players' shirts, commercial breaks and other forms. The exposure time of each brand was timed, allowing an assessment of the quality of the exposure of these brands.Dos vários assuntos expostos na mídia, hoje em dia, o esporte é um dos que ganha destaque. Dentre as várias modalidades, o futebol se sobressai, atraindo grandes investimentos, e proporcionando aos seus anunciantes uma grande exposição. Este trabalho é um estudo de caso, no qual foram analisados dois jogos do Campeonato Gaúcho de 2008 para que fosse possível compreender o uso de marcas anunciantes em jogos de futebol. A análise foi baseada na transmissão televisiva dos jogos pela RBSTV do Rio Grande do Sul. Foram listadas todas as marcas presentes na transmissão desde o pré-jogo, as placas no campo, camisetas dos jogadores, intervalos comerciais e outras formas. O tempo de exposição de cada marca foi cronometrado, possibilitando uma avaliação da qualidade da exposição das referidas marcas.Universidade Estadual do Oeste do Paraná2009-12-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresapplication/pdfhttps://e-revista.unioeste.br/index.php/cadernoedfisica/article/view/2265Caderno de Educação Física e Esporte; V. 8, N. 14, 2009 | Caderno de Educação Física; 47-682318-50902318-5104reponame:Caderno de Educação Física e Esporteinstname:Universidade Estadual do Oeste do Paraná (UNIOESTE)instacron:UNIOESTEporhttps://e-revista.unioeste.br/index.php/cadernoedfisica/article/view/2265/2059Ghisleni, Taís SteffenelloLopes, LaurenHollerbach, Cristina Munaski Jobiminfo:eu-repo/semantics/openAccess2010-02-16T22:45:36Zoai:ojs.e-revista.unioeste.br:article/2265Revistahttps://e-revista.unioeste.br/index.php/cadernoedfisica/indexPUBhttps://seer.ufrgs.br/index.php/intexto/oairevista.cefe@unioeste.br || projeto.saber@unioeste.br2318-50902318-5090opendoar:2010-02-16T22:45:36Caderno de Educação Física e Esporte - Universidade Estadual do Oeste do Paraná (UNIOESTE)false
dc.title.none.fl_str_mv THE BRANDS OF THE EXPOSURE IN THE BROADCASTING OF FOOTBALL MATCHES: GAUCHO CHAMPIONSHIP CASE OF 2008
A EXPOSIÇÃO DAS MARCAS NA TRANSMISSÃO TELEVISIVA DE JOGOS DE FUTEBOL: UM ESTUDO DE CASO DO CAMPEONATO GAÚCHO DE 2008
title THE BRANDS OF THE EXPOSURE IN THE BROADCASTING OF FOOTBALL MATCHES: GAUCHO CHAMPIONSHIP CASE OF 2008
spellingShingle THE BRANDS OF THE EXPOSURE IN THE BROADCASTING OF FOOTBALL MATCHES: GAUCHO CHAMPIONSHIP CASE OF 2008
Ghisleni, Taís Steffenello
Esporte
Futebol
Campeonato Gaúcho
Marcas
Estratégia
title_short THE BRANDS OF THE EXPOSURE IN THE BROADCASTING OF FOOTBALL MATCHES: GAUCHO CHAMPIONSHIP CASE OF 2008
title_full THE BRANDS OF THE EXPOSURE IN THE BROADCASTING OF FOOTBALL MATCHES: GAUCHO CHAMPIONSHIP CASE OF 2008
title_fullStr THE BRANDS OF THE EXPOSURE IN THE BROADCASTING OF FOOTBALL MATCHES: GAUCHO CHAMPIONSHIP CASE OF 2008
title_full_unstemmed THE BRANDS OF THE EXPOSURE IN THE BROADCASTING OF FOOTBALL MATCHES: GAUCHO CHAMPIONSHIP CASE OF 2008
title_sort THE BRANDS OF THE EXPOSURE IN THE BROADCASTING OF FOOTBALL MATCHES: GAUCHO CHAMPIONSHIP CASE OF 2008
author Ghisleni, Taís Steffenello
author_facet Ghisleni, Taís Steffenello
Lopes, Lauren
Hollerbach, Cristina Munaski Jobim
author_role author
author2 Lopes, Lauren
Hollerbach, Cristina Munaski Jobim
author2_role author
author
dc.contributor.author.fl_str_mv Ghisleni, Taís Steffenello
Lopes, Lauren
Hollerbach, Cristina Munaski Jobim
dc.subject.por.fl_str_mv Esporte
Futebol
Campeonato Gaúcho
Marcas
Estratégia
topic Esporte
Futebol
Campeonato Gaúcho
Marcas
Estratégia
description Of the various subjects exposed in the media today, the sport is one that gets highlighted. Among the ways, football is out, attracting large investments, and giving its advertisers a large exposure. This work is a case study, which were analyzed in two games of the Campeonato Gaucho in 2008 to make it possible to understand the use of brand advertisers in games of football. The analysis was based on the televising of games by RBSTV of Rio Grande do Sul All brands were listed in the transmission from the pre-game, the plates in the field, the players' shirts, commercial breaks and other forms. The exposure time of each brand was timed, allowing an assessment of the quality of the exposure of these brands.
publishDate 2009
dc.date.none.fl_str_mv 2009-12-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://e-revista.unioeste.br/index.php/cadernoedfisica/article/view/2265
url https://e-revista.unioeste.br/index.php/cadernoedfisica/article/view/2265
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://e-revista.unioeste.br/index.php/cadernoedfisica/article/view/2265/2059
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual do Oeste do Paraná
publisher.none.fl_str_mv Universidade Estadual do Oeste do Paraná
dc.source.none.fl_str_mv Caderno de Educação Física e Esporte; V. 8, N. 14, 2009 | Caderno de Educação Física; 47-68
2318-5090
2318-5104
reponame:Caderno de Educação Física e Esporte
instname:Universidade Estadual do Oeste do Paraná (UNIOESTE)
instacron:UNIOESTE
instname_str Universidade Estadual do Oeste do Paraná (UNIOESTE)
instacron_str UNIOESTE
institution UNIOESTE
reponame_str Caderno de Educação Física e Esporte
collection Caderno de Educação Física e Esporte
repository.name.fl_str_mv Caderno de Educação Física e Esporte - Universidade Estadual do Oeste do Paraná (UNIOESTE)
repository.mail.fl_str_mv revista.cefe@unioeste.br || projeto.saber@unioeste.br
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