The use of transmedia by Brazilian publishers

Detalhes bibliográficos
Autor(a) principal: Figueiredo, Camila Augusta Pires de
Data de Publicação: 2018
Tipo de documento: Artigo
Idioma: por
Título da fonte: Signo (Santa Cruz do Sul. Online)
Texto Completo: https://online.unisc.br/seer/index.php/signo/article/view/10550
Resumo: In this paper we examine some cases in which transmedia was used by Brazilian publishing houses as a tool for creation of supplementary media to their books. Besides the characteristics of the transmedia phenomenon, related to the new modes of writing and reading, and of production and consumption of media in contemporary times, we are interested in analyzing the goals of the transmedia projects developed by Brazilian publishing houses, as well as the media and strategies employed by them. From the observation of the examples collected, we aim to establish a pattern of the literary genres chosen, the target audience, the media used and the goals aspired.
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spelling The use of transmedia by Brazilian publishersO uso da transmídia por editoras brasileirasTransmedia. Publishing. Publishing house.Transmídia. Edição. Editora.In this paper we examine some cases in which transmedia was used by Brazilian publishing houses as a tool for creation of supplementary media to their books. Besides the characteristics of the transmedia phenomenon, related to the new modes of writing and reading, and of production and consumption of media in contemporary times, we are interested in analyzing the goals of the transmedia projects developed by Brazilian publishing houses, as well as the media and strategies employed by them. From the observation of the examples collected, we aim to establish a pattern of the literary genres chosen, the target audience, the media used and the goals aspired.Neste artigo, examinaremos alguns casos em que a transmídia foi utilizada por editoras brasileiras como ferramenta de criação de mídias suplementares aos seus livros. Além do próprio caráter do fenômeno transmídia, que se relaciona aos novos modos de escrita e leitura, e de produção e consumo de mídias na atualidade, interessa-nos analisar o propósito dos projetos transmídia elaborados pelas casas editoriais brasileiras, bem como as mídias e estratégias empregadas por elas. A partir da observação dos exemplos coletados, buscaremos traçar um perfil dos gêneros literários escolhidos, do público-alvo, das mídias empregadas e dos objetivos almejados.Edunisc2018-01-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresapplication/pdfhttps://online.unisc.br/seer/index.php/signo/article/view/1055010.17058/signo.v43i76.10550Signo; v. 43 n. 76 (2018); 17-231982-2014reponame:Signo (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://online.unisc.br/seer/index.php/signo/article/view/10550/pdfCopyright (c) 2018 Signoinfo:eu-repo/semantics/openAccessFigueiredo, Camila Augusta Pires de2018-07-24T18:13:03Zoai:ojs.online.unisc.br:article/10550Revistahttp://online.unisc.br/seer/index.php/signohttp://online.unisc.br/seer/index.php/signo/oairgabriel@unisc.br||revistasigno.unisc@gmail.com1982-20140101-1812opendoar:2018-07-24T18:13:03Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false
dc.title.none.fl_str_mv The use of transmedia by Brazilian publishers
O uso da transmídia por editoras brasileiras
title The use of transmedia by Brazilian publishers
spellingShingle The use of transmedia by Brazilian publishers
Figueiredo, Camila Augusta Pires de
Transmedia. Publishing. Publishing house.
Transmídia. Edição. Editora.
title_short The use of transmedia by Brazilian publishers
title_full The use of transmedia by Brazilian publishers
title_fullStr The use of transmedia by Brazilian publishers
title_full_unstemmed The use of transmedia by Brazilian publishers
title_sort The use of transmedia by Brazilian publishers
author Figueiredo, Camila Augusta Pires de
author_facet Figueiredo, Camila Augusta Pires de
author_role author
dc.contributor.author.fl_str_mv Figueiredo, Camila Augusta Pires de
dc.subject.por.fl_str_mv Transmedia. Publishing. Publishing house.
Transmídia. Edição. Editora.
topic Transmedia. Publishing. Publishing house.
Transmídia. Edição. Editora.
description In this paper we examine some cases in which transmedia was used by Brazilian publishing houses as a tool for creation of supplementary media to their books. Besides the characteristics of the transmedia phenomenon, related to the new modes of writing and reading, and of production and consumption of media in contemporary times, we are interested in analyzing the goals of the transmedia projects developed by Brazilian publishing houses, as well as the media and strategies employed by them. From the observation of the examples collected, we aim to establish a pattern of the literary genres chosen, the target audience, the media used and the goals aspired.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://online.unisc.br/seer/index.php/signo/article/view/10550
10.17058/signo.v43i76.10550
url https://online.unisc.br/seer/index.php/signo/article/view/10550
identifier_str_mv 10.17058/signo.v43i76.10550
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://online.unisc.br/seer/index.php/signo/article/view/10550/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2018 Signo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Signo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Edunisc
publisher.none.fl_str_mv Edunisc
dc.source.none.fl_str_mv Signo; v. 43 n. 76 (2018); 17-23
1982-2014
reponame:Signo (Santa Cruz do Sul. Online)
instname:Universidade de Santa Cruz do Sul (UNISC)
instacron:UNISC
instname_str Universidade de Santa Cruz do Sul (UNISC)
instacron_str UNISC
institution UNISC
reponame_str Signo (Santa Cruz do Sul. Online)
collection Signo (Santa Cruz do Sul. Online)
repository.name.fl_str_mv Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)
repository.mail.fl_str_mv rgabriel@unisc.br||revistasigno.unisc@gmail.com
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