Denialism and scientism in cartoons: frames in competition and situated metaphors
Autor(a) principal: | |
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Data de Publicação: | 2023 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Signo (Santa Cruz do Sul. Online) |
Texto Completo: | https://online.unisc.br/seer/index.php/signo/article/view/17967 |
Resumo: | In this qualitative work, the objective is to analyze, in an inductive and interpretivist way, three cartoons that materialize (counter)discourses that address the role of (anti)science in human thought and actions, in order to describe the structure and analyze the functioning of metaphors and frames in online discourse. For this purpose, Frame Semantics (LAKOFF, 2006; FILLMORE, 2006), the Conceptual Metaphor Theory (LAKOFF; JOHNSON, 2002), the monomodal pictorial and multimodal metaphor approach (FORCEVILLE, 2008, 2006) and the concepts of situated metaphor and metaphorical niche (VEREZA, 2013, 2010, 2007) are adopted as a theoretical framework. The cartoons were collected by the Google Images search tool in August 2022 from the search for the expression “charge negacionismo”. The results of the analysis indicate the possibility of applying the concepts of situated metaphor and metaphorical niche to the analysis of the multimodal text, relating it to the notions of pictorial metaphor and multimodal metaphor. It was also possible to reveal the functioning of competing frames and metaphors at various interrelated offline and online levels of meaning construction and, in this way, demonstrate the discursive-argumentative role of deliberate metaphorical mappings triggered by the cartoons. It is considered that the joint adoption of Frame Semantics analysis units and metaphor studies evidences adequate and relevant analytical-descriptive capacity for investigations about the use and functioning of metaphor in discursive-argumentative processing, which can contribute to the metaphor studies framed in the so-called second phase of the cognitive-discursive turn. |
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Denialism and scientism in cartoons: frames in competition and situated metaphorsNegacionismo e cientificismo em charges: frames em competição e metáforas situadasNegacionismoCientificismoChargeMetáfora situadaFrames em competiçãoDenialismScientismCartoonSituated metaphorsFrames in competition In this qualitative work, the objective is to analyze, in an inductive and interpretivist way, three cartoons that materialize (counter)discourses that address the role of (anti)science in human thought and actions, in order to describe the structure and analyze the functioning of metaphors and frames in online discourse. For this purpose, Frame Semantics (LAKOFF, 2006; FILLMORE, 2006), the Conceptual Metaphor Theory (LAKOFF; JOHNSON, 2002), the monomodal pictorial and multimodal metaphor approach (FORCEVILLE, 2008, 2006) and the concepts of situated metaphor and metaphorical niche (VEREZA, 2013, 2010, 2007) are adopted as a theoretical framework. The cartoons were collected by the Google Images search tool in August 2022 from the search for the expression “charge negacionismo”. The results of the analysis indicate the possibility of applying the concepts of situated metaphor and metaphorical niche to the analysis of the multimodal text, relating it to the notions of pictorial metaphor and multimodal metaphor. It was also possible to reveal the functioning of competing frames and metaphors at various interrelated offline and online levels of meaning construction and, in this way, demonstrate the discursive-argumentative role of deliberate metaphorical mappings triggered by the cartoons. It is considered that the joint adoption of Frame Semantics analysis units and metaphor studies evidences adequate and relevant analytical-descriptive capacity for investigations about the use and functioning of metaphor in discursive-argumentative processing, which can contribute to the metaphor studies framed in the so-called second phase of the cognitive-discursive turn. Neste trabalho qualitativo, objetiva-se analisar, de forma indutiva e interpretativista, três charges que materializam (contra)discursos que abordam o papel da (anti)ciência no pensamento e nas ações humanas, a fim de descrever a estrutura e analisar o funcionamento de metáforas e frames no discurso online. Para tanto, adota-se como referencial teórico a Semântica de Frames (LAKOFF, 2006; FILLMORE, 2006), a Teoria da Metáfora Conceptual (LAKOFF; JOHNSON, 2002), a abordagem da metáfora monomodal pictórica e multimodal (FORCEVILLE, 2008, 2006) e os conceitos de metáfora situada e nicho metafórico (VEREZA, 2013, 2010, 2007). As charges foram coletadas pela ferramenta de busca Google Imagens em agosto de 2022 a partir da busca pela expressão “charge negacionismo”. Os resultados da análise indicam a possibilidade de aplicação dos conceitos de metáfora situada e nicho metafórico à análise do texto multimodal, relacionando-o às noções de metáfora pictórica e metáfora multimodal. Também foi possível revelar o funcionamento de frames em competição e de metáforas em diversos níveis offline e online inter-relacionados da construção de sentidos e, dessa forma, demonstrar o papel discursivo-argumentativo dos mapeamentos metafóricos deliberados acionados a partir das charges. Considera-se que a adoção conjunta de unidades de análise da Semântica de Frames e dos estudos da metáfora evidencia capacidade analítico-descritiva adequada e relevante às investigações acerca do uso e do funcionamento da metáfora no processamento discursivo-argumentativo, o que pode contribuir para os estudos da metáfora enquadrados na chamada segunda fase da virada cognitivo-discursiva.Edunisc2023-02-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://online.unisc.br/seer/index.php/signo/article/view/1796710.17058/signo.v48i91.17967Signo; v. 48 n. 91 (2023): Metáfora na ciência: entre cognição e discurso; 58-681982-2014reponame:Signo (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://online.unisc.br/seer/index.php/signo/article/view/17967/10837Copyright (c) 2023 Signoinfo:eu-repo/semantics/openAccessVelozo, Naira de AlmeidaBernardo, Sandra2023-02-27T17:28:31Zoai:ojs.online.unisc.br:article/17967Revistahttp://online.unisc.br/seer/index.php/signohttp://online.unisc.br/seer/index.php/signo/oairgabriel@unisc.br||revistasigno.unisc@gmail.com1982-20140101-1812opendoar:2023-02-27T17:28:31Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false |
dc.title.none.fl_str_mv |
Denialism and scientism in cartoons: frames in competition and situated metaphors Negacionismo e cientificismo em charges: frames em competição e metáforas situadas |
title |
Denialism and scientism in cartoons: frames in competition and situated metaphors |
spellingShingle |
Denialism and scientism in cartoons: frames in competition and situated metaphors Velozo, Naira de Almeida Negacionismo Cientificismo Charge Metáfora situada Frames em competição Denialism Scientism Cartoon Situated metaphors Frames in competition |
title_short |
Denialism and scientism in cartoons: frames in competition and situated metaphors |
title_full |
Denialism and scientism in cartoons: frames in competition and situated metaphors |
title_fullStr |
Denialism and scientism in cartoons: frames in competition and situated metaphors |
title_full_unstemmed |
Denialism and scientism in cartoons: frames in competition and situated metaphors |
title_sort |
Denialism and scientism in cartoons: frames in competition and situated metaphors |
author |
Velozo, Naira de Almeida |
author_facet |
Velozo, Naira de Almeida Bernardo, Sandra |
author_role |
author |
author2 |
Bernardo, Sandra |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Velozo, Naira de Almeida Bernardo, Sandra |
dc.subject.por.fl_str_mv |
Negacionismo Cientificismo Charge Metáfora situada Frames em competição Denialism Scientism Cartoon Situated metaphors Frames in competition |
topic |
Negacionismo Cientificismo Charge Metáfora situada Frames em competição Denialism Scientism Cartoon Situated metaphors Frames in competition |
description |
In this qualitative work, the objective is to analyze, in an inductive and interpretivist way, three cartoons that materialize (counter)discourses that address the role of (anti)science in human thought and actions, in order to describe the structure and analyze the functioning of metaphors and frames in online discourse. For this purpose, Frame Semantics (LAKOFF, 2006; FILLMORE, 2006), the Conceptual Metaphor Theory (LAKOFF; JOHNSON, 2002), the monomodal pictorial and multimodal metaphor approach (FORCEVILLE, 2008, 2006) and the concepts of situated metaphor and metaphorical niche (VEREZA, 2013, 2010, 2007) are adopted as a theoretical framework. The cartoons were collected by the Google Images search tool in August 2022 from the search for the expression “charge negacionismo”. The results of the analysis indicate the possibility of applying the concepts of situated metaphor and metaphorical niche to the analysis of the multimodal text, relating it to the notions of pictorial metaphor and multimodal metaphor. It was also possible to reveal the functioning of competing frames and metaphors at various interrelated offline and online levels of meaning construction and, in this way, demonstrate the discursive-argumentative role of deliberate metaphorical mappings triggered by the cartoons. It is considered that the joint adoption of Frame Semantics analysis units and metaphor studies evidences adequate and relevant analytical-descriptive capacity for investigations about the use and functioning of metaphor in discursive-argumentative processing, which can contribute to the metaphor studies framed in the so-called second phase of the cognitive-discursive turn. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-02-27 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://online.unisc.br/seer/index.php/signo/article/view/17967 10.17058/signo.v48i91.17967 |
url |
https://online.unisc.br/seer/index.php/signo/article/view/17967 |
identifier_str_mv |
10.17058/signo.v48i91.17967 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://online.unisc.br/seer/index.php/signo/article/view/17967/10837 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Signo info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Signo |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Edunisc |
publisher.none.fl_str_mv |
Edunisc |
dc.source.none.fl_str_mv |
Signo; v. 48 n. 91 (2023): Metáfora na ciência: entre cognição e discurso; 58-68 1982-2014 reponame:Signo (Santa Cruz do Sul. Online) instname:Universidade de Santa Cruz do Sul (UNISC) instacron:UNISC |
instname_str |
Universidade de Santa Cruz do Sul (UNISC) |
instacron_str |
UNISC |
institution |
UNISC |
reponame_str |
Signo (Santa Cruz do Sul. Online) |
collection |
Signo (Santa Cruz do Sul. Online) |
repository.name.fl_str_mv |
Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC) |
repository.mail.fl_str_mv |
rgabriel@unisc.br||revistasigno.unisc@gmail.com |
_version_ |
1800218792771452928 |