Willingness to pay for organic products: study for a municipality in the State of Santa Catarina
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Redes (Santa Cruz do Sul. Online) |
Texto Completo: | https://online.unisc.br/seer/index.php/redes/article/view/17017 |
Resumo: | Understanding the behavior of consumers when offering organic products makes it possible to understand the challenges that may be faced by public policies, the marketing strategies of companies and the opportunities that the market offers for the growth of this production chain. The aim of this research was to investigate the determinants of consumers' willingness to pay a higher price for organic fruits and vegetables in the municipality of São Lourenço do Oeste in the State of Santa Catarina. The method applied is the contingent valuation using binary regression models: LPM, logit and probit. To obtain the variables for the research, questionnaires were applied to consumers. The results indicated that some factors increase the willingness to pay for organic products, such as age and education, while some variables contribute to reducing the willingness to pay for these products, such as lack of information about organic products and high prices or insufficient income. Multisectoral public actions can contribute to improving various aspects of the organic production chain, thus increasing production and consumption. |
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Willingness to pay for organic products: study for a municipality in the State of Santa CatarinaDispuestos a pagar por productos orgánicos: estudio para un municipio del estado de Santa CatarinaDisposição a pagar por produtos orgânicos: estudo para um município catarinenseMétodo de valoración contingenteProductos alternativosProbitLogitContingent valuation methodAlternative productsProbitLogitMétodo de valoração contingenteProdutos alternativosProbitLogitUnderstanding the behavior of consumers when offering organic products makes it possible to understand the challenges that may be faced by public policies, the marketing strategies of companies and the opportunities that the market offers for the growth of this production chain. The aim of this research was to investigate the determinants of consumers' willingness to pay a higher price for organic fruits and vegetables in the municipality of São Lourenço do Oeste in the State of Santa Catarina. The method applied is the contingent valuation using binary regression models: LPM, logit and probit. To obtain the variables for the research, questionnaires were applied to consumers. The results indicated that some factors increase the willingness to pay for organic products, such as age and education, while some variables contribute to reducing the willingness to pay for these products, such as lack of information about organic products and high prices or insufficient income. Multisectoral public actions can contribute to improving various aspects of the organic production chain, thus increasing production and consumption.Entender el comportamiento de los consumidores al ofrecer productos orgánicos permite comprender los desafíos que pueden enfrentar las políticas públicas, las estrategias de marketing de las empresas y las oportunidades que ofrece el mercado para el crecimiento de esta cadena productiva. El objetivo de la investigación fue investigar los determinantes de la disposición de los consumidores a pagar un precio más alto por frutas y verduras orgánicas en el municipio de São Lourenço do Oeste en el estado de Santa Catarina. El método aplicado es el de valoración contingente utilizando los modelos de regresión binaria: MPL, logit y probit. Para obtener las variables para la investigación se aplicaron cuestionarios a los consumidores. Los resultados indicaron que algunos factores aumentan la disposición a pagar por productos orgánicos, como la edad y la educación, mientras que algunas variables contribuyen a reducir la disposición a pagar por estos productos, como la falta de información sobre los productos orgánicos y los altos precios o ingresos insuficientes. Las acciones públicas multisectoriales pueden contribuir a mejorar varios aspectos de la cadena productiva orgánica, aumentando así la producción y el consumo.Compreender o comportamento dos consumidores frente à oferta de produtos orgânicos possibilita conhecer os desafios que podem ser enfrentados por políticas públicas, as estratégias de comercialização pelas empresas e oportunidades que o mercado oferece para o crescimento dessa cadeia produtiva. O objetivo da pesquisa consistiu em investigar os determinantes da disposição dos consumidores a pagar um preço maior por frutas, verduras e legumes orgânicos no município de São Lourenço do Oeste – SC. O Método aplicado é o de valoração contingente utilizando os modelos de regressão binários: MPL, logit e probit. Para obter as variáveis para a pesquisa foram aplicados questionários aos consumidores. Os resultados indicaram que alguns fatores aumentam a disposição a pagar por produtos orgânicos, como a idade e a escolaridade, enquanto algumas variáveis contribuem para reduzir a disposição a pagar por esses produtos, como a falta de informação sobre os orgânicos e os altos preços ou renda insuficiente. Ações públicas multisetoriais podem contribuir para melhorar diversos aspectos da cadeia produtiva dos orgânicos, aumentando assim sua produção e o consumo.Edunisc - Universidade de Santa Cruz do Sul2023-05-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://online.unisc.br/seer/index.php/redes/article/view/1701710.17058/redes.v28i1.17017Redes ; Vol. 28 (2023)Redes; Vol. 28 (2023)Redes; Vol. 28 (2023)Redes; v. 28 (2023)1982-6745reponame:Redes (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporenghttps://online.unisc.br/seer/index.php/redes/article/view/17017/11006https://online.unisc.br/seer/index.php/redes/article/view/17017/11007Copyright (c) 2023 Redesinfo:eu-repo/semantics/openAccessPiacenti, Carlos AlbertoMattei, Tatiane SaleteCattelan, Renata2023-05-03T20:12:10Zoai:ojs.online.unisc.br:article/17017Revistahttp://online.unisc.br/seer/index.php/redeshttp://online.unisc.br/seer/index.php/redes/oairedes_unisc_maff@terra.com.br||etges@unisc.br1982-67451414-7106opendoar:2023-05-03T20:12:10Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false |
dc.title.none.fl_str_mv |
Willingness to pay for organic products: study for a municipality in the State of Santa Catarina Dispuestos a pagar por productos orgánicos: estudio para un municipio del estado de Santa Catarina Disposição a pagar por produtos orgânicos: estudo para um município catarinense |
title |
Willingness to pay for organic products: study for a municipality in the State of Santa Catarina |
spellingShingle |
Willingness to pay for organic products: study for a municipality in the State of Santa Catarina Piacenti, Carlos Alberto Método de valoración contingente Productos alternativos Probit Logit Contingent valuation method Alternative products Probit Logit Método de valoração contingente Produtos alternativos Probit Logit |
title_short |
Willingness to pay for organic products: study for a municipality in the State of Santa Catarina |
title_full |
Willingness to pay for organic products: study for a municipality in the State of Santa Catarina |
title_fullStr |
Willingness to pay for organic products: study for a municipality in the State of Santa Catarina |
title_full_unstemmed |
Willingness to pay for organic products: study for a municipality in the State of Santa Catarina |
title_sort |
Willingness to pay for organic products: study for a municipality in the State of Santa Catarina |
author |
Piacenti, Carlos Alberto |
author_facet |
Piacenti, Carlos Alberto Mattei, Tatiane Salete Cattelan, Renata |
author_role |
author |
author2 |
Mattei, Tatiane Salete Cattelan, Renata |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Piacenti, Carlos Alberto Mattei, Tatiane Salete Cattelan, Renata |
dc.subject.por.fl_str_mv |
Método de valoración contingente Productos alternativos Probit Logit Contingent valuation method Alternative products Probit Logit Método de valoração contingente Produtos alternativos Probit Logit |
topic |
Método de valoración contingente Productos alternativos Probit Logit Contingent valuation method Alternative products Probit Logit Método de valoração contingente Produtos alternativos Probit Logit |
description |
Understanding the behavior of consumers when offering organic products makes it possible to understand the challenges that may be faced by public policies, the marketing strategies of companies and the opportunities that the market offers for the growth of this production chain. The aim of this research was to investigate the determinants of consumers' willingness to pay a higher price for organic fruits and vegetables in the municipality of São Lourenço do Oeste in the State of Santa Catarina. The method applied is the contingent valuation using binary regression models: LPM, logit and probit. To obtain the variables for the research, questionnaires were applied to consumers. The results indicated that some factors increase the willingness to pay for organic products, such as age and education, while some variables contribute to reducing the willingness to pay for these products, such as lack of information about organic products and high prices or insufficient income. Multisectoral public actions can contribute to improving various aspects of the organic production chain, thus increasing production and consumption. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-05-25 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://online.unisc.br/seer/index.php/redes/article/view/17017 10.17058/redes.v28i1.17017 |
url |
https://online.unisc.br/seer/index.php/redes/article/view/17017 |
identifier_str_mv |
10.17058/redes.v28i1.17017 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://online.unisc.br/seer/index.php/redes/article/view/17017/11006 https://online.unisc.br/seer/index.php/redes/article/view/17017/11007 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Redes info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Redes |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Edunisc - Universidade de Santa Cruz do Sul |
publisher.none.fl_str_mv |
Edunisc - Universidade de Santa Cruz do Sul |
dc.source.none.fl_str_mv |
Redes ; Vol. 28 (2023) Redes; Vol. 28 (2023) Redes; Vol. 28 (2023) Redes; v. 28 (2023) 1982-6745 reponame:Redes (Santa Cruz do Sul. Online) instname:Universidade de Santa Cruz do Sul (UNISC) instacron:UNISC |
instname_str |
Universidade de Santa Cruz do Sul (UNISC) |
instacron_str |
UNISC |
institution |
UNISC |
reponame_str |
Redes (Santa Cruz do Sul. Online) |
collection |
Redes (Santa Cruz do Sul. Online) |
repository.name.fl_str_mv |
Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC) |
repository.mail.fl_str_mv |
redes_unisc_maff@terra.com.br||etges@unisc.br |
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1800218774084780032 |