Advertising contemporary and the culture of Materialist Neo-romanticism

Detalhes bibliográficos
Autor(a) principal: Ramos, Roberto
Data de Publicação: 2016
Tipo de documento: Artigo
Idioma: por
Título da fonte: Verso e Reverso (Online)
Texto Completo: https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2016.30.74.04
Resumo: Contemporary advertising is plural. It covers a variety of semiotic resources. This article is the result of a survey conducted in 20 advertising, print and electronic parts. They revealed some evidence, such as the dialogues between Emotional Appeals and Persuasive and also the statement of the culture of Materialist Neo-romanticism.Keywords: Advertising, Culture, Materialist Neoromanticism.
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spelling Advertising contemporary and the culture of Materialist Neo-romanticismA publicidade contemporânea e a Cultura do Neorromantismo MaterialistaContemporary advertising is plural. It covers a variety of semiotic resources. This article is the result of a survey conducted in 20 advertising, print and electronic parts. They revealed some evidence, such as the dialogues between Emotional Appeals and Persuasive and also the statement of the culture of Materialist Neo-romanticism.Keywords: Advertising, Culture, Materialist Neoromanticism.A Publicidade contemporânea é plural. Abrange uma diversidade de recursos semiológicos. O presente artigo é resultado de uma pesquisa, realizada em 20 peças publicitárias, impressas e eletrônicas. Elas revelaram algumas evidências, como os diálogos entre os Apelos Emocionais e Persuasivos e, ainda, a afirmação da Cultura do Neorromantismo Materialista.Palavras-chave: Publicidade, Cultura, Neorromantismo Materialista.Verso e Reverso2016-04-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2016.30.74.0410.4013/ver.2016.30.74.04Verso e Reverso; v. 30 n. 74: maio/agosto - 2016/2; 121-1261806-6925reponame:Verso e Reverso (Online)instname:Universidade do Vale do Rio dos Sinos (UNISINOS)instacron:UNISINOSporhttps://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2016.30.74.04/5396Ramos, Robertoinfo:eu-repo/semantics/openAccess2016-07-15T19:40:22Zoai:ojs2.revistas.unisinos.br:article/10411Revistahttp://revistas.unisinos.br/index.php/versoereversoPRIhttp://revistas.unisinos.br/index.php/versoereverso/oaiperiodicos@unisinos.br||bmarocco@unisinos.br1806-69250103-1414opendoar:2016-07-15T19:40:22Verso e Reverso (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)false
dc.title.none.fl_str_mv Advertising contemporary and the culture of Materialist Neo-romanticism
A publicidade contemporânea e a Cultura do Neorromantismo Materialista
title Advertising contemporary and the culture of Materialist Neo-romanticism
spellingShingle Advertising contemporary and the culture of Materialist Neo-romanticism
Ramos, Roberto
title_short Advertising contemporary and the culture of Materialist Neo-romanticism
title_full Advertising contemporary and the culture of Materialist Neo-romanticism
title_fullStr Advertising contemporary and the culture of Materialist Neo-romanticism
title_full_unstemmed Advertising contemporary and the culture of Materialist Neo-romanticism
title_sort Advertising contemporary and the culture of Materialist Neo-romanticism
author Ramos, Roberto
author_facet Ramos, Roberto
author_role author
dc.contributor.author.fl_str_mv Ramos, Roberto
description Contemporary advertising is plural. It covers a variety of semiotic resources. This article is the result of a survey conducted in 20 advertising, print and electronic parts. They revealed some evidence, such as the dialogues between Emotional Appeals and Persuasive and also the statement of the culture of Materialist Neo-romanticism.Keywords: Advertising, Culture, Materialist Neoromanticism.
publishDate 2016
dc.date.none.fl_str_mv 2016-04-08
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format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2016.30.74.04
10.4013/ver.2016.30.74.04
url https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2016.30.74.04
identifier_str_mv 10.4013/ver.2016.30.74.04
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2016.30.74.04/5396
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dc.publisher.none.fl_str_mv Verso e Reverso
publisher.none.fl_str_mv Verso e Reverso
dc.source.none.fl_str_mv Verso e Reverso; v. 30 n. 74: maio/agosto - 2016/2; 121-126
1806-6925
reponame:Verso e Reverso (Online)
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repository.name.fl_str_mv Verso e Reverso (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)
repository.mail.fl_str_mv periodicos@unisinos.br||bmarocco@unisinos.br
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