Meanings of beauty: A discursive strategy in Dove’s campaign “real beauty”

Detalhes bibliográficos
Autor(a) principal: Dassoler, Tais Rodrigues
Data de Publicação: 2010
Outros Autores: Barbosa, Suelen
Tipo de documento: Artigo
Idioma: por
Título da fonte: Verso e Reverso (Online)
Texto Completo: https://revistas.unisinos.br/index.php/versoereverso/article/view/242
Resumo: This article aims to analyze the discourses of the advertising announcements of Dove’s “real beauty” campaign. For this analysis, we investigate the intertextuality and interdiscursivity found in four announcements of the campaing. The results points to statements made by verbal and imagetic signs that (re)produce meanings of beauty and direct the flow of consumption through their ads.
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spelling Meanings of beauty: A discursive strategy in Dove’s campaign “real beauty”Sentidos da beleza: a estratégia discursiva da marca Dove na campanha “real beleza”This article aims to analyze the discourses of the advertising announcements of Dove’s “real beauty” campaign. For this analysis, we investigate the intertextuality and interdiscursivity found in four announcements of the campaing. The results points to statements made by verbal and imagetic signs that (re)produce meanings of beauty and direct the flow of consumption through their ads.O presente artigo tem como objetivo problematizar a estratégia discursiva da marca “Dove” na campanha “real beleza”. Para isso, foram investigados os diálogos estabelecidos com o público, bem como a intertextualidade e interdiscursividade presente em quatro anúncios da campanha. Os resultados apontam para enunciados compostos por signos verbais e imagéticos que (re) produzem significações/sentidos da beleza e orientam o fluxo de consumo por meio de seus anúncios.Verso e Reverso2010-08-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.unisinos.br/index.php/versoereverso/article/view/24210.4013/242Verso e Reverso; v. 24 n. 56: Ano XXIV - 2010/2; 95-1021806-6925reponame:Verso e Reverso (Online)instname:Universidade do Vale do Rio dos Sinos (UNISINOS)instacron:UNISINOSporhttps://revistas.unisinos.br/index.php/versoereverso/article/view/242/58Dassoler, Tais RodriguesBarbosa, Sueleninfo:eu-repo/semantics/openAccess2012-04-19T19:12:52Zoai:ojs2.revistas.unisinos.br:article/242Revistahttp://revistas.unisinos.br/index.php/versoereversoPRIhttp://revistas.unisinos.br/index.php/versoereverso/oaiperiodicos@unisinos.br||bmarocco@unisinos.br1806-69250103-1414opendoar:2012-04-19T19:12:52Verso e Reverso (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)false
dc.title.none.fl_str_mv Meanings of beauty: A discursive strategy in Dove’s campaign “real beauty”
Sentidos da beleza: a estratégia discursiva da marca Dove na campanha “real beleza”
title Meanings of beauty: A discursive strategy in Dove’s campaign “real beauty”
spellingShingle Meanings of beauty: A discursive strategy in Dove’s campaign “real beauty”
Dassoler, Tais Rodrigues
title_short Meanings of beauty: A discursive strategy in Dove’s campaign “real beauty”
title_full Meanings of beauty: A discursive strategy in Dove’s campaign “real beauty”
title_fullStr Meanings of beauty: A discursive strategy in Dove’s campaign “real beauty”
title_full_unstemmed Meanings of beauty: A discursive strategy in Dove’s campaign “real beauty”
title_sort Meanings of beauty: A discursive strategy in Dove’s campaign “real beauty”
author Dassoler, Tais Rodrigues
author_facet Dassoler, Tais Rodrigues
Barbosa, Suelen
author_role author
author2 Barbosa, Suelen
author2_role author
dc.contributor.author.fl_str_mv Dassoler, Tais Rodrigues
Barbosa, Suelen
description This article aims to analyze the discourses of the advertising announcements of Dove’s “real beauty” campaign. For this analysis, we investigate the intertextuality and interdiscursivity found in four announcements of the campaing. The results points to statements made by verbal and imagetic signs that (re)produce meanings of beauty and direct the flow of consumption through their ads.
publishDate 2010
dc.date.none.fl_str_mv 2010-08-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.unisinos.br/index.php/versoereverso/article/view/242
10.4013/242
url https://revistas.unisinos.br/index.php/versoereverso/article/view/242
identifier_str_mv 10.4013/242
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.unisinos.br/index.php/versoereverso/article/view/242/58
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Verso e Reverso
publisher.none.fl_str_mv Verso e Reverso
dc.source.none.fl_str_mv Verso e Reverso; v. 24 n. 56: Ano XXIV - 2010/2; 95-102
1806-6925
reponame:Verso e Reverso (Online)
instname:Universidade do Vale do Rio dos Sinos (UNISINOS)
instacron:UNISINOS
instname_str Universidade do Vale do Rio dos Sinos (UNISINOS)
instacron_str UNISINOS
institution UNISINOS
reponame_str Verso e Reverso (Online)
collection Verso e Reverso (Online)
repository.name.fl_str_mv Verso e Reverso (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)
repository.mail.fl_str_mv periodicos@unisinos.br||bmarocco@unisinos.br
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