The fortune at the bottom of the pyramid
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2010 |
| Outros Autores: | |
| Tipo de documento: | Artigo |
| Idioma: | por |
| Título da fonte: | Revista Eletrônica de Estratégia e Negócios |
| Texto Completo: | https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/39 |
Resumo: | This article is based on a 1998 working paper from the authors. It was originally published in Strategy+Business n. 26, first quarter 2002, and is one of the basis for the CK Prahalad best seller of the same title. Tha article argues about the possibility and opportunity to transform the bottom of the pyramid market in a profitable market. |
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The fortune at the bottom of the pyramidStrategySocial responsibilityBase of the pyramidThis article is based on a 1998 working paper from the authors. It was originally published in Strategy+Business n. 26, first quarter 2002, and is one of the basis for the CK Prahalad best seller of the same title. Tha article argues about the possibility and opportunity to transform the bottom of the pyramid market in a profitable market.Universidade do Sul de Santa Catarina2010-08-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/3910.19177/reen.v1e220081-23Revista Eletrônica de Estratégia & Negócios; v. 1 n. 2 (2008); 1-231984-33721984-3372reponame:Revista Eletrônica de Estratégia e Negóciosinstname:Universidade do Sul de SC (UNISUL)instacron:UNISULporhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/39/39Prahalad, Coimbatore KrishnaraoHart, Stuart L.info:eu-repo/semantics/openAccess2016-07-11T14:29:02Zoai:portaldeperiodicos.animaeducacao.com.br:article/39Revistahttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeNPRIhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/oaiterezinha.angeloni@unisul.br||ademar.unisul@gmail.com1984-33721984-3372opendoar:2022-11-08T11:08:19.182053Revista Eletrônica de Estratégia e Negócios - Universidade do Sul de SC (UNISUL)false |
| dc.title.none.fl_str_mv |
The fortune at the bottom of the pyramid |
| title |
The fortune at the bottom of the pyramid |
| spellingShingle |
The fortune at the bottom of the pyramid Prahalad, Coimbatore Krishnarao Strategy Social responsibility Base of the pyramid |
| title_short |
The fortune at the bottom of the pyramid |
| title_full |
The fortune at the bottom of the pyramid |
| title_fullStr |
The fortune at the bottom of the pyramid |
| title_full_unstemmed |
The fortune at the bottom of the pyramid |
| title_sort |
The fortune at the bottom of the pyramid |
| author |
Prahalad, Coimbatore Krishnarao |
| author_facet |
Prahalad, Coimbatore Krishnarao Hart, Stuart L. |
| author_role |
author |
| author2 |
Hart, Stuart L. |
| author2_role |
author |
| dc.contributor.author.fl_str_mv |
Prahalad, Coimbatore Krishnarao Hart, Stuart L. |
| dc.subject.por.fl_str_mv |
Strategy Social responsibility Base of the pyramid |
| topic |
Strategy Social responsibility Base of the pyramid |
| description |
This article is based on a 1998 working paper from the authors. It was originally published in Strategy+Business n. 26, first quarter 2002, and is one of the basis for the CK Prahalad best seller of the same title. Tha article argues about the possibility and opportunity to transform the bottom of the pyramid market in a profitable market. |
| publishDate |
2010 |
| dc.date.none.fl_str_mv |
2010-08-24 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
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article |
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publishedVersion |
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https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/39 10.19177/reen.v1e220081-23 |
| url |
https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/39 |
| identifier_str_mv |
10.19177/reen.v1e220081-23 |
| dc.language.iso.fl_str_mv |
por |
| language |
por |
| dc.relation.none.fl_str_mv |
https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/39/39 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Universidade do Sul de Santa Catarina |
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Universidade do Sul de Santa Catarina |
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Revista Eletrônica de Estratégia & Negócios; v. 1 n. 2 (2008); 1-23 1984-3372 1984-3372 reponame:Revista Eletrônica de Estratégia e Negócios instname:Universidade do Sul de SC (UNISUL) instacron:UNISUL |
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Universidade do Sul de SC (UNISUL) |
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UNISUL |
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UNISUL |
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Revista Eletrônica de Estratégia e Negócios |
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Revista Eletrônica de Estratégia e Negócios |
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Revista Eletrônica de Estratégia e Negócios - Universidade do Sul de SC (UNISUL) |
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terezinha.angeloni@unisul.br||ademar.unisul@gmail.com |
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1800220656568107008 |