Communication strategies for producing functional fibers for textile articles: the effective communication as a strategy to stimulate new ideas and products in the textile chain

Detalhes bibliográficos
Autor(a) principal: Moreira, Ana Paula
Data de Publicação: 2012
Outros Autores: Fangueiro, Raul, Leal, Nuno Sá
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Eletrônica de Estratégia e Negócios
Texto Completo: https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/522
Resumo: This article aims to study and discuss the communication strategies used by functional fibers producing companies. The final objective is to encourage textile manufacturers to invest in higher value added products that add functionality directly implemented into the fibers. During the research, the purpose is to identify and question the role of communication in the entrance of the new features bundled products. We analyzed six renowned companies and collected data for research of the media used for the functional products in an attempt to identify the tools used for penetration of new technologies in fabric and clothing manufacturers. The results of this study showed that the strategy adopted is based largely on aspects of comfort, health and welfare of consumers.
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spelling Communication strategies for producing functional fibers for textile articles: the effective communication as a strategy to stimulate new ideas and products in the textile chainEstratégias de comunicação de produtores de fibras funcionais para artigos têxteis: a corrente de comunicação como estratégia para incentivar novos produtos e ideias na cadeia têxtilCommunicationStrategyTextile industryInnovationComunicaçãoEstratégia.Setor têxtilInovação This article aims to study and discuss the communication strategies used by functional fibers producing companies. The final objective is to encourage textile manufacturers to invest in higher value added products that add functionality directly implemented into the fibers. During the research, the purpose is to identify and question the role of communication in the entrance of the new features bundled products. We analyzed six renowned companies and collected data for research of the media used for the functional products in an attempt to identify the tools used for penetration of new technologies in fabric and clothing manufacturers. The results of this study showed that the strategy adopted is based largely on aspects of comfort, health and welfare of consumers. O presente artigo tem a finalidade de estudar e discutir as estratégias de comunicação utilizadas por empresas produtoras de fibras funcionais com vistas a incentivar fabricantes de tecidos a investirem em produtos de maior valor acrescentado que agregam funcionalidades aplicadas diretamente nas fibras. O propósito é identificar e questionar o papel da comunicação na entrada das novas funcionalidades agregadas aos produtos. Foram analisadas seis conceituadas empresas e coletados dados para investigação dos meios de comunicação utilizados para os produtos funcionais na intenção de identificar as ferramentas utilizadas para a penetração das novas tecnologias nos fabricantes de tecidos e vestuário. Os resultados obtidos com este trabalho demonstram que a estratégia seguida se baseia fundamentalmente em vertentes de conforto, saúde e bem-estar do consumidor.Universidade do Sul de Santa Catarina2012-05-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/52210.19177/reen.v5e1201267-87Revista Eletrônica de Estratégia & Negócios; v. 5 n. 1 (2012); 67-871984-33721984-3372reponame:Revista Eletrônica de Estratégia e Negóciosinstname:Universidade do Sul de SC (UNISUL)instacron:UNISULporhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/522/779Moreira, Ana PaulaFangueiro, RaulLeal, Nuno Sáinfo:eu-repo/semantics/openAccess2016-07-07T16:39:26Zoai:portaldeperiodicos.animaeducacao.com.br:article/522Revistahttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeNPRIhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/oaiterezinha.angeloni@unisul.br||ademar.unisul@gmail.com1984-33721984-3372opendoar:2022-11-08T11:08:21.501036Revista Eletrônica de Estratégia e Negócios - Universidade do Sul de SC (UNISUL)false
dc.title.none.fl_str_mv Communication strategies for producing functional fibers for textile articles: the effective communication as a strategy to stimulate new ideas and products in the textile chain
Estratégias de comunicação de produtores de fibras funcionais para artigos têxteis: a corrente de comunicação como estratégia para incentivar novos produtos e ideias na cadeia têxtil
title Communication strategies for producing functional fibers for textile articles: the effective communication as a strategy to stimulate new ideas and products in the textile chain
spellingShingle Communication strategies for producing functional fibers for textile articles: the effective communication as a strategy to stimulate new ideas and products in the textile chain
Moreira, Ana Paula
Communication
Strategy
Textile industry
Innovation
Comunicação
Estratégia.
Setor têxtil
Inovação
title_short Communication strategies for producing functional fibers for textile articles: the effective communication as a strategy to stimulate new ideas and products in the textile chain
title_full Communication strategies for producing functional fibers for textile articles: the effective communication as a strategy to stimulate new ideas and products in the textile chain
title_fullStr Communication strategies for producing functional fibers for textile articles: the effective communication as a strategy to stimulate new ideas and products in the textile chain
title_full_unstemmed Communication strategies for producing functional fibers for textile articles: the effective communication as a strategy to stimulate new ideas and products in the textile chain
title_sort Communication strategies for producing functional fibers for textile articles: the effective communication as a strategy to stimulate new ideas and products in the textile chain
author Moreira, Ana Paula
author_facet Moreira, Ana Paula
Fangueiro, Raul
Leal, Nuno Sá
author_role author
author2 Fangueiro, Raul
Leal, Nuno Sá
author2_role author
author
dc.contributor.author.fl_str_mv Moreira, Ana Paula
Fangueiro, Raul
Leal, Nuno Sá
dc.subject.por.fl_str_mv Communication
Strategy
Textile industry
Innovation
Comunicação
Estratégia.
Setor têxtil
Inovação
topic Communication
Strategy
Textile industry
Innovation
Comunicação
Estratégia.
Setor têxtil
Inovação
description This article aims to study and discuss the communication strategies used by functional fibers producing companies. The final objective is to encourage textile manufacturers to invest in higher value added products that add functionality directly implemented into the fibers. During the research, the purpose is to identify and question the role of communication in the entrance of the new features bundled products. We analyzed six renowned companies and collected data for research of the media used for the functional products in an attempt to identify the tools used for penetration of new technologies in fabric and clothing manufacturers. The results of this study showed that the strategy adopted is based largely on aspects of comfort, health and welfare of consumers.
publishDate 2012
dc.date.none.fl_str_mv 2012-05-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/522
10.19177/reen.v5e1201267-87
url https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/522
identifier_str_mv 10.19177/reen.v5e1201267-87
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/522/779
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Sul de Santa Catarina
publisher.none.fl_str_mv Universidade do Sul de Santa Catarina
dc.source.none.fl_str_mv Revista Eletrônica de Estratégia & Negócios; v. 5 n. 1 (2012); 67-87
1984-3372
1984-3372
reponame:Revista Eletrônica de Estratégia e Negócios
instname:Universidade do Sul de SC (UNISUL)
instacron:UNISUL
instname_str Universidade do Sul de SC (UNISUL)
instacron_str UNISUL
institution UNISUL
reponame_str Revista Eletrônica de Estratégia e Negócios
collection Revista Eletrônica de Estratégia e Negócios
repository.name.fl_str_mv Revista Eletrônica de Estratégia e Negócios - Universidade do Sul de SC (UNISUL)
repository.mail.fl_str_mv terezinha.angeloni@unisul.br||ademar.unisul@gmail.com
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