Mediatized social action: analysing events recontextualized
Autor(a) principal: | |
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Data de Publicação: | 2010 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Linguagem em (Dis)curso (Online) |
Texto Completo: | https://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/446 |
Resumo: | The goal in this paper is to discuss the construction of the mediatic event from a socio-discursive view, and illustrate how the same event is instantiated in three distinct genres: the front page of weekly magazines, the summary of weekly magazines and one publicity piece, in order to analyze how the mediatized social action is constituted within those three discursive genres, all samples from the weekly magazine Veja, from February 23rd, 1994. The discussion here carried out is based on the critical discursive studies by Norman Fairclough (2003), and on works on Social Semiotics, more specifically the Grammar of the Visual Design, as coined by Gunther Kress and Theo van Leeuwen (1996), in addition to the studies on media proposed by Patrick Charaudeau (2006). The three genres mentioned recreate, by means of images and verbal texts, the narratives around the event, selecting specific information, generating specific discourses relative to the institutional context. Thus, the genres do institutionalize the ways for the regularization of social action and interaction. |
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Mediatized social action: analysing events recontextualizedAção social midiatizada: analisando a recontextualização de um evento socialDiscursive GenreMediaSocial SemioticsGênero DiscursivoMídiaSemiótica SocialThe goal in this paper is to discuss the construction of the mediatic event from a socio-discursive view, and illustrate how the same event is instantiated in three distinct genres: the front page of weekly magazines, the summary of weekly magazines and one publicity piece, in order to analyze how the mediatized social action is constituted within those three discursive genres, all samples from the weekly magazine Veja, from February 23rd, 1994. The discussion here carried out is based on the critical discursive studies by Norman Fairclough (2003), and on works on Social Semiotics, more specifically the Grammar of the Visual Design, as coined by Gunther Kress and Theo van Leeuwen (1996), in addition to the studies on media proposed by Patrick Charaudeau (2006). The three genres mentioned recreate, by means of images and verbal texts, the narratives around the event, selecting specific information, generating specific discourses relative to the institutional context. Thus, the genres do institutionalize the ways for the regularization of social action and interaction.O objetivo deste artigo é discutir a construção do acontecimento midiático a partir de uma visão sociodiscursiva, e ilustrar como um mesmo acontecimento é instanciado em três gêneros distintos: capa de revista semanal, sumário de revista semanal e uma publicidade, com o intuito de discutir como se constitui a ação social midiatizada nestes três gêneros discursivos, extraídos da revista semanal Veja de 23 de fevereiro de 1994. Para discutir tal questão, valho-me dos estudos discursivos críticos desenvolvidos por Norman Fairclough (2003) e dos trabalhos sobre Semiótica Social, especificamente a Gramática do Design Visual, cunhada por Gunther Kress e Theo van Leeuwen (1996), e dos estudos sobre mídia de Patrick Charaudeau (2006). Os três gêneros, por meio das imagens e textos verbais, recriam as narrativas em torno do acontecimento, selecionando informações específicas, gerando discursos particulares, em função do contexto institucional. Dessa forma, os gêneros institucionalizam os caminhos para a regularização da interação e da ação social.Silvânia Siebert2010-10-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/446Linguagem em (Dis)curso; Vol. 10 No. 2 (2010); p. 293-314Linguagem em (Dis)curso; v. 10 n. 2 (2010); p. 293-3141982-4017reponame:Linguagem em (Dis)curso (Online)instname:Universidade do Sul de Santa Catarina (UNISUL)instacron:UNISULporhttps://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/446/466Gomes, Maria Carmen Airesinfo:eu-repo/semantics/openAccess2015-10-02T16:48:04Zoai:portaldeperiodicos.animaeducacao.com.br:article/446Revistahttps://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_DiscursoPRIhttps://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/oai||lemd@unisul.br1982-40171518-7632opendoar:2015-10-02T16:48:04Linguagem em (Dis)curso (Online) - Universidade do Sul de Santa Catarina (UNISUL)false |
dc.title.none.fl_str_mv |
Mediatized social action: analysing events recontextualized Ação social midiatizada: analisando a recontextualização de um evento social |
title |
Mediatized social action: analysing events recontextualized |
spellingShingle |
Mediatized social action: analysing events recontextualized Gomes, Maria Carmen Aires Discursive Genre Media Social Semiotics Gênero Discursivo Mídia Semiótica Social |
title_short |
Mediatized social action: analysing events recontextualized |
title_full |
Mediatized social action: analysing events recontextualized |
title_fullStr |
Mediatized social action: analysing events recontextualized |
title_full_unstemmed |
Mediatized social action: analysing events recontextualized |
title_sort |
Mediatized social action: analysing events recontextualized |
author |
Gomes, Maria Carmen Aires |
author_facet |
Gomes, Maria Carmen Aires |
author_role |
author |
dc.contributor.author.fl_str_mv |
Gomes, Maria Carmen Aires |
dc.subject.por.fl_str_mv |
Discursive Genre Media Social Semiotics Gênero Discursivo Mídia Semiótica Social |
topic |
Discursive Genre Media Social Semiotics Gênero Discursivo Mídia Semiótica Social |
description |
The goal in this paper is to discuss the construction of the mediatic event from a socio-discursive view, and illustrate how the same event is instantiated in three distinct genres: the front page of weekly magazines, the summary of weekly magazines and one publicity piece, in order to analyze how the mediatized social action is constituted within those three discursive genres, all samples from the weekly magazine Veja, from February 23rd, 1994. The discussion here carried out is based on the critical discursive studies by Norman Fairclough (2003), and on works on Social Semiotics, more specifically the Grammar of the Visual Design, as coined by Gunther Kress and Theo van Leeuwen (1996), in addition to the studies on media proposed by Patrick Charaudeau (2006). The three genres mentioned recreate, by means of images and verbal texts, the narratives around the event, selecting specific information, generating specific discourses relative to the institutional context. Thus, the genres do institutionalize the ways for the regularization of social action and interaction. |
publishDate |
2010 |
dc.date.none.fl_str_mv |
2010-10-07 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/446 |
url |
https://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/446 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/446/466 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Silvânia Siebert |
publisher.none.fl_str_mv |
Silvânia Siebert |
dc.source.none.fl_str_mv |
Linguagem em (Dis)curso; Vol. 10 No. 2 (2010); p. 293-314 Linguagem em (Dis)curso; v. 10 n. 2 (2010); p. 293-314 1982-4017 reponame:Linguagem em (Dis)curso (Online) instname:Universidade do Sul de Santa Catarina (UNISUL) instacron:UNISUL |
instname_str |
Universidade do Sul de Santa Catarina (UNISUL) |
instacron_str |
UNISUL |
institution |
UNISUL |
reponame_str |
Linguagem em (Dis)curso (Online) |
collection |
Linguagem em (Dis)curso (Online) |
repository.name.fl_str_mv |
Linguagem em (Dis)curso (Online) - Universidade do Sul de Santa Catarina (UNISUL) |
repository.mail.fl_str_mv |
||lemd@unisul.br |
_version_ |
1800220574211899392 |