Down representation and conflicts with the different: discursive aspects of the Clarinha project, a doll with traces of Down Syndrome
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2010 |
| Tipo de documento: | Artigo |
| Idioma: | por |
| Título da fonte: | Linguagem em (Dis)curso (Online) |
| Texto Completo: | https://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/377 |
Resumo: | This article is part of a broader project entitled "Inclusion, representation and identity construction of minorities and vulnerable groups in the media", which uses the theoretical and methodological framework of Critical Discourse Analysis proposed by Norman Fairclough. The focus of this project is on the silencing of these groups, even when they seem to be inserted in the media, and on the discursive conflicts that emerge from this attempt of inclusion. The corpus of this study is composed of two texts: one published in "Época" magazine, before the release of "Clarinha" – a doll with traces of Down syndrome; and the other published in the newspaper "Folha de São Paulo" after the doll’s release. The analysis indicates the presence of discursive hybridism, indicating different views of the group that the doll represents, pointing out to a tension between the social sphere and advertising goals. This conflict indicates a general inability to deal with diversity. |
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Down representation and conflicts with the different: discursive aspects of the Clarinha project, a doll with traces of Down SyndromeRepresentación de Down y conflictos con lo diferente: aspectos discursivos del proyecto “Clarinha”, una muñeca con rasgos del Síndrome de DownReprésentation du Down et des conflits avec le dissemblable: aspects discursifs du projet “Petite Claire”, une poupée avec des traits du Syndrome de DownRepresentação do Down e conflitos com o diferente: aspectos discursivos do projeto “clarinha”, uma boneca com traços da Síndrome de DownDown SyndromeMediaRepresentationDiscourseSíndrome de DownMédiosRepresentaciónDiscursoSyndrome de DownMédiasReprésentationDiscoursSíndrome de DownMídiaRepresentaçãoDiscursoThis article is part of a broader project entitled "Inclusion, representation and identity construction of minorities and vulnerable groups in the media", which uses the theoretical and methodological framework of Critical Discourse Analysis proposed by Norman Fairclough. The focus of this project is on the silencing of these groups, even when they seem to be inserted in the media, and on the discursive conflicts that emerge from this attempt of inclusion. The corpus of this study is composed of two texts: one published in "Época" magazine, before the release of "Clarinha" – a doll with traces of Down syndrome; and the other published in the newspaper "Folha de São Paulo" after the doll’s release. The analysis indicates the presence of discursive hybridism, indicating different views of the group that the doll represents, pointing out to a tension between the social sphere and advertising goals. This conflict indicates a general inability to deal with diversity.El presente artículo se presenta como parte de un proyecto mayor, intitulado “Inserción, representación y construcción de identidad de minorías y grupos vulnerables en los medios”, que utiliza el cuadro teórico-metodológico del Análisis Crítico del Discurso de Norman Fairclough. El interés recae sobre el modo como esos grupos son silenciados, inclusive cuando, aparentemente, son inseridos en los medios, y sobre los conflictos y embates discursivos provenientes de ese intento de inclusión. En este trabajo, son analizados dos textos, uno publicado en la revista “Época”, antes del lanzamiento de Clarinha, muñeca con rasgos del Síndrome de Down, y otro publicado en la “Folha de São Paulo”, después de su lanzamiento. El análisis indica el hibridismo discursivo, apuntando diferentes visiones sobre el grupo que la muñeca representa, habiendo una tensión entre el lado social y el objetivo publicitario. Pasando por alto este detalle, se percibe una falta de preparo general para lidiar con la diversidad.Cet article est présenté comme composant majeur, nommé “Insertion, représentation et construction identitaire de minorités vulnérables dans les médias”, qui s’en sert du tableau théorico-méthodologique de l’Analyse du Discours de Norman Fairclough. L’intérêt tombe sur le moyen dont ces groupes s’étant tu, même quand, apparemment, sont insérés dans les médias, et sur les conflits et affrontements discursifs venus de cet essai d’inclusion. Dans ce travail, on analyse deux textes, l’un publié dans l’hebdomadaire « Época », avant la sortie de « Petite Claire », poupée ayant les traits du Syndrome de Down, et d’un autre publié par « Folha de São Paulo », après son lancement. L’analyse désigne l’hybridisme discursif, signalant des visions différentes sur le groupe représenté par la poupée, ayant une tension entre le côté social et l’objectif publicitaire. S’infiltant dans cette déviation, on se rend compte d’une inaptitude générale pour travailler avec la diversité.O presente artigo se apresenta como parte de um projeto maior, intitulado “Inserção, representação e construção identitária de minorias e grupos vulneráveis na mídia”, que utiliza o quadro teórico-metodológico da Análise Crítica do Discurso de Norman Fairclough. O interesse recai sobre o modo como esses grupos são silenciados, mesmo quando, aparentemente, são inseridos na mídia, e sobre os conflitos e embates discursivos advindos dessa tentativa de inclusão. Neste trabalho, são analisados dois textos, um publicado na revista “Época”, antes do lançamento de Clarinha, boneca com traços da Síndrome de Down, e outro publicado na “Folha de São Paulo”, após seu lançamento. A análise indica o hibridismo discursivo, apontando diferentes visões sobre o grupo que a boneca representa, havendo uma tensão entre o lado social e o objetivo publicitário. Permeando esse viés, percebe-se um despreparo geral para lidar com a diversidade.Silvânia Siebert2010-10-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/377Linguagem em (Dis)curso; Vol. 8 No. 1 (2008); p. 9-42Linguagem em (Dis)curso; v. 8 n. 1 (2008); p. 9-421982-4017reponame:Linguagem em (Dis)curso (Online)instname:Universidade do Sul de Santa Catarina (UNISUL)instacron:UNISULporhttps://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/377/398Carmo, Cláudio Márcio doinfo:eu-repo/semantics/openAccess2015-10-02T16:48:07Zoai:portaldeperiodicos.animaeducacao.com.br:article/377Revistahttps://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_DiscursoPRIhttps://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/oai||lemd@unisul.br1982-40171518-7632opendoar:2015-10-02T16:48:07Linguagem em (Dis)curso (Online) - Universidade do Sul de Santa Catarina (UNISUL)false |
| dc.title.none.fl_str_mv |
Down representation and conflicts with the different: discursive aspects of the Clarinha project, a doll with traces of Down Syndrome Representación de Down y conflictos con lo diferente: aspectos discursivos del proyecto “Clarinha”, una muñeca con rasgos del Síndrome de Down Représentation du Down et des conflits avec le dissemblable: aspects discursifs du projet “Petite Claire”, une poupée avec des traits du Syndrome de Down Representação do Down e conflitos com o diferente: aspectos discursivos do projeto “clarinha”, uma boneca com traços da Síndrome de Down |
| title |
Down representation and conflicts with the different: discursive aspects of the Clarinha project, a doll with traces of Down Syndrome |
| spellingShingle |
Down representation and conflicts with the different: discursive aspects of the Clarinha project, a doll with traces of Down Syndrome Carmo, Cláudio Márcio do Down Syndrome Media Representation Discourse Síndrome de Down Médios Representación Discurso Syndrome de Down Médias Représentation Discours Síndrome de Down Mídia Representação Discurso |
| title_short |
Down representation and conflicts with the different: discursive aspects of the Clarinha project, a doll with traces of Down Syndrome |
| title_full |
Down representation and conflicts with the different: discursive aspects of the Clarinha project, a doll with traces of Down Syndrome |
| title_fullStr |
Down representation and conflicts with the different: discursive aspects of the Clarinha project, a doll with traces of Down Syndrome |
| title_full_unstemmed |
Down representation and conflicts with the different: discursive aspects of the Clarinha project, a doll with traces of Down Syndrome |
| title_sort |
Down representation and conflicts with the different: discursive aspects of the Clarinha project, a doll with traces of Down Syndrome |
| author |
Carmo, Cláudio Márcio do |
| author_facet |
Carmo, Cláudio Márcio do |
| author_role |
author |
| dc.contributor.author.fl_str_mv |
Carmo, Cláudio Márcio do |
| dc.subject.por.fl_str_mv |
Down Syndrome Media Representation Discourse Síndrome de Down Médios Representación Discurso Syndrome de Down Médias Représentation Discours Síndrome de Down Mídia Representação Discurso |
| topic |
Down Syndrome Media Representation Discourse Síndrome de Down Médios Representación Discurso Syndrome de Down Médias Représentation Discours Síndrome de Down Mídia Representação Discurso |
| description |
This article is part of a broader project entitled "Inclusion, representation and identity construction of minorities and vulnerable groups in the media", which uses the theoretical and methodological framework of Critical Discourse Analysis proposed by Norman Fairclough. The focus of this project is on the silencing of these groups, even when they seem to be inserted in the media, and on the discursive conflicts that emerge from this attempt of inclusion. The corpus of this study is composed of two texts: one published in "Época" magazine, before the release of "Clarinha" – a doll with traces of Down syndrome; and the other published in the newspaper "Folha de São Paulo" after the doll’s release. The analysis indicates the presence of discursive hybridism, indicating different views of the group that the doll represents, pointing out to a tension between the social sphere and advertising goals. This conflict indicates a general inability to deal with diversity. |
| publishDate |
2010 |
| dc.date.none.fl_str_mv |
2010-10-05 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
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article |
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publishedVersion |
| dc.identifier.uri.fl_str_mv |
https://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/377 |
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https://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/377 |
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por |
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por |
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https://portaldeperiodicos.animaeducacao.com.br/index.php/Linguagem_Discurso/article/view/377/398 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
| dc.publisher.none.fl_str_mv |
Silvânia Siebert |
| publisher.none.fl_str_mv |
Silvânia Siebert |
| dc.source.none.fl_str_mv |
Linguagem em (Dis)curso; Vol. 8 No. 1 (2008); p. 9-42 Linguagem em (Dis)curso; v. 8 n. 1 (2008); p. 9-42 1982-4017 reponame:Linguagem em (Dis)curso (Online) instname:Universidade do Sul de Santa Catarina (UNISUL) instacron:UNISUL |
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Universidade do Sul de Santa Catarina (UNISUL) |
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UNISUL |
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UNISUL |
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Linguagem em (Dis)curso (Online) |
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Linguagem em (Dis)curso (Online) |
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Linguagem em (Dis)curso (Online) - Universidade do Sul de Santa Catarina (UNISUL) |
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||lemd@unisul.br |
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1800220573675028480 |