Description of the management in rural producers of establishments and lettuce papaya
Autor(a) principal: | |
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Data de Publicação: | 2014 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Latin American Journal of Business Management |
Texto Completo: | https://www.lajbm.com.br/index.php/journal/article/view/175 |
Resumo: | This study aimed to analyze the process of management on farms producing lettuce and papaya from the Office of Rural Development (SRD) of Tupa and propose improvements in the face of problems encountered. The method used to conduct the study was the multiple case studies. As a result it was found that rural units surveyed had difficulties in effecting the management on their properties, and the fact the producers prioritize technical aspects at the expense of managerial aspects. Another point to be noted is the use of procedures precarious fleeing the standards for obtaining a quality product. Proposals for improvement outlined in this article, among which the change in the forms of transportation, and the expansion of marketing channels, the change in the relationship with employees , assist other rural businesses producing horticultural varied to improve the management of the business and product quality. |
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Description of the management in rural producers of establishments and lettuce papayaCaracterização da gestão em establecimentos rurais produtores de alface e mamãoManagementfarmsManagement PracticesGood Agricultural PracticesGerenciamentoPropriedades RuraisPráticas GerenciaisBoas Práticas AgrícolasThis study aimed to analyze the process of management on farms producing lettuce and papaya from the Office of Rural Development (SRD) of Tupa and propose improvements in the face of problems encountered. The method used to conduct the study was the multiple case studies. As a result it was found that rural units surveyed had difficulties in effecting the management on their properties, and the fact the producers prioritize technical aspects at the expense of managerial aspects. Another point to be noted is the use of procedures precarious fleeing the standards for obtaining a quality product. Proposals for improvement outlined in this article, among which the change in the forms of transportation, and the expansion of marketing channels, the change in the relationship with employees , assist other rural businesses producing horticultural varied to improve the management of the business and product quality.Este trabalho teve como objetivo analisar o processo de gestão em propriedades rurais produtoras de alface e mamão do Escritório de Desenvolvimento Rural (EDR) de Tupã, bem como propor melhorias frente às problemáticas encontradas. O método empregado na realização da pesquisa foi o estudo de casos múltiplos. Como resultado constatou-se que as unidades rurais investigadas apresentaram dificuldades em efetivar a gestão em suas propriedades, além do fato dos produtores priorizarem aspectos técnicos em detrimento dos aspectos gerenciais. Outro ponto a ser destacado, é a utilização de procedimentos precários que fogem das normas para a obtenção de um produto de qualidade. As proposições de melhoria descritas neste artigo, dentre as quais a alteração nas formas de transporte do produto, a ampliação dos canais de comercialização, a mudança no relacionamento com os funcionários, auxiliará demais empresas rurais produtoras de hortifrutícolas variadas a aperfeiçoar a administração do negócio e a qualidade dos produtos.edUNITAU2014-02-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfhttps://www.lajbm.com.br/index.php/journal/article/view/175Latin American Journal of Business Management; Vol. 4 No. 2 (2013)Latin American Journal of Business Management; Vol. 4 Núm. 2 (2013)Latin American Journal of Business Management; v. 4 n. 2 (2013)2178-4833reponame:Latin American Journal of Business Managementinstname:Universidade de Taubaté (UNITAU)instacron:UNITAUporhttps://www.lajbm.com.br/index.php/journal/article/view/175/95Agudo, Fabiana LiarScalco, Andréa Rossiinfo:eu-repo/semantics/openAccess2014-02-08T20:52:46Zoai:ojs2.lajbm.com.br:article/175Revistahttps://www.lajbm.com.br/index.php/journal/indexPUBhttp://www.lajbm.net/index.php/journal/oaimarcela.moraes@unitau.com.br||editor@lajbm.net2178-48332178-4833opendoar:2014-02-08T20:52:46Latin American Journal of Business Management - Universidade de Taubaté (UNITAU)false |
dc.title.none.fl_str_mv |
Description of the management in rural producers of establishments and lettuce papaya Caracterização da gestão em establecimentos rurais produtores de alface e mamão |
title |
Description of the management in rural producers of establishments and lettuce papaya |
spellingShingle |
Description of the management in rural producers of establishments and lettuce papaya Agudo, Fabiana Liar Management farms Management Practices Good Agricultural Practices Gerenciamento Propriedades Rurais Práticas Gerenciais Boas Práticas Agrícolas |
title_short |
Description of the management in rural producers of establishments and lettuce papaya |
title_full |
Description of the management in rural producers of establishments and lettuce papaya |
title_fullStr |
Description of the management in rural producers of establishments and lettuce papaya |
title_full_unstemmed |
Description of the management in rural producers of establishments and lettuce papaya |
title_sort |
Description of the management in rural producers of establishments and lettuce papaya |
author |
Agudo, Fabiana Liar |
author_facet |
Agudo, Fabiana Liar Scalco, Andréa Rossi |
author_role |
author |
author2 |
Scalco, Andréa Rossi |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Agudo, Fabiana Liar Scalco, Andréa Rossi |
dc.subject.por.fl_str_mv |
Management farms Management Practices Good Agricultural Practices Gerenciamento Propriedades Rurais Práticas Gerenciais Boas Práticas Agrícolas |
topic |
Management farms Management Practices Good Agricultural Practices Gerenciamento Propriedades Rurais Práticas Gerenciais Boas Práticas Agrícolas |
description |
This study aimed to analyze the process of management on farms producing lettuce and papaya from the Office of Rural Development (SRD) of Tupa and propose improvements in the face of problems encountered. The method used to conduct the study was the multiple case studies. As a result it was found that rural units surveyed had difficulties in effecting the management on their properties, and the fact the producers prioritize technical aspects at the expense of managerial aspects. Another point to be noted is the use of procedures precarious fleeing the standards for obtaining a quality product. Proposals for improvement outlined in this article, among which the change in the forms of transportation, and the expansion of marketing channels, the change in the relationship with employees , assist other rural businesses producing horticultural varied to improve the management of the business and product quality. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-02-08 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.lajbm.com.br/index.php/journal/article/view/175 |
url |
https://www.lajbm.com.br/index.php/journal/article/view/175 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.lajbm.com.br/index.php/journal/article/view/175/95 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
edUNITAU |
publisher.none.fl_str_mv |
edUNITAU |
dc.source.none.fl_str_mv |
Latin American Journal of Business Management; Vol. 4 No. 2 (2013) Latin American Journal of Business Management; Vol. 4 Núm. 2 (2013) Latin American Journal of Business Management; v. 4 n. 2 (2013) 2178-4833 reponame:Latin American Journal of Business Management instname:Universidade de Taubaté (UNITAU) instacron:UNITAU |
instname_str |
Universidade de Taubaté (UNITAU) |
instacron_str |
UNITAU |
institution |
UNITAU |
reponame_str |
Latin American Journal of Business Management |
collection |
Latin American Journal of Business Management |
repository.name.fl_str_mv |
Latin American Journal of Business Management - Universidade de Taubaté (UNITAU) |
repository.mail.fl_str_mv |
marcela.moraes@unitau.com.br||editor@lajbm.net |
_version_ |
1809281663378653184 |