THE TRIPLE HELIX MODEL AS AN INCENTIVE IN THE COMPETITIVE ADVANTAGE PROCESS
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Latin American Journal of Business Management |
Texto Completo: | https://www.lajbm.com.br/index.php/journal/article/view/427 |
Resumo: | This research emphasizes the generation of scientific knowledge in universities and its relationship with the productive sector in order to show the importance of the Triple Helix model and its impact on companies. We use as an object of analysis the case of the company PráticaProdutos S/A, manufacturer of professional ovens. It is characterized methodologically this research as a case study, supported by a bibliographic research followed by secondary data collection with documents and reports provided by the company. The objective of this paper is to present the three vectors of the triple propeller model to stimulate the company's competitive advantage. The main results indicate that the partnerships established between the elements of the three-propeller model as a strategic tool were very effective for the positioning of PráticaProdutos S/A in the market. This research contributes to the academic community by presenting a case study involving the triple helix model from the perspective and initiative of the company, in the context of small and medium-sized, scenery bordered by literature.. Practically the article contributes to guide managers to understand the process of formalization of partnerships with the agents of the proposed model, serving as inspiration for the practice of this tool for competitive advantage. |
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Latin American Journal of Business Management |
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THE TRIPLE HELIX MODEL AS AN INCENTIVE IN THE COMPETITIVE ADVANTAGE PROCESSO MODELO HÉLICE TRÍPLICE COMO INCENTIVO NO PROCESSO DE VANTAGEM COMPETITIVATriple HelixModelInnovationCase studyPractice Products S/AModelo Hélice TrípliceinovaçãoEstudo de casoPrática Produtos S/A.This research emphasizes the generation of scientific knowledge in universities and its relationship with the productive sector in order to show the importance of the Triple Helix model and its impact on companies. We use as an object of analysis the case of the company PráticaProdutos S/A, manufacturer of professional ovens. It is characterized methodologically this research as a case study, supported by a bibliographic research followed by secondary data collection with documents and reports provided by the company. The objective of this paper is to present the three vectors of the triple propeller model to stimulate the company's competitive advantage. The main results indicate that the partnerships established between the elements of the three-propeller model as a strategic tool were very effective for the positioning of PráticaProdutos S/A in the market. This research contributes to the academic community by presenting a case study involving the triple helix model from the perspective and initiative of the company, in the context of small and medium-sized, scenery bordered by literature.. Practically the article contributes to guide managers to understand the process of formalization of partnerships with the agents of the proposed model, serving as inspiration for the practice of this tool for competitive advantage.Esta pesquisa salienta a geração de conhecimento científico nas universidades e sua relação com o setor produtivo a fim de mostrar a importância do modelo Hélice Tríplice e seu impacto nas empresas. Utiliza-se como objeto de análise o caso da empresa Prática Produtos S/A,fabricante de fornos profissionais. Caracteriza-se metodologicamente esta pesquisa como um estudo de caso, amparada por uma pesquisa bibliográfica seguida de coleta de dados secundários com documentos e relatórioscedidos pela empresa. O objetivo deste artigo é apresentar os três vetores do modelo de hélice tríplice para estimular a vantagem competitiva da empresa.Os principais resultados indicam que as parcerias firmadas entre os elementos do modelo hélice tríplice como ferramenta estratégica foi muito eficaz para o posicionamento da Prática Produtos S/A no mercado. Esta pesquisa contribui para a comunidade acadêmica por apresentar um estudo de caso envolvendo o modelo hélice tríplice pela perspectiva e iniciativa da empresa, no contexto de pequeno e médio porte, cenário este margeado pela literatura. Praticamente o artigo contribui por orientar gestores a entenderem o processo de formalização de parcerias com os agentes do modelo proposto servindo de inspiração a pratica desta ferramenta para vantagem competitiva.Latin American Journal of Business ManagementLatin American Journal of Business ManagementLatin American Journal of Business Management2018-03-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfhttps://www.lajbm.com.br/index.php/journal/article/view/427Latin American Journal of Business Management; Vol. 8 No. 2 (2017)Latin American Journal of Business Management; Vol. 8 Núm. 2 (2017)Latin American Journal of Business Management; v. 8 n. 2 (2017)2178-4833reponame:Latin American Journal of Business Managementinstname:Universidade de Taubaté (UNITAU)instacron:UNITAUporhttps://www.lajbm.com.br/index.php/journal/article/view/427/204Copyright (c) 2018 Latin American Journal of Business Managementinfo:eu-repo/semantics/openAccessPaula, Roberta Manfron deFerreira, Manuel PortugalFerreira, Marco FlávioPereira, Simone2018-03-27T02:15:48Zoai:ojs2.lajbm.com.br:article/427Revistahttps://www.lajbm.com.br/index.php/journal/indexhttp://www.lajbm.net/index.php/journal/oaimarcela.moraes@unitau.com.br||editor@lajbm.net2178-48332178-4833opendoar:2018-03-27T02:15:48Latin American Journal of Business Management - Universidade de Taubaté (UNITAU)false |
dc.title.none.fl_str_mv |
THE TRIPLE HELIX MODEL AS AN INCENTIVE IN THE COMPETITIVE ADVANTAGE PROCESS O MODELO HÉLICE TRÍPLICE COMO INCENTIVO NO PROCESSO DE VANTAGEM COMPETITIVA |
title |
THE TRIPLE HELIX MODEL AS AN INCENTIVE IN THE COMPETITIVE ADVANTAGE PROCESS |
spellingShingle |
THE TRIPLE HELIX MODEL AS AN INCENTIVE IN THE COMPETITIVE ADVANTAGE PROCESS Paula, Roberta Manfron de Triple HelixModel Innovation Case study Practice Products S/A Modelo Hélice Tríplice inovação Estudo de caso Prática Produtos S/A. |
title_short |
THE TRIPLE HELIX MODEL AS AN INCENTIVE IN THE COMPETITIVE ADVANTAGE PROCESS |
title_full |
THE TRIPLE HELIX MODEL AS AN INCENTIVE IN THE COMPETITIVE ADVANTAGE PROCESS |
title_fullStr |
THE TRIPLE HELIX MODEL AS AN INCENTIVE IN THE COMPETITIVE ADVANTAGE PROCESS |
title_full_unstemmed |
THE TRIPLE HELIX MODEL AS AN INCENTIVE IN THE COMPETITIVE ADVANTAGE PROCESS |
title_sort |
THE TRIPLE HELIX MODEL AS AN INCENTIVE IN THE COMPETITIVE ADVANTAGE PROCESS |
author |
Paula, Roberta Manfron de |
author_facet |
Paula, Roberta Manfron de Ferreira, Manuel Portugal Ferreira, Marco Flávio Pereira, Simone |
author_role |
author |
author2 |
Ferreira, Manuel Portugal Ferreira, Marco Flávio Pereira, Simone |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Paula, Roberta Manfron de Ferreira, Manuel Portugal Ferreira, Marco Flávio Pereira, Simone |
dc.subject.por.fl_str_mv |
Triple HelixModel Innovation Case study Practice Products S/A Modelo Hélice Tríplice inovação Estudo de caso Prática Produtos S/A. |
topic |
Triple HelixModel Innovation Case study Practice Products S/A Modelo Hélice Tríplice inovação Estudo de caso Prática Produtos S/A. |
description |
This research emphasizes the generation of scientific knowledge in universities and its relationship with the productive sector in order to show the importance of the Triple Helix model and its impact on companies. We use as an object of analysis the case of the company PráticaProdutos S/A, manufacturer of professional ovens. It is characterized methodologically this research as a case study, supported by a bibliographic research followed by secondary data collection with documents and reports provided by the company. The objective of this paper is to present the three vectors of the triple propeller model to stimulate the company's competitive advantage. The main results indicate that the partnerships established between the elements of the three-propeller model as a strategic tool were very effective for the positioning of PráticaProdutos S/A in the market. This research contributes to the academic community by presenting a case study involving the triple helix model from the perspective and initiative of the company, in the context of small and medium-sized, scenery bordered by literature.. Practically the article contributes to guide managers to understand the process of formalization of partnerships with the agents of the proposed model, serving as inspiration for the practice of this tool for competitive advantage. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-03-25 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.lajbm.com.br/index.php/journal/article/view/427 |
url |
https://www.lajbm.com.br/index.php/journal/article/view/427 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.lajbm.com.br/index.php/journal/article/view/427/204 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Latin American Journal of Business Management info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Latin American Journal of Business Management |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Latin American Journal of Business Management Latin American Journal of Business Management Latin American Journal of Business Management |
publisher.none.fl_str_mv |
Latin American Journal of Business Management Latin American Journal of Business Management Latin American Journal of Business Management |
dc.source.none.fl_str_mv |
Latin American Journal of Business Management; Vol. 8 No. 2 (2017) Latin American Journal of Business Management; Vol. 8 Núm. 2 (2017) Latin American Journal of Business Management; v. 8 n. 2 (2017) 2178-4833 reponame:Latin American Journal of Business Management instname:Universidade de Taubaté (UNITAU) instacron:UNITAU |
instname_str |
Universidade de Taubaté (UNITAU) |
instacron_str |
UNITAU |
institution |
UNITAU |
reponame_str |
Latin American Journal of Business Management |
collection |
Latin American Journal of Business Management |
repository.name.fl_str_mv |
Latin American Journal of Business Management - Universidade de Taubaté (UNITAU) |
repository.mail.fl_str_mv |
marcela.moraes@unitau.com.br||editor@lajbm.net |
_version_ |
1800221337164185600 |