Merchandising: characterization of promotion in point-of-sale of a Vale do Paraíba/SP regional distributor
Autor(a) principal: | |
---|---|
Data de Publicação: | 2011 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Latin American Journal of Business Management |
Texto Completo: | https://www.lajbm.com.br/index.php/journal/article/view/23 |
Resumo: | The paper proposes to discuss the theme of social projects, from the perspective of voluntary participation of university students, with the aim of identify the interaction of the individual with the idea of voluntary action in terms of participation and effective involvement. The public surveyed was composed of students entering the year 2010 of the Business Administration course of a private university in the city of São José dos Campos, São Paulo, in a universe of 392 students. In this universe, 149 students responded to the material submitted with the disposal of 16 questionnaires filled in by mistake. Systematized and analyzed the material was composed of 133 students. The value of volunteer experience, whilst justified in the point of view of the university by way of charity, citizenship and personal fulfillment, is faced with a new requirement of organizations: social responsibility and employee commitment in the face of new forms of exploitation and domination of the mode of production technology. |
id |
UNITAU-2_4f87c6a1745337ab547e145c8dd55368 |
---|---|
oai_identifier_str |
oai:ojs2.lajbm.com.br:article/23 |
network_acronym_str |
UNITAU-2 |
network_name_str |
Latin American Journal of Business Management |
repository_id_str |
|
spelling |
Merchandising: characterization of promotion in point-of-sale of a Vale do Paraíba/SP regional distributorProjetos sociais em discussão: um estudo sobre a experiência voluntária entre jovens universitáriosSocial Projects VolunteersPersonnel ManagementYoung UniversityProjetos SociaisVoluntariadoGestão de PessoasJovens UniversitáriosThe paper proposes to discuss the theme of social projects, from the perspective of voluntary participation of university students, with the aim of identify the interaction of the individual with the idea of voluntary action in terms of participation and effective involvement. The public surveyed was composed of students entering the year 2010 of the Business Administration course of a private university in the city of São José dos Campos, São Paulo, in a universe of 392 students. In this universe, 149 students responded to the material submitted with the disposal of 16 questionnaires filled in by mistake. Systematized and analyzed the material was composed of 133 students. The value of volunteer experience, whilst justified in the point of view of the university by way of charity, citizenship and personal fulfillment, is faced with a new requirement of organizations: social responsibility and employee commitment in the face of new forms of exploitation and domination of the mode of production technology.O texto se propõe a discutir o tema projetos sociais, da perspectiva da participação voluntária dos jovens universitários, com o objetivo de identificar o processo de interação do indivíduo com a idéia de ação voluntária, em termos de participação e efetivo envolvimento. O público pesquisado era composto por alunos ingressantes do ano de 2010 do curso de Administração de Empresas de determinada universidade particular da cidade de São José dos Campos, estado de São Paulo, num universo de 392 alunos. Desse universo, 149 alunos responderam o material enviado, com o descarte de 16 questionários por erro no preenchimento. O material sistematizado e analisado ficou composto por 133 alunos. A valorização da experiência voluntária, embora se justifique aos olhos dos universitários pela via da caridade, da cidadania e da realização pessoal, defronta-se com uma nova exigência das organizações: a responsabilidade social e o comprometimento do empregado, diante das novas formas de exploração e de dominação do modo de produção tecnológico.Latin American Journal of Business ManagementLatin American Journal of Business ManagementLatin American Journal of Business Management2011-07-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfhttps://www.lajbm.com.br/index.php/journal/article/view/23Latin American Journal of Business Management; Vol. 2 No. 1 (2011)Latin American Journal of Business Management; Vol. 2 Núm. 1 (2011)Latin American Journal of Business Management; v. 2 n. 1 (2011)2178-4833reponame:Latin American Journal of Business Managementinstname:Universidade de Taubaté (UNITAU)instacron:UNITAUporhttps://www.lajbm.com.br/index.php/journal/article/view/23/25Mello, Adilson da SilvaPimenta, Carlos Alberto MáximoPaulino, Evandro Márcio de Carvalhoinfo:eu-repo/semantics/openAccess2011-07-17T23:43:03Zoai:ojs2.lajbm.com.br:article/23Revistahttps://www.lajbm.com.br/index.php/journal/indexhttp://www.lajbm.net/index.php/journal/oaimarcela.moraes@unitau.com.br||editor@lajbm.net2178-48332178-4833opendoar:2011-07-17T23:43:03Latin American Journal of Business Management - Universidade de Taubaté (UNITAU)false |
dc.title.none.fl_str_mv |
Merchandising: characterization of promotion in point-of-sale of a Vale do Paraíba/SP regional distributor Projetos sociais em discussão: um estudo sobre a experiência voluntária entre jovens universitários |
title |
Merchandising: characterization of promotion in point-of-sale of a Vale do Paraíba/SP regional distributor |
spellingShingle |
Merchandising: characterization of promotion in point-of-sale of a Vale do Paraíba/SP regional distributor Mello, Adilson da Silva Social Projects Volunteers Personnel Management Young University Projetos Sociais Voluntariado Gestão de Pessoas Jovens Universitários |
title_short |
Merchandising: characterization of promotion in point-of-sale of a Vale do Paraíba/SP regional distributor |
title_full |
Merchandising: characterization of promotion in point-of-sale of a Vale do Paraíba/SP regional distributor |
title_fullStr |
Merchandising: characterization of promotion in point-of-sale of a Vale do Paraíba/SP regional distributor |
title_full_unstemmed |
Merchandising: characterization of promotion in point-of-sale of a Vale do Paraíba/SP regional distributor |
title_sort |
Merchandising: characterization of promotion in point-of-sale of a Vale do Paraíba/SP regional distributor |
author |
Mello, Adilson da Silva |
author_facet |
Mello, Adilson da Silva Pimenta, Carlos Alberto Máximo Paulino, Evandro Márcio de Carvalho |
author_role |
author |
author2 |
Pimenta, Carlos Alberto Máximo Paulino, Evandro Márcio de Carvalho |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Mello, Adilson da Silva Pimenta, Carlos Alberto Máximo Paulino, Evandro Márcio de Carvalho |
dc.subject.por.fl_str_mv |
Social Projects Volunteers Personnel Management Young University Projetos Sociais Voluntariado Gestão de Pessoas Jovens Universitários |
topic |
Social Projects Volunteers Personnel Management Young University Projetos Sociais Voluntariado Gestão de Pessoas Jovens Universitários |
description |
The paper proposes to discuss the theme of social projects, from the perspective of voluntary participation of university students, with the aim of identify the interaction of the individual with the idea of voluntary action in terms of participation and effective involvement. The public surveyed was composed of students entering the year 2010 of the Business Administration course of a private university in the city of São José dos Campos, São Paulo, in a universe of 392 students. In this universe, 149 students responded to the material submitted with the disposal of 16 questionnaires filled in by mistake. Systematized and analyzed the material was composed of 133 students. The value of volunteer experience, whilst justified in the point of view of the university by way of charity, citizenship and personal fulfillment, is faced with a new requirement of organizations: social responsibility and employee commitment in the face of new forms of exploitation and domination of the mode of production technology. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-07-17 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.lajbm.com.br/index.php/journal/article/view/23 |
url |
https://www.lajbm.com.br/index.php/journal/article/view/23 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.lajbm.com.br/index.php/journal/article/view/23/25 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Latin American Journal of Business Management Latin American Journal of Business Management Latin American Journal of Business Management |
publisher.none.fl_str_mv |
Latin American Journal of Business Management Latin American Journal of Business Management Latin American Journal of Business Management |
dc.source.none.fl_str_mv |
Latin American Journal of Business Management; Vol. 2 No. 1 (2011) Latin American Journal of Business Management; Vol. 2 Núm. 1 (2011) Latin American Journal of Business Management; v. 2 n. 1 (2011) 2178-4833 reponame:Latin American Journal of Business Management instname:Universidade de Taubaté (UNITAU) instacron:UNITAU |
instname_str |
Universidade de Taubaté (UNITAU) |
instacron_str |
UNITAU |
institution |
UNITAU |
reponame_str |
Latin American Journal of Business Management |
collection |
Latin American Journal of Business Management |
repository.name.fl_str_mv |
Latin American Journal of Business Management - Universidade de Taubaté (UNITAU) |
repository.mail.fl_str_mv |
marcela.moraes@unitau.com.br||editor@lajbm.net |
_version_ |
1787715127937597440 |