LOGÍSTICA HUMANITÁRIA: TECNOLOGIAS DIGITAIS DE COMUNICAÇÃO NA GESTÃO DE RISCOS DE DESASTRES

• Autor(a) principal: Moura, Roque Antônio
• Data de Publicação: 2024
• Outros Autores: Monteiro, Vera Lúcia, Galvão Junior, Lourival da Cruz, Oliveira, Márcia Regina, Silva, Messias Borges
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Latin American Journal of Business Management
• Texto Completo: https://www.lajbm.com.br/index.php/journal/article/view/775

Disasters can occur due to natural causes or human action. In both situations, the value of using social media is clearly recognized. Risks exist when a given society presents a certain degree of vulnerability and when considering people's perception of the risks to which they are exposed, it is known that there are differences between real risks and perceived risks. In this context, this research evaluated different media to detect the most assertive means of communicating with citizens, to better direct the communication actions of Civil Defense agents with communities in risk areas. Research on risk perception and communication has clearly demonstrated that understanding risks requires more than informing and educating people about risks, as the credibility and rigor of the agent sending the information must be balanced with the perception and common sense of the recipients. . In this sense, it is essential to develop clear protocols to be followed by government and Civil Defense agents, to provide effective and safe communication to the public, in order to avoid ambiguities, doubts and errors to guarantee control of a situation and the public trust.