GOVERNMENT ENCOURAGING SOCIAL AND ECONOMIC DEVELOPMENT THROUGH BY MIXED CAPITAL BANK: STIMULATING SOCIAL ENTREPRENEURSHIP
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Revista brasileira de gestão e desenvolvimento regional |
Texto Completo: | https://www.rbgdr.net/revista/index.php/rbgdr/article/view/5408 |
Resumo: | The analysis of government actions promoted by the state is present in several surveys. However, there are few contributions that analyze the social benefits of activities developed by public institutions of mixed capital, that reconcile social and economic aspects. This research aims to analyze the social effectiveness of a corporate social responsibility action of a mixed capital financial institution. Documentary research was developed in 11,377 projects, combined with the application of a questionnaire. It was identified that corporate social responsibility actions should prioritize social impact, positioning financial return and reputation as secondary aspects, in order to guarantee the social intentions of the institution promoting the activity, otherwise it will only be addressed how a investment for marketing strategies. Projects that seek to develop economic activities in underserved locations provide significant and lasting social impacts. A significant benefit of Corporate Social Responsibility is to empower people to be social entrepreneurs, and to encourage the dissemination of the culture of social entrepreneurship, thus enhancing the occurrence of more projects that serve the less favored economic classes. |
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GOVERNMENT ENCOURAGING SOCIAL AND ECONOMIC DEVELOPMENT THROUGH BY MIXED CAPITAL BANK: STIMULATING SOCIAL ENTREPRENEURSHIPGOVERNO INCENTIVANDO O DESENVOLVIMENTO SOCIAL E ECONÔMICO ATRAVÉS DE BANCO DE CAPITAL MISTO: ESTÍMULO O EMPREENDEDORISMO SOCIALRegional Development.Sustainability. Social impact. Social innovation. Corporate governance.The analysis of government actions promoted by the state is present in several surveys. However, there are few contributions that analyze the social benefits of activities developed by public institutions of mixed capital, that reconcile social and economic aspects. This research aims to analyze the social effectiveness of a corporate social responsibility action of a mixed capital financial institution. Documentary research was developed in 11,377 projects, combined with the application of a questionnaire. It was identified that corporate social responsibility actions should prioritize social impact, positioning financial return and reputation as secondary aspects, in order to guarantee the social intentions of the institution promoting the activity, otherwise it will only be addressed how a investment for marketing strategies. Projects that seek to develop economic activities in underserved locations provide significant and lasting social impacts. A significant benefit of Corporate Social Responsibility is to empower people to be social entrepreneurs, and to encourage the dissemination of the culture of social entrepreneurship, thus enhancing the occurrence of more projects that serve the less favored economic classes.A análise das ações governamentais promovidas pelo estado está presente em várias pesquisas. Entretanto, existem poucas contribuições que analisam os benefícios sociais de atividades desenvolvidas por instituições públicas de capital misto, que conciliam aspectos sociais e econômicos. Assim, esta pesquisa objetiva analisar a efetividade social de uma ação de Responsabilidade Social Corporativa de uma instituição financeira. Desenvolveu-se uma pesquisa documental em 11377 projetos, combinando-o com a aplicação de questionário. Identificou-se que as ações de Responsabilidade Social Corporativa devem priorizar o benefício social, posicionando o retorno financeiro e a reputação como aspectos secundários, a fim de garantir a real finalidade das intenções sociais da instituição promotora da atividade, pois caso contrário se estará abordando apenas estratégias de investimento e marketing. Os projetos que buscam o desenvolvimento de atividades econômicas em localidades carentes, proporcionam benefícios sociais significativos e perenes. Um benefício significativo da Responsabilidade Social Corporativa é capacitar as pessoas para serem empreendedores sociais, e incentivar a difusão da cultura do empreendedorismo social, potencializando assim a ocorrência de mais projetos que atendam as classes econômicas menos favorecidas.Universidade de Taubaté2022-06-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa exploratória, Survey, pesquisa documentalapplication/pdfhttps://www.rbgdr.net/revista/index.php/rbgdr/article/view/540810.54399/rbgdr.v18i2.5408Revista Brasileira de Gestão e Desenvolvimento Regional; Vol. 18 No. 2 (2022)RBGDR; Vol. 18 Núm. 2 (2022)Revista Brasileira de Gestão e Desenvolvimento Regional; v. 18 n. 2 (2022)1809-239X10.54399/rbgdr.v18i2reponame:Revista brasileira de gestão e desenvolvimento regionalinstname:Universidade de Taubaté (UNITAU)instacron:UNITAUenghttps://www.rbgdr.net/revista/index.php/rbgdr/article/view/5408/1189Copyright (c) 2022 Revista Brasileira de Gestão e Desenvolvimento Regionalhttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessMachado Junior, CelsoAurélio, Rony RobertoRibeiro, Daielly Melina Nassif MantovaniViana, Adriana Backx Noronha2024-02-08T18:39:17Zoai:ojs2.rbgdr.net:article/5408Revistahttps://www.rbgdr.net/revista/index.php/rbgdrPUBhttps://www.rbgdr.net/revista/index.php/rbgdr/oai||monicafcarniello@gmail.com1809-239X1809-239Xopendoar:2024-02-08T18:39:17Revista brasileira de gestão e desenvolvimento regional - Universidade de Taubaté (UNITAU)false |
dc.title.none.fl_str_mv |
GOVERNMENT ENCOURAGING SOCIAL AND ECONOMIC DEVELOPMENT THROUGH BY MIXED CAPITAL BANK: STIMULATING SOCIAL ENTREPRENEURSHIP GOVERNO INCENTIVANDO O DESENVOLVIMENTO SOCIAL E ECONÔMICO ATRAVÉS DE BANCO DE CAPITAL MISTO: ESTÍMULO O EMPREENDEDORISMO SOCIAL |
title |
GOVERNMENT ENCOURAGING SOCIAL AND ECONOMIC DEVELOPMENT THROUGH BY MIXED CAPITAL BANK: STIMULATING SOCIAL ENTREPRENEURSHIP |
spellingShingle |
GOVERNMENT ENCOURAGING SOCIAL AND ECONOMIC DEVELOPMENT THROUGH BY MIXED CAPITAL BANK: STIMULATING SOCIAL ENTREPRENEURSHIP Machado Junior, Celso Regional Development.Sustainability. Social impact. Social innovation. Corporate governance. |
title_short |
GOVERNMENT ENCOURAGING SOCIAL AND ECONOMIC DEVELOPMENT THROUGH BY MIXED CAPITAL BANK: STIMULATING SOCIAL ENTREPRENEURSHIP |
title_full |
GOVERNMENT ENCOURAGING SOCIAL AND ECONOMIC DEVELOPMENT THROUGH BY MIXED CAPITAL BANK: STIMULATING SOCIAL ENTREPRENEURSHIP |
title_fullStr |
GOVERNMENT ENCOURAGING SOCIAL AND ECONOMIC DEVELOPMENT THROUGH BY MIXED CAPITAL BANK: STIMULATING SOCIAL ENTREPRENEURSHIP |
title_full_unstemmed |
GOVERNMENT ENCOURAGING SOCIAL AND ECONOMIC DEVELOPMENT THROUGH BY MIXED CAPITAL BANK: STIMULATING SOCIAL ENTREPRENEURSHIP |
title_sort |
GOVERNMENT ENCOURAGING SOCIAL AND ECONOMIC DEVELOPMENT THROUGH BY MIXED CAPITAL BANK: STIMULATING SOCIAL ENTREPRENEURSHIP |
author |
Machado Junior, Celso |
author_facet |
Machado Junior, Celso Aurélio, Rony Roberto Ribeiro, Daielly Melina Nassif Mantovani Viana, Adriana Backx Noronha |
author_role |
author |
author2 |
Aurélio, Rony Roberto Ribeiro, Daielly Melina Nassif Mantovani Viana, Adriana Backx Noronha |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Machado Junior, Celso Aurélio, Rony Roberto Ribeiro, Daielly Melina Nassif Mantovani Viana, Adriana Backx Noronha |
dc.subject.por.fl_str_mv |
Regional Development.Sustainability. Social impact. Social innovation. Corporate governance. |
topic |
Regional Development.Sustainability. Social impact. Social innovation. Corporate governance. |
description |
The analysis of government actions promoted by the state is present in several surveys. However, there are few contributions that analyze the social benefits of activities developed by public institutions of mixed capital, that reconcile social and economic aspects. This research aims to analyze the social effectiveness of a corporate social responsibility action of a mixed capital financial institution. Documentary research was developed in 11,377 projects, combined with the application of a questionnaire. It was identified that corporate social responsibility actions should prioritize social impact, positioning financial return and reputation as secondary aspects, in order to guarantee the social intentions of the institution promoting the activity, otherwise it will only be addressed how a investment for marketing strategies. Projects that seek to develop economic activities in underserved locations provide significant and lasting social impacts. A significant benefit of Corporate Social Responsibility is to empower people to be social entrepreneurs, and to encourage the dissemination of the culture of social entrepreneurship, thus enhancing the occurrence of more projects that serve the less favored economic classes. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-06-05 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Pesquisa exploratória, Survey, pesquisa documental |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.rbgdr.net/revista/index.php/rbgdr/article/view/5408 10.54399/rbgdr.v18i2.5408 |
url |
https://www.rbgdr.net/revista/index.php/rbgdr/article/view/5408 |
identifier_str_mv |
10.54399/rbgdr.v18i2.5408 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.rbgdr.net/revista/index.php/rbgdr/article/view/5408/1189 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Revista Brasileira de Gestão e Desenvolvimento Regional https://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Revista Brasileira de Gestão e Desenvolvimento Regional https://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade de Taubaté |
publisher.none.fl_str_mv |
Universidade de Taubaté |
dc.source.none.fl_str_mv |
Revista Brasileira de Gestão e Desenvolvimento Regional; Vol. 18 No. 2 (2022) RBGDR; Vol. 18 Núm. 2 (2022) Revista Brasileira de Gestão e Desenvolvimento Regional; v. 18 n. 2 (2022) 1809-239X 10.54399/rbgdr.v18i2 reponame:Revista brasileira de gestão e desenvolvimento regional instname:Universidade de Taubaté (UNITAU) instacron:UNITAU |
instname_str |
Universidade de Taubaté (UNITAU) |
instacron_str |
UNITAU |
institution |
UNITAU |
reponame_str |
Revista brasileira de gestão e desenvolvimento regional |
collection |
Revista brasileira de gestão e desenvolvimento regional |
repository.name.fl_str_mv |
Revista brasileira de gestão e desenvolvimento regional - Universidade de Taubaté (UNITAU) |
repository.mail.fl_str_mv |
||monicafcarniello@gmail.com |
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1800220465884561408 |