Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece

Detalhes bibliográficos
Autor(a) principal: Lopezosa, Carlos
Data de Publicação: 2023
Outros Autores: Giomelakis, Dimitrios, Pedrosa, Leyberson [UNESP], Codina, Lluís
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da UNESP
Texto Completo: http://dx.doi.org/10.1108/OIR-10-2022-0574
http://hdl.handle.net/11449/247325
Resumo: Purpose: This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. Design/methodology/approach: This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. The study involved conducting 61 semi-structured interviews with experts that are representative of a range of different professional profiles within the fields of journalism and search engine positioning (SEO) in Brazil, Spain and Greece. Based on the data collected, the authors created five semantic categories and compared the experts' perceptions in order to detect common response patterns. Findings: This study results confirm the existence of different degrees of convergence and divergence in the opinions expressed in these three countries regarding the main dimensions of Google Discover, including specific strategies using the feed, its impact on web traffic, its impact on both quality and sensationalist content and on the degree of responsibility shown by the digital media in its use. The authors are also able to propose a set of best practices that journalists and digital media in-house web visibility teams should take into account to increase their probability of appearing in Google Discover. To this end, the authors consider strategies in the following areas of application: topics, different aspects of publication, elements of user experience, strategic analysis and diffusion and marketing. Originality/value: Although research exists on the application of SEO to different areas, there have not, to date, been any studies examining Google Discover. Peer review: The peer-review history for this article is available at: https://publons.com/publon/10.1108/OIR-10-2022-0574.
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spelling Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and GreeceDigital mediaGoogleGoogle discoverMobile newsOnline journalismPersonalized newsSearch engine optimizationWeb visibilityPurpose: This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. Design/methodology/approach: This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. The study involved conducting 61 semi-structured interviews with experts that are representative of a range of different professional profiles within the fields of journalism and search engine positioning (SEO) in Brazil, Spain and Greece. Based on the data collected, the authors created five semantic categories and compared the experts' perceptions in order to detect common response patterns. Findings: This study results confirm the existence of different degrees of convergence and divergence in the opinions expressed in these three countries regarding the main dimensions of Google Discover, including specific strategies using the feed, its impact on web traffic, its impact on both quality and sensationalist content and on the degree of responsibility shown by the digital media in its use. The authors are also able to propose a set of best practices that journalists and digital media in-house web visibility teams should take into account to increase their probability of appearing in Google Discover. To this end, the authors consider strategies in the following areas of application: topics, different aspects of publication, elements of user experience, strategic analysis and diffusion and marketing. Originality/value: Although research exists on the application of SEO to different areas, there have not, to date, been any studies examining Google Discover. Peer review: The peer-review history for this article is available at: https://publons.com/publon/10.1108/OIR-10-2022-0574.Department of Librarianship Documentation and Audiovisual Communication Universitat de BarcelonaDepartment of Social and Political Sciences Journalism Program University of CyprusDepartment of Communication Universidade Estadual PaulistaDepartment of Communication Pompeu Fabra UniversityDepartment of Communication Universidade Estadual PaulistaUniversitat de BarcelonaUniversity of CyprusUniversidade Estadual Paulista (UNESP)Pompeu Fabra UniversityLopezosa, CarlosGiomelakis, DimitriosPedrosa, Leyberson [UNESP]Codina, Lluís2023-07-29T13:13:02Z2023-07-29T13:13:02Z2023-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://dx.doi.org/10.1108/OIR-10-2022-0574Online Information Review.1468-4527http://hdl.handle.net/11449/24732510.1108/OIR-10-2022-05742-s2.0-85158859155Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengOnline Information Reviewinfo:eu-repo/semantics/openAccess2023-07-29T13:13:02Zoai:repositorio.unesp.br:11449/247325Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T14:06:30.118010Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece
title Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece
spellingShingle Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece
Lopezosa, Carlos
Digital media
Google
Google discover
Mobile news
Online journalism
Personalized news
Search engine optimization
Web visibility
title_short Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece
title_full Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece
title_fullStr Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece
title_full_unstemmed Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece
title_sort Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece
author Lopezosa, Carlos
author_facet Lopezosa, Carlos
Giomelakis, Dimitrios
Pedrosa, Leyberson [UNESP]
Codina, Lluís
author_role author
author2 Giomelakis, Dimitrios
Pedrosa, Leyberson [UNESP]
Codina, Lluís
author2_role author
author
author
dc.contributor.none.fl_str_mv Universitat de Barcelona
University of Cyprus
Universidade Estadual Paulista (UNESP)
Pompeu Fabra University
dc.contributor.author.fl_str_mv Lopezosa, Carlos
Giomelakis, Dimitrios
Pedrosa, Leyberson [UNESP]
Codina, Lluís
dc.subject.por.fl_str_mv Digital media
Google
Google discover
Mobile news
Online journalism
Personalized news
Search engine optimization
Web visibility
topic Digital media
Google
Google discover
Mobile news
Online journalism
Personalized news
Search engine optimization
Web visibility
description Purpose: This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. Design/methodology/approach: This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. The study involved conducting 61 semi-structured interviews with experts that are representative of a range of different professional profiles within the fields of journalism and search engine positioning (SEO) in Brazil, Spain and Greece. Based on the data collected, the authors created five semantic categories and compared the experts' perceptions in order to detect common response patterns. Findings: This study results confirm the existence of different degrees of convergence and divergence in the opinions expressed in these three countries regarding the main dimensions of Google Discover, including specific strategies using the feed, its impact on web traffic, its impact on both quality and sensationalist content and on the degree of responsibility shown by the digital media in its use. The authors are also able to propose a set of best practices that journalists and digital media in-house web visibility teams should take into account to increase their probability of appearing in Google Discover. To this end, the authors consider strategies in the following areas of application: topics, different aspects of publication, elements of user experience, strategic analysis and diffusion and marketing. Originality/value: Although research exists on the application of SEO to different areas, there have not, to date, been any studies examining Google Discover. Peer review: The peer-review history for this article is available at: https://publons.com/publon/10.1108/OIR-10-2022-0574.
publishDate 2023
dc.date.none.fl_str_mv 2023-07-29T13:13:02Z
2023-07-29T13:13:02Z
2023-01-01
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://dx.doi.org/10.1108/OIR-10-2022-0574
Online Information Review.
1468-4527
http://hdl.handle.net/11449/247325
10.1108/OIR-10-2022-0574
2-s2.0-85158859155
url http://dx.doi.org/10.1108/OIR-10-2022-0574
http://hdl.handle.net/11449/247325
identifier_str_mv Online Information Review.
1468-4527
10.1108/OIR-10-2022-0574
2-s2.0-85158859155
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Online Information Review
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv Scopus
reponame:Repositório Institucional da UNESP
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Repositório Institucional da UNESP
collection Repositório Institucional da UNESP
repository.name.fl_str_mv Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)
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