Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UNESP |
Texto Completo: | http://dx.doi.org/10.1108/OIR-10-2022-0574 http://hdl.handle.net/11449/247325 |
Resumo: | Purpose: This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. Design/methodology/approach: This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. The study involved conducting 61 semi-structured interviews with experts that are representative of a range of different professional profiles within the fields of journalism and search engine positioning (SEO) in Brazil, Spain and Greece. Based on the data collected, the authors created five semantic categories and compared the experts' perceptions in order to detect common response patterns. Findings: This study results confirm the existence of different degrees of convergence and divergence in the opinions expressed in these three countries regarding the main dimensions of Google Discover, including specific strategies using the feed, its impact on web traffic, its impact on both quality and sensationalist content and on the degree of responsibility shown by the digital media in its use. The authors are also able to propose a set of best practices that journalists and digital media in-house web visibility teams should take into account to increase their probability of appearing in Google Discover. To this end, the authors consider strategies in the following areas of application: topics, different aspects of publication, elements of user experience, strategic analysis and diffusion and marketing. Originality/value: Although research exists on the application of SEO to different areas, there have not, to date, been any studies examining Google Discover. Peer review: The peer-review history for this article is available at: https://publons.com/publon/10.1108/OIR-10-2022-0574. |
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Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and GreeceDigital mediaGoogleGoogle discoverMobile newsOnline journalismPersonalized newsSearch engine optimizationWeb visibilityPurpose: This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. Design/methodology/approach: This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. The study involved conducting 61 semi-structured interviews with experts that are representative of a range of different professional profiles within the fields of journalism and search engine positioning (SEO) in Brazil, Spain and Greece. Based on the data collected, the authors created five semantic categories and compared the experts' perceptions in order to detect common response patterns. Findings: This study results confirm the existence of different degrees of convergence and divergence in the opinions expressed in these three countries regarding the main dimensions of Google Discover, including specific strategies using the feed, its impact on web traffic, its impact on both quality and sensationalist content and on the degree of responsibility shown by the digital media in its use. The authors are also able to propose a set of best practices that journalists and digital media in-house web visibility teams should take into account to increase their probability of appearing in Google Discover. To this end, the authors consider strategies in the following areas of application: topics, different aspects of publication, elements of user experience, strategic analysis and diffusion and marketing. Originality/value: Although research exists on the application of SEO to different areas, there have not, to date, been any studies examining Google Discover. Peer review: The peer-review history for this article is available at: https://publons.com/publon/10.1108/OIR-10-2022-0574.Department of Librarianship Documentation and Audiovisual Communication Universitat de BarcelonaDepartment of Social and Political Sciences Journalism Program University of CyprusDepartment of Communication Universidade Estadual PaulistaDepartment of Communication Pompeu Fabra UniversityDepartment of Communication Universidade Estadual PaulistaUniversitat de BarcelonaUniversity of CyprusUniversidade Estadual Paulista (UNESP)Pompeu Fabra UniversityLopezosa, CarlosGiomelakis, DimitriosPedrosa, Leyberson [UNESP]Codina, Lluís2023-07-29T13:13:02Z2023-07-29T13:13:02Z2023-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://dx.doi.org/10.1108/OIR-10-2022-0574Online Information Review.1468-4527http://hdl.handle.net/11449/24732510.1108/OIR-10-2022-05742-s2.0-85158859155Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengOnline Information Reviewinfo:eu-repo/semantics/openAccess2023-07-29T13:13:02Zoai:repositorio.unesp.br:11449/247325Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T14:06:30.118010Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece |
title |
Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece |
spellingShingle |
Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece Lopezosa, Carlos Digital media Google discover Mobile news Online journalism Personalized news Search engine optimization Web visibility |
title_short |
Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece |
title_full |
Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece |
title_fullStr |
Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece |
title_full_unstemmed |
Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece |
title_sort |
Google Discover: uses, applications and challenges in the digital journalism of Spain, Brazil and Greece |
author |
Lopezosa, Carlos |
author_facet |
Lopezosa, Carlos Giomelakis, Dimitrios Pedrosa, Leyberson [UNESP] Codina, Lluís |
author_role |
author |
author2 |
Giomelakis, Dimitrios Pedrosa, Leyberson [UNESP] Codina, Lluís |
author2_role |
author author author |
dc.contributor.none.fl_str_mv |
Universitat de Barcelona University of Cyprus Universidade Estadual Paulista (UNESP) Pompeu Fabra University |
dc.contributor.author.fl_str_mv |
Lopezosa, Carlos Giomelakis, Dimitrios Pedrosa, Leyberson [UNESP] Codina, Lluís |
dc.subject.por.fl_str_mv |
Digital media Google discover Mobile news Online journalism Personalized news Search engine optimization Web visibility |
topic |
Digital media Google discover Mobile news Online journalism Personalized news Search engine optimization Web visibility |
description |
Purpose: This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. Design/methodology/approach: This paper constitutes the first academic study to be made of Google Discover as applied to online journalism. The study involved conducting 61 semi-structured interviews with experts that are representative of a range of different professional profiles within the fields of journalism and search engine positioning (SEO) in Brazil, Spain and Greece. Based on the data collected, the authors created five semantic categories and compared the experts' perceptions in order to detect common response patterns. Findings: This study results confirm the existence of different degrees of convergence and divergence in the opinions expressed in these three countries regarding the main dimensions of Google Discover, including specific strategies using the feed, its impact on web traffic, its impact on both quality and sensationalist content and on the degree of responsibility shown by the digital media in its use. The authors are also able to propose a set of best practices that journalists and digital media in-house web visibility teams should take into account to increase their probability of appearing in Google Discover. To this end, the authors consider strategies in the following areas of application: topics, different aspects of publication, elements of user experience, strategic analysis and diffusion and marketing. Originality/value: Although research exists on the application of SEO to different areas, there have not, to date, been any studies examining Google Discover. Peer review: The peer-review history for this article is available at: https://publons.com/publon/10.1108/OIR-10-2022-0574. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-07-29T13:13:02Z 2023-07-29T13:13:02Z 2023-01-01 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://dx.doi.org/10.1108/OIR-10-2022-0574 Online Information Review. 1468-4527 http://hdl.handle.net/11449/247325 10.1108/OIR-10-2022-0574 2-s2.0-85158859155 |
url |
http://dx.doi.org/10.1108/OIR-10-2022-0574 http://hdl.handle.net/11449/247325 |
identifier_str_mv |
Online Information Review. 1468-4527 10.1108/OIR-10-2022-0574 2-s2.0-85158859155 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Online Information Review |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
Scopus reponame:Repositório Institucional da UNESP instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
Repositório Institucional da UNESP |
collection |
Repositório Institucional da UNESP |
repository.name.fl_str_mv |
Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
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1808128317072605184 |