Comunicação comunitária e formação política: o movimento de moradia da Mooca

• Autor(a) principal: Freitas, Débora Aparecida Brombine [UNESP]
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/203251; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2019-01-28/000911168.pdf
• topic: Comunicação; Movimentos sociais; Relações públicas; Communication

We present a study about Movimento de Moradia da Mooca which has almost forty years of existence and has great relevance in the scenario of social movements in São Paulo. Founded in 1979, the so-called Movimento dos Quintais e Cortiços da Mooca, led the struggle of the popular classes for the right to housing in the central areas or expanded center of the city - a place segregated to the middle and high classes. Faced the wide formative disposition of the movement, in its constitution and early trajectory, we analyze - by bibliographical revision and participant research - these activities of political and cultural formation, in a diachronic perspective, verifying how the organization has transmitted itself generationally, from the old leaderships to the new members. This way, we reach our main objective that is analyze how the community communication can promove the movement's transmission. The present paper is a snippet of the scientific research Formação política e comunicação comunitária: o Movimento de Moradia da Mooca - financed by Fapesp, by process nº 2017/05202-1 - and it brings the discussion about the intern variables of the movement - organizational structure, relation between leaders and base and political action's repertory. Because these factors form a cycle that hampers the civil mobilization development and the political and cultural formation is on the center of this scenario, we defend the possible performance of community public relations - because of its features - in the scope of the social movements, in order to promove its transmission and permanence.