Planejamento de comunicação interna: Unimed Centro-Oeste Paulista

• Autor(a) principal: Oliveira, Mariana Cabral de [UNESP]
• Data de Publicação: 2017
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/155665; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2017-07-12/000887649.pdf
• topic: Unimed; Comunicação; Planejamento da comunicação; Comunicação nas organizações; Cooperativismo; Communication

The paper aims to analyze the internal communication of the organization Unimed Centro-Oeste Paulista, located in the city of Bauru - São Paulo, and, from the observed points, to elaborate a plan for the restructuring and inclusion of strategies for the integration of internal communication of the organization, aligned with your positioning. For this, concepts and definitions are presented to explain the need to create and implement an integrated communication planning as a tool for improvement and optimization in the communication processes in a services cooperative, encompassing a worldwide trend of integration and accountability of stakeholders. The elaboration of the communication plan is based on a Case Study and the participation as a trainee in the organization that made it possible to deepen the diagnosis about its internal public, the focus of this planning