CAN IT BE A GENERIC?: A STUDY ON THE BUYING BEHAVIOR OF BRAZILIAN MEDICINE CONSUMERS
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Institucional da UNESP |
Texto Completo: | http://dx.doi.org/10.20397/2177-6652/2020.v20i3.1891 http://hdl.handle.net/11449/195598 |
Resumo: | Main Goal: the objective of this study is to identify the factors that influence the consumer ithe purchase of medications and to understand the perception of consumers about the effectiveness of generics. Methodology: the study is characterized by a quantitative survey, in which 386 consumers of drugs participated, whose data were analyzed by means of descriptive statistics, bivariate correlation analysis and multiple linear regression. Originality: the study advanced in a gap regarding the identification of behavioral factors that may potentialize the acceptance of generic drugs in Brazil. Main results: we found that a large part of the sample does not recognize that a generic drug has the same effect as a reference drug. Theoretical contributions: we identified the factors that explain the perceived efficacy of generic drugs. Management contributions: promoting educational measures for the population and health professionals can be a good guideline, generating benefits by enabling the transfer of resources to investments in other areas of health. |
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CAN IT BE A GENERIC?: A STUDY ON THE BUYING BEHAVIOR OF BRAZILIAN MEDICINE CONSUMERSconsumer behaviordrugsgeneric drugMain Goal: the objective of this study is to identify the factors that influence the consumer ithe purchase of medications and to understand the perception of consumers about the effectiveness of generics. Methodology: the study is characterized by a quantitative survey, in which 386 consumers of drugs participated, whose data were analyzed by means of descriptive statistics, bivariate correlation analysis and multiple linear regression. Originality: the study advanced in a gap regarding the identification of behavioral factors that may potentialize the acceptance of generic drugs in Brazil. Main results: we found that a large part of the sample does not recognize that a generic drug has the same effect as a reference drug. Theoretical contributions: we identified the factors that explain the perceived efficacy of generic drugs. Management contributions: promoting educational measures for the population and health professionals can be a good guideline, generating benefits by enabling the transfer of resources to investments in other areas of health.Univ Fed Sao Paulo, UNIFESP, Sao Paulo, BrazilUniv Nove Julho, UNINOVE, Adm, Sao Paulo, BrazilUniv Nove Julho, PPGA Programa Posgrad Adm, Adm Mkt, Sao Paulo, BrazilMPA GSS, Metodos Quantitat, Sao Paulo, BrazilUniv Fed Sao Paulo, UNESP, Curso Adm, Escola Paulista Polit Econ & Negocios, Sao Paulo, BrazilUniv Fed Sao Paulo, UNESP, Curso Adm, Escola Paulista Polit Econ & Negocios, Sao Paulo, BrazilFundacao Pedro LeopoldoUniversidade Federal de São Paulo (UNIFESP)Univ Nove JulhoMPA GSSUniversidade Estadual Paulista (Unesp)Froda, Isabela AlvesCarvalho, MarceloLopes, Evandro LuizContreras Pinochet, Luis Hernan [UNESP]2020-12-10T17:40:00Z2020-12-10T17:40:00Z2020-07-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article157-178http://dx.doi.org/10.20397/2177-6652/2020.v20i3.1891Revista Gestao & Tecnologia-journal Of Management And Technology. Pedro Leopoldo: Fundacao Pedro Leopoldo, v. 20, n. 3, p. 157-178, 2020.1677-9479http://hdl.handle.net/11449/19559810.20397/2177-6652/2020.v20i3.1891WOS:000560471300008Web of Sciencereponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporRevista Gestao & Tecnologia-journal Of Management And Technologyinfo:eu-repo/semantics/openAccess2021-10-23T08:32:03Zoai:repositorio.unesp.br:11449/195598Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T23:08:36.568418Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
CAN IT BE A GENERIC?: A STUDY ON THE BUYING BEHAVIOR OF BRAZILIAN MEDICINE CONSUMERS |
title |
CAN IT BE A GENERIC?: A STUDY ON THE BUYING BEHAVIOR OF BRAZILIAN MEDICINE CONSUMERS |
spellingShingle |
CAN IT BE A GENERIC?: A STUDY ON THE BUYING BEHAVIOR OF BRAZILIAN MEDICINE CONSUMERS Froda, Isabela Alves consumer behavior drugs generic drug |
title_short |
CAN IT BE A GENERIC?: A STUDY ON THE BUYING BEHAVIOR OF BRAZILIAN MEDICINE CONSUMERS |
title_full |
CAN IT BE A GENERIC?: A STUDY ON THE BUYING BEHAVIOR OF BRAZILIAN MEDICINE CONSUMERS |
title_fullStr |
CAN IT BE A GENERIC?: A STUDY ON THE BUYING BEHAVIOR OF BRAZILIAN MEDICINE CONSUMERS |
title_full_unstemmed |
CAN IT BE A GENERIC?: A STUDY ON THE BUYING BEHAVIOR OF BRAZILIAN MEDICINE CONSUMERS |
title_sort |
CAN IT BE A GENERIC?: A STUDY ON THE BUYING BEHAVIOR OF BRAZILIAN MEDICINE CONSUMERS |
author |
Froda, Isabela Alves |
author_facet |
Froda, Isabela Alves Carvalho, Marcelo Lopes, Evandro Luiz Contreras Pinochet, Luis Hernan [UNESP] |
author_role |
author |
author2 |
Carvalho, Marcelo Lopes, Evandro Luiz Contreras Pinochet, Luis Hernan [UNESP] |
author2_role |
author author author |
dc.contributor.none.fl_str_mv |
Universidade Federal de São Paulo (UNIFESP) Univ Nove Julho MPA GSS Universidade Estadual Paulista (Unesp) |
dc.contributor.author.fl_str_mv |
Froda, Isabela Alves Carvalho, Marcelo Lopes, Evandro Luiz Contreras Pinochet, Luis Hernan [UNESP] |
dc.subject.por.fl_str_mv |
consumer behavior drugs generic drug |
topic |
consumer behavior drugs generic drug |
description |
Main Goal: the objective of this study is to identify the factors that influence the consumer ithe purchase of medications and to understand the perception of consumers about the effectiveness of generics. Methodology: the study is characterized by a quantitative survey, in which 386 consumers of drugs participated, whose data were analyzed by means of descriptive statistics, bivariate correlation analysis and multiple linear regression. Originality: the study advanced in a gap regarding the identification of behavioral factors that may potentialize the acceptance of generic drugs in Brazil. Main results: we found that a large part of the sample does not recognize that a generic drug has the same effect as a reference drug. Theoretical contributions: we identified the factors that explain the perceived efficacy of generic drugs. Management contributions: promoting educational measures for the population and health professionals can be a good guideline, generating benefits by enabling the transfer of resources to investments in other areas of health. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-12-10T17:40:00Z 2020-12-10T17:40:00Z 2020-07-01 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://dx.doi.org/10.20397/2177-6652/2020.v20i3.1891 Revista Gestao & Tecnologia-journal Of Management And Technology. Pedro Leopoldo: Fundacao Pedro Leopoldo, v. 20, n. 3, p. 157-178, 2020. 1677-9479 http://hdl.handle.net/11449/195598 10.20397/2177-6652/2020.v20i3.1891 WOS:000560471300008 |
url |
http://dx.doi.org/10.20397/2177-6652/2020.v20i3.1891 http://hdl.handle.net/11449/195598 |
identifier_str_mv |
Revista Gestao & Tecnologia-journal Of Management And Technology. Pedro Leopoldo: Fundacao Pedro Leopoldo, v. 20, n. 3, p. 157-178, 2020. 1677-9479 10.20397/2177-6652/2020.v20i3.1891 WOS:000560471300008 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
Revista Gestao & Tecnologia-journal Of Management And Technology |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
157-178 |
dc.publisher.none.fl_str_mv |
Fundacao Pedro Leopoldo |
publisher.none.fl_str_mv |
Fundacao Pedro Leopoldo |
dc.source.none.fl_str_mv |
Web of Science reponame:Repositório Institucional da UNESP instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
Repositório Institucional da UNESP |
collection |
Repositório Institucional da UNESP |
repository.name.fl_str_mv |
Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
|
_version_ |
1808129494305734656 |