Gamificação aplicada à produção de roteiro para audiovisual educativo interativo

• Autor(a) principal: Christianini, Shelley Navari [UNESP]
• Data de Publicação: 2015
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/126480; http://www.athena.biblioteca.unesp.br/exlibris/bd/cathedra/18-08-2015/000840645.pdf
• topic: Televisão digital; Jogos; Entretenimento; Recursos audiovisuais; Digital television

We live in society that increasingly values the entertainment and the playful culture, mainly from digital games and electronic devices. Recent studies about interactive digital TV (DTV) and a convergence media in Brazil, show the need to encourage the development and production of interactive audiovisual quality content, especially for T-learning and programs that present educational messages from the entertainment concept - defined as Edutertainment. The objective of this study is to propose the gamification application as a link of communication to encourage and modify the user behavior, through a persuasive and compelling narrative that encourages intrinsic motivation for learning and entertainment in this media. From an exploratory research, followed by a descriptive and experimental study, it was found that there are few references on production scripts for programs and applications, particularly eductional, with simultaneous interactive applications for television flow or complementary programming content offered. As a result, is shown the entry gamification-IDTV that delimits these two scenarios, as well as a script model and a application prototype, whose narratives are geared towards transmedia production and multiplatform. The purpose is that the practice of modeling and prototyping can meet the demand content production projects for interactive audiovisual education and present essentially a hybrid, interactive and satisfying language for the environment and the television market