Business model and innovation strategy of a Brazilian food company

Detalhes bibliográficos
Autor(a) principal: Donadon, Frederico Andreis Beneli
Data de Publicação: 2020
Outros Autores: Santos, David Ferreira Lopes [UNESP]
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Institucional da UNESP
Texto Completo: http://dx.doi.org/10.18046/j.estger.2020.156.3634
http://hdl.handle.net/11449/208044
Resumo: This study aimed to analyze the business model, the strategy, and the innovation capacity of a Brazilian food industry. To this end, methodologically, a case study was conducted based on data collected by interviews marked by the Business Model Canvas and Innovation Octagon, which were validated with the software IRAMUTEQ. The results constitute a business model supported by an internal structure of research and development, aimed at the launch of new products with greater added value, directed towards the demands of consumption, and regulation. This competitive scenario differs from the results of other research, mainly with regard to the low level of investment in research and development, the incremental nature of innovations, the dependence on basic commodities, and the lack of effectiveness in innovative activities.
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spelling Business model and innovation strategy of a Brazilian food companyModelo de negócio e estratégia de inovação de uma empresa brasileira de alimentosBrazilFood companyInnovation strategiesInnovative capacityThis study aimed to analyze the business model, the strategy, and the innovation capacity of a Brazilian food industry. To this end, methodologically, a case study was conducted based on data collected by interviews marked by the Business Model Canvas and Innovation Octagon, which were validated with the software IRAMUTEQ. The results constitute a business model supported by an internal structure of research and development, aimed at the launch of new products with greater added value, directed towards the demands of consumption, and regulation. This competitive scenario differs from the results of other research, mainly with regard to the low level of investment in research and development, the incremental nature of innovations, the dependence on basic commodities, and the lack of effectiveness in innovative activities.Eixo Tecnológico de Gestão e Negócios Centro Estadual de Educação Tecnológica Paula Souza - CEETPSFaculdade de Ciências Agrárias e Veterinárias Universidade Estadual Paulista - UNESPFaculdade de Ciências Agrárias e Veterinárias Universidade Estadual Paulista - UNESPCentro Estadual de Educação Tecnológica Paula Souza - CEETPSUniversidade Estadual Paulista (Unesp)Donadon, Frederico Andreis BeneliSantos, David Ferreira Lopes [UNESP]2021-06-25T11:05:21Z2021-06-25T11:05:21Z2020-09-28info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article337-350http://dx.doi.org/10.18046/j.estger.2020.156.3634Estudios Gerenciales, v. 36, n. 156, p. 337-350, 2020.2665-67440123-5923http://hdl.handle.net/11449/20804410.18046/j.estger.2020.156.36342-s2.0-85092605294Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporEstudios Gerencialesinfo:eu-repo/semantics/openAccess2024-06-06T14:54:20Zoai:repositorio.unesp.br:11449/208044Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T19:25:25.246123Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv Business model and innovation strategy of a Brazilian food company
Modelo de negócio e estratégia de inovação de uma empresa brasileira de alimentos
title Business model and innovation strategy of a Brazilian food company
spellingShingle Business model and innovation strategy of a Brazilian food company
Donadon, Frederico Andreis Beneli
Brazil
Food company
Innovation strategies
Innovative capacity
title_short Business model and innovation strategy of a Brazilian food company
title_full Business model and innovation strategy of a Brazilian food company
title_fullStr Business model and innovation strategy of a Brazilian food company
title_full_unstemmed Business model and innovation strategy of a Brazilian food company
title_sort Business model and innovation strategy of a Brazilian food company
author Donadon, Frederico Andreis Beneli
author_facet Donadon, Frederico Andreis Beneli
Santos, David Ferreira Lopes [UNESP]
author_role author
author2 Santos, David Ferreira Lopes [UNESP]
author2_role author
dc.contributor.none.fl_str_mv Centro Estadual de Educação Tecnológica Paula Souza - CEETPS
Universidade Estadual Paulista (Unesp)
dc.contributor.author.fl_str_mv Donadon, Frederico Andreis Beneli
Santos, David Ferreira Lopes [UNESP]
dc.subject.por.fl_str_mv Brazil
Food company
Innovation strategies
Innovative capacity
topic Brazil
Food company
Innovation strategies
Innovative capacity
description This study aimed to analyze the business model, the strategy, and the innovation capacity of a Brazilian food industry. To this end, methodologically, a case study was conducted based on data collected by interviews marked by the Business Model Canvas and Innovation Octagon, which were validated with the software IRAMUTEQ. The results constitute a business model supported by an internal structure of research and development, aimed at the launch of new products with greater added value, directed towards the demands of consumption, and regulation. This competitive scenario differs from the results of other research, mainly with regard to the low level of investment in research and development, the incremental nature of innovations, the dependence on basic commodities, and the lack of effectiveness in innovative activities.
publishDate 2020
dc.date.none.fl_str_mv 2020-09-28
2021-06-25T11:05:21Z
2021-06-25T11:05:21Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://dx.doi.org/10.18046/j.estger.2020.156.3634
Estudios Gerenciales, v. 36, n. 156, p. 337-350, 2020.
2665-6744
0123-5923
http://hdl.handle.net/11449/208044
10.18046/j.estger.2020.156.3634
2-s2.0-85092605294
url http://dx.doi.org/10.18046/j.estger.2020.156.3634
http://hdl.handle.net/11449/208044
identifier_str_mv Estudios Gerenciales, v. 36, n. 156, p. 337-350, 2020.
2665-6744
0123-5923
10.18046/j.estger.2020.156.3634
2-s2.0-85092605294
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv Estudios Gerenciales
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 337-350
dc.source.none.fl_str_mv Scopus
reponame:Repositório Institucional da UNESP
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Repositório Institucional da UNESP
collection Repositório Institucional da UNESP
repository.name.fl_str_mv Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv
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