Análise da qualidade da informação do site “Quanto Custa Viajar” em relação ao modo tradicional de pesquisa de modais envolvendo a atividade turística

• Autor(a) principal: Macedo, Alexya Cristina Alabi
• Data de Publicação: 2021
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/215467
• topic: Tourism; Sharing economy; Turismo; Viagens; Economia compartilhada; Tecnologia; Sites da Web

This research sought an answer to the following question: can the website "Quanto Custa Viajar" present itself as a new and important travel business model against the traditional mode of supply? For this question, it was proposed, as the main objective of the research, the analysis of the site "Quanto Custa Viajar" offer formatting against the traditional way of searching for modes involving the tourist activity, having as specific objectives the identification of the operational structure of the offer based on the Shared Economy precepts in order to point out the effectiveness of the site offer compared to the traditional offer sites focused on Tourism. To achieve the objectives, the study was developed in parts: the work was presented to the participants through online tools, the research was directed to a navigation on the site "Quanto Custa Viajar" and in others that generate the experience of package configuration and then they were submitted to a questionnaire by Google Forms with a maximum total of 1 open question and 10 closed questions about their perceptions. Thus, the stipulated number of participants was a minimum of 100 people, constituting a convenience sample. Thus, the study is qualitative in nature. According to the results of this evaluation, it was possible to observe that the indicated site is interesting, but needs improvements in terms of information, organization and functionality to be able to offer what traditional sites offer, that is, to have the option of reservations, ticket sales/entries, without having to resort to the supplier's official sites, making the site limited.