As organizações e a ISO 26000: revisão dos conceitos, dos motivadores e das barreiras de implementação

• Autor(a) principal: Deus, Rafael Mattos de [UNESP]
• Data de Publicação: 2014
• Outros Autores: Seles, Bruno Michel Roman Pais [UNESP], Vieira, Karina Rabelo Ogasawara [UNESP]
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://dx.doi.org/10.1590/0104-530X772/13; http://hdl.handle.net/11449/117875
• topic: Organizações; ISO 26000; Responsabilidade Social; Motivadores; Barreiras; Sustentabilidade; Organizations; ISO 26000; Social Responsibility; Motivators; Barriers; Sustainability

ISO 26000, published in 2010, focuses on corporate social responsibility. This study presents a systematic review conducted in ISI Web of Knowledge (Web of Science) and Elsevier's Scopus databases to answer the following question: What are the barriers and motivators affecting the adoption of ISO 26000 by organizations? The articles were selected using filters that applied two inclusion criteria. The data were summarized in a table covering the concepts of ISO 26000, the motivators, and the barriers. The motivators were globalization or competition in international markets, congruence with management systems, reputation or image, relationship with employees and improvement of the organizational environment, improvement in the relationship with external stakeholders, competitive advantage and strategy, guide to corporate social responsibility (CSR), and reduction of business risks. The barriers were lack of alignment between CSR and organizational strategy; business (national and international); unfamiliarity with ISO 26000; lack of communication, tools and sensitivity to the subject; short-term focus; knowledge management; fear of not fulfilling the standard; and financial resources. Finally, an agenda for future studies was prepared.