Influência da expectativa do consumidor na aceitação de cachaça orgânica
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Institucional da UNESP |
Texto Completo: | http://dx.doi.org/10.5433/1679-0359.2011v32n3p1069 http://hdl.handle.net/11449/7211 |
Resumo: | The influence of consumer expectation on the acceptability of four samples of commercial brands of organic and conventional cachaca was assessed by fifty-six consumers. The cachacas were evaluated in blind sensory test, expectation test and real sensory test. In blind test, consumers evaluated the samples in absence of any expectation, followed by expectation test, when consumers had read organic cachaca information and indicated how much they expected to like or dislike the drink and finally, in real test, evaluated the drink with information and carry through new sensory evaluation. The assessed attributes were appearance, overall liking, flavor liking and purchase intention. Information of organic cachaca had positive influence on sensory acceptance and improved buying intention of all evaluated cachacas. Predominant effect were assimilation under negative disconfirmation, that is, although cachacas samples were not as well received by consumers as expected, consumers higher expectations resulted in higher acceptance of the samples, whether they were organic or not. The effect of consumer expectation on the acceptability of the beverage was statistically significant (p <= 0.05) for all samples evaluated. |
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Influência da expectativa do consumidor na aceitação de cachaça orgânicaInfluence of consumer expectation on the acceptability of organic cachacasensorial analysisconsumerexpectationorganic productcachacaThe influence of consumer expectation on the acceptability of four samples of commercial brands of organic and conventional cachaca was assessed by fifty-six consumers. The cachacas were evaluated in blind sensory test, expectation test and real sensory test. In blind test, consumers evaluated the samples in absence of any expectation, followed by expectation test, when consumers had read organic cachaca information and indicated how much they expected to like or dislike the drink and finally, in real test, evaluated the drink with information and carry through new sensory evaluation. The assessed attributes were appearance, overall liking, flavor liking and purchase intention. Information of organic cachaca had positive influence on sensory acceptance and improved buying intention of all evaluated cachacas. Predominant effect were assimilation under negative disconfirmation, that is, although cachacas samples were not as well received by consumers as expected, consumers higher expectations resulted in higher acceptance of the samples, whether they were organic or not. The effect of consumer expectation on the acceptability of the beverage was statistically significant (p <= 0.05) for all samples evaluated.Univ Estadual Paulista, Dept Alimentos & Nutr, Fac Ciencias Farmaceut Araraquara, UNESP, Rio de Janeiro, BrazilUniv Estadual Paulista, Dept Alimentos & Nutr, Fac Ciencias Farmaceut Araraquara, UNESP, Rio de Janeiro, BrazilUniversidade Estadual de Londrina (UEL)Universidade Estadual Paulista (Unesp)Tito Garcia, Carolina Celia [UNESP]Janzantti, Natalia Soares [UNESP]2014-05-20T13:23:44Z2014-05-20T13:23:44Z2011-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article1069-1081application/pdfhttp://dx.doi.org/10.5433/1679-0359.2011v32n3p1069Semina-ciencias Agrarias. Londrina: Universidade Estadual de Londrina (UEL), v. 32, n. 3, p. 1069-1081, 2011.1676-546Xhttp://hdl.handle.net/11449/721110.5433/1679-0359.2011v32n3p1069WOS:000297936600026WOS000297936600026.pdfWeb of Sciencereponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporSemina: Ciências Agrárias0.349info:eu-repo/semantics/openAccess2024-06-21T12:46:49Zoai:repositorio.unesp.br:11449/7211Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T17:05:21.955610Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
Influência da expectativa do consumidor na aceitação de cachaça orgânica Influence of consumer expectation on the acceptability of organic cachaca |
title |
Influência da expectativa do consumidor na aceitação de cachaça orgânica |
spellingShingle |
Influência da expectativa do consumidor na aceitação de cachaça orgânica Tito Garcia, Carolina Celia [UNESP] sensorial analysis consumer expectation organic product cachaca |
title_short |
Influência da expectativa do consumidor na aceitação de cachaça orgânica |
title_full |
Influência da expectativa do consumidor na aceitação de cachaça orgânica |
title_fullStr |
Influência da expectativa do consumidor na aceitação de cachaça orgânica |
title_full_unstemmed |
Influência da expectativa do consumidor na aceitação de cachaça orgânica |
title_sort |
Influência da expectativa do consumidor na aceitação de cachaça orgânica |
author |
Tito Garcia, Carolina Celia [UNESP] |
author_facet |
Tito Garcia, Carolina Celia [UNESP] Janzantti, Natalia Soares [UNESP] |
author_role |
author |
author2 |
Janzantti, Natalia Soares [UNESP] |
author2_role |
author |
dc.contributor.none.fl_str_mv |
Universidade Estadual Paulista (Unesp) |
dc.contributor.author.fl_str_mv |
Tito Garcia, Carolina Celia [UNESP] Janzantti, Natalia Soares [UNESP] |
dc.subject.por.fl_str_mv |
sensorial analysis consumer expectation organic product cachaca |
topic |
sensorial analysis consumer expectation organic product cachaca |
description |
The influence of consumer expectation on the acceptability of four samples of commercial brands of organic and conventional cachaca was assessed by fifty-six consumers. The cachacas were evaluated in blind sensory test, expectation test and real sensory test. In blind test, consumers evaluated the samples in absence of any expectation, followed by expectation test, when consumers had read organic cachaca information and indicated how much they expected to like or dislike the drink and finally, in real test, evaluated the drink with information and carry through new sensory evaluation. The assessed attributes were appearance, overall liking, flavor liking and purchase intention. Information of organic cachaca had positive influence on sensory acceptance and improved buying intention of all evaluated cachacas. Predominant effect were assimilation under negative disconfirmation, that is, although cachacas samples were not as well received by consumers as expected, consumers higher expectations resulted in higher acceptance of the samples, whether they were organic or not. The effect of consumer expectation on the acceptability of the beverage was statistically significant (p <= 0.05) for all samples evaluated. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-01-01 2014-05-20T13:23:44Z 2014-05-20T13:23:44Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://dx.doi.org/10.5433/1679-0359.2011v32n3p1069 Semina-ciencias Agrarias. Londrina: Universidade Estadual de Londrina (UEL), v. 32, n. 3, p. 1069-1081, 2011. 1676-546X http://hdl.handle.net/11449/7211 10.5433/1679-0359.2011v32n3p1069 WOS:000297936600026 WOS000297936600026.pdf |
url |
http://dx.doi.org/10.5433/1679-0359.2011v32n3p1069 http://hdl.handle.net/11449/7211 |
identifier_str_mv |
Semina-ciencias Agrarias. Londrina: Universidade Estadual de Londrina (UEL), v. 32, n. 3, p. 1069-1081, 2011. 1676-546X 10.5433/1679-0359.2011v32n3p1069 WOS:000297936600026 WOS000297936600026.pdf |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
Semina: Ciências Agrárias 0.349 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
1069-1081 application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual de Londrina (UEL) |
publisher.none.fl_str_mv |
Universidade Estadual de Londrina (UEL) |
dc.source.none.fl_str_mv |
Web of Science reponame:Repositório Institucional da UNESP instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
Repositório Institucional da UNESP |
collection |
Repositório Institucional da UNESP |
repository.name.fl_str_mv |
Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
|
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1808128754559483904 |