Economia criativa, empreendedorismo e comunicação: um estudo do caso da "Feira de Economia Criativa de de Bauru/SP em tempos de pandemia"

• Autor(a) principal: Romera, Beatriz Bianchi
• Data de Publicação: 2021
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/215112
• topic: Creative economy; Entrepreneurship; Communication; Economia Criativa; Empreendedorismo; Comunicação; Covid-19; Bauru (SP)

The main objective of this paper is to describe how the entrepreneurs of the Creative Economy Fair in Bauru organized themselves to face the crisis caused by the Covid-19 pandemic, highlighting communication as an element that induces their actions. For this investigative path, exploratory and descriptive research was used, being applied in two stages. In the first stage, the conceptual foundation was developed based on the concepts of creative economy, entrepreneurship and the use of communication for collaboration. In the second stage, a case study has already been carried out through the application of a semi-structured interview with the creator of the Fair and, as a method of interpretation, based on the precepts of Content Analysis. Among the main results, we can highlight that through a cooperative system and a collaborative network, the entrepreneurs of the Bauru Economy Fair articulated communication as the basis of their actions in the midst of the pandemic and, in this way, managed to make their business virtual presence. Communication and collaboration were essential to keep the Fair active, even with the difficulties presented in the face of the crisis caused byCovid-19.