QRcode, hashtag or audio watermark? A case study on second screening

Detalhes bibliográficos
Autor(a) principal: Angeluci, Alan César Belo
Data de Publicação: 2017
Outros Autores: Calixto, Gustavo Moreira, Bevilaqua, Leire Mara [UNESP], Bernardini, Gleice [UNESP], Gobbi, Maria Cristina [UNESP]
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da UNESP
Texto Completo: http://dx.doi.org/10.1007/s11042-016-3417-z
http://hdl.handle.net/11449/177872
Resumo: Combining television and a second, web-connected screen, is challenging both in technical and production content issues, as they can influence users’ engagement with the content. The case study presented in this paper aims to discuss how the use of different content recognition techniques for TV set and mobile devices synchronization can impact for better or worse the users’ interactive experience. From a triangulation method approach, using a prototype, quantitative and qualitative questionnaires and focus groups, user test sessions were carried out in order to collect perceptions and reactions from participants using variations of QRcode, hashtag and audio watermark markers when second screening. Data analysis showed that a key factor for a fruitful content recognition for dual screening is not only the seamless communication by itself, but the influence level of each specific characteristics of a marker, such as size of images, number of characters and noises.
id UNSP_80f3d5e3c72c5523e99bd8f1c8c8f105
oai_identifier_str oai:repositorio.unesp.br:11449/177872
network_acronym_str UNSP
network_name_str Repositório Institucional da UNESP
repository_id_str 2946
spelling QRcode, hashtag or audio watermark? A case study on second screeningAudio watermarkContent recognitionHashtagQRcodeSecond screenTVCombining television and a second, web-connected screen, is challenging both in technical and production content issues, as they can influence users’ engagement with the content. The case study presented in this paper aims to discuss how the use of different content recognition techniques for TV set and mobile devices synchronization can impact for better or worse the users’ interactive experience. From a triangulation method approach, using a prototype, quantitative and qualitative questionnaires and focus groups, user test sessions were carried out in order to collect perceptions and reactions from participants using variations of QRcode, hashtag and audio watermark markers when second screening. Data analysis showed that a key factor for a fruitful content recognition for dual screening is not only the seamless communication by itself, but the influence level of each specific characteristics of a marker, such as size of images, number of characters and noises.Programa de Pós-Graduação em Comunicação Universidade Municipal de São Caetano do Sul USCS, Rua Santo Antônio, 50, CentroCentro Universitário Senac - Santo Amaro, Avenida Engenheiro Eusébio Stevaux, 823Televisão Universitária UNESP, Rua Jacy Stevaux Villaça, 2-99Programa de Pós-Graduação em Comunicação Universidade Estadual Paulista UNESP, Avenida Engenheiro Luiz Edmundo Carrijo Coube, 14-01Televisão Universitária UNESP, Rua Jacy Stevaux Villaça, 2-99Programa de Pós-Graduação em Comunicação Universidade Estadual Paulista UNESP, Avenida Engenheiro Luiz Edmundo Carrijo Coube, 14-01USCSCentro Universitário Senac - Santo AmaroUniversidade Estadual Paulista (Unesp)Angeluci, Alan César BeloCalixto, Gustavo MoreiraBevilaqua, Leire Mara [UNESP]Bernardini, Gleice [UNESP]Gobbi, Maria Cristina [UNESP]2018-12-11T17:27:30Z2018-12-11T17:27:30Z2017-03-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article7519-7534application/pdfhttp://dx.doi.org/10.1007/s11042-016-3417-zMultimedia Tools and Applications, v. 76, n. 5, p. 7519-7534, 2017.1573-77211380-7501http://hdl.handle.net/11449/17787210.1007/s11042-016-3417-z2-s2.0-849604602012-s2.0-84960460201.pdf2302756561160804Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengMultimedia Tools and Applications0,287info:eu-repo/semantics/openAccess2024-04-17T15:50:20Zoai:repositorio.unesp.br:11449/177872Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T19:58:08.050724Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv QRcode, hashtag or audio watermark? A case study on second screening
title QRcode, hashtag or audio watermark? A case study on second screening
spellingShingle QRcode, hashtag or audio watermark? A case study on second screening
Angeluci, Alan César Belo
Audio watermark
Content recognition
Hashtag
QRcode
Second screen
TV
title_short QRcode, hashtag or audio watermark? A case study on second screening
title_full QRcode, hashtag or audio watermark? A case study on second screening
title_fullStr QRcode, hashtag or audio watermark? A case study on second screening
title_full_unstemmed QRcode, hashtag or audio watermark? A case study on second screening
title_sort QRcode, hashtag or audio watermark? A case study on second screening
author Angeluci, Alan César Belo
author_facet Angeluci, Alan César Belo
Calixto, Gustavo Moreira
Bevilaqua, Leire Mara [UNESP]
Bernardini, Gleice [UNESP]
Gobbi, Maria Cristina [UNESP]
author_role author
author2 Calixto, Gustavo Moreira
Bevilaqua, Leire Mara [UNESP]
Bernardini, Gleice [UNESP]
Gobbi, Maria Cristina [UNESP]
author2_role author
author
author
author
dc.contributor.none.fl_str_mv USCS
Centro Universitário Senac - Santo Amaro
Universidade Estadual Paulista (Unesp)
dc.contributor.author.fl_str_mv Angeluci, Alan César Belo
Calixto, Gustavo Moreira
Bevilaqua, Leire Mara [UNESP]
Bernardini, Gleice [UNESP]
Gobbi, Maria Cristina [UNESP]
dc.subject.por.fl_str_mv Audio watermark
Content recognition
Hashtag
QRcode
Second screen
TV
topic Audio watermark
Content recognition
Hashtag
QRcode
Second screen
TV
description Combining television and a second, web-connected screen, is challenging both in technical and production content issues, as they can influence users’ engagement with the content. The case study presented in this paper aims to discuss how the use of different content recognition techniques for TV set and mobile devices synchronization can impact for better or worse the users’ interactive experience. From a triangulation method approach, using a prototype, quantitative and qualitative questionnaires and focus groups, user test sessions were carried out in order to collect perceptions and reactions from participants using variations of QRcode, hashtag and audio watermark markers when second screening. Data analysis showed that a key factor for a fruitful content recognition for dual screening is not only the seamless communication by itself, but the influence level of each specific characteristics of a marker, such as size of images, number of characters and noises.
publishDate 2017
dc.date.none.fl_str_mv 2017-03-01
2018-12-11T17:27:30Z
2018-12-11T17:27:30Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://dx.doi.org/10.1007/s11042-016-3417-z
Multimedia Tools and Applications, v. 76, n. 5, p. 7519-7534, 2017.
1573-7721
1380-7501
http://hdl.handle.net/11449/177872
10.1007/s11042-016-3417-z
2-s2.0-84960460201
2-s2.0-84960460201.pdf
2302756561160804
url http://dx.doi.org/10.1007/s11042-016-3417-z
http://hdl.handle.net/11449/177872
identifier_str_mv Multimedia Tools and Applications, v. 76, n. 5, p. 7519-7534, 2017.
1573-7721
1380-7501
10.1007/s11042-016-3417-z
2-s2.0-84960460201
2-s2.0-84960460201.pdf
2302756561160804
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Multimedia Tools and Applications
0,287
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 7519-7534
application/pdf
dc.source.none.fl_str_mv Scopus
reponame:Repositório Institucional da UNESP
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Repositório Institucional da UNESP
collection Repositório Institucional da UNESP
repository.name.fl_str_mv Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv
_version_ 1808129144654921728

Registros relacionados