The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generation
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , , , |
Tipo de documento: | Artigo de conferência |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UNESP |
Texto Completo: | http://dx.doi.org/10.1007/978-3-319-94373-2_39 http://hdl.handle.net/11449/186870 |
Resumo: | Predictions about increasing longevity in the world indicate we will live with more than 40% of the population over 45 years. Composed of proactive and active individuals, this “mature” society is focused on healthy habits, disease prevention and the practice of physical activities. These individuals will be exercising increasingly and require a garment suitable for the purpose, within their physiological, sensorial, and emotional demands. This brief study, conducted in Brazil, analyzed a specific group of users and their expectations, with respect to the perception of comfort, style, performance, and suitability of sportive/fitness apparel. The research identified that this segment over 45 years, demonstrate greater interest in comfort, quality, technology, and practicality, rather than fashion details. These characteristics are not recognized yet by the productive market. There is a gap in the targeted supply, and the available clothing is restricted to offer items adapted with a focus on the younger target audience, not meeting the specificity and belonging expected by users. |
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The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generationComfort perceptionDesignLongevitySpecific comfortSportswear and fitness apparelPredictions about increasing longevity in the world indicate we will live with more than 40% of the population over 45 years. Composed of proactive and active individuals, this “mature” society is focused on healthy habits, disease prevention and the practice of physical activities. These individuals will be exercising increasingly and require a garment suitable for the purpose, within their physiological, sensorial, and emotional demands. This brief study, conducted in Brazil, analyzed a specific group of users and their expectations, with respect to the perception of comfort, style, performance, and suitability of sportive/fitness apparel. The research identified that this segment over 45 years, demonstrate greater interest in comfort, quality, technology, and practicality, rather than fashion details. These characteristics are not recognized yet by the productive market. There is a gap in the targeted supply, and the available clothing is restricted to offer items adapted with a focus on the younger target audience, not meeting the specificity and belonging expected by users.Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)Universidade Estadual Paulista - UNESP/FAAC - Campus de Bauru, Av. Engenheiro Luiz Edmundo Carrijo Coube, 14-01University of Minho, Campus de AzurémUniversidade Estadual Paulista - UNESP/FAAC - Campus de Bauru, Av. Engenheiro Luiz Edmundo Carrijo Coube, 14-01FAPESP: 11169-4Universidade Estadual Paulista (Unesp)University of MinhoBarcellos, Ekaterina Emmanuil Inglesis [UNESP]Botura, Galdenoro [UNESP]Broega, Ana CristinaBarcellos, Lívia Inglesis [UNESP]Moura, Monica [UNESP]2019-10-06T15:18:19Z2019-10-06T15:18:19Z2019-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/conferenceObject354-366http://dx.doi.org/10.1007/978-3-319-94373-2_39Advances in Intelligent Systems and Computing, v. 779, p. 354-366.2194-5357http://hdl.handle.net/11449/18687010.1007/978-3-319-94373-2_392-s2.0-85049203728Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengAdvances in Intelligent Systems and Computinginfo:eu-repo/semantics/openAccess2021-10-23T20:19:25Zoai:repositorio.unesp.br:11449/186870Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-06T00:11:40.298228Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generation |
title |
The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generation |
spellingShingle |
The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generation Barcellos, Ekaterina Emmanuil Inglesis [UNESP] Comfort perception Design Longevity Specific comfort Sportswear and fitness apparel |
title_short |
The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generation |
title_full |
The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generation |
title_fullStr |
The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generation |
title_full_unstemmed |
The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generation |
title_sort |
The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generation |
author |
Barcellos, Ekaterina Emmanuil Inglesis [UNESP] |
author_facet |
Barcellos, Ekaterina Emmanuil Inglesis [UNESP] Botura, Galdenoro [UNESP] Broega, Ana Cristina Barcellos, Lívia Inglesis [UNESP] Moura, Monica [UNESP] |
author_role |
author |
author2 |
Botura, Galdenoro [UNESP] Broega, Ana Cristina Barcellos, Lívia Inglesis [UNESP] Moura, Monica [UNESP] |
author2_role |
author author author author |
dc.contributor.none.fl_str_mv |
Universidade Estadual Paulista (Unesp) University of Minho |
dc.contributor.author.fl_str_mv |
Barcellos, Ekaterina Emmanuil Inglesis [UNESP] Botura, Galdenoro [UNESP] Broega, Ana Cristina Barcellos, Lívia Inglesis [UNESP] Moura, Monica [UNESP] |
dc.subject.por.fl_str_mv |
Comfort perception Design Longevity Specific comfort Sportswear and fitness apparel |
topic |
Comfort perception Design Longevity Specific comfort Sportswear and fitness apparel |
description |
Predictions about increasing longevity in the world indicate we will live with more than 40% of the population over 45 years. Composed of proactive and active individuals, this “mature” society is focused on healthy habits, disease prevention and the practice of physical activities. These individuals will be exercising increasingly and require a garment suitable for the purpose, within their physiological, sensorial, and emotional demands. This brief study, conducted in Brazil, analyzed a specific group of users and their expectations, with respect to the perception of comfort, style, performance, and suitability of sportive/fitness apparel. The research identified that this segment over 45 years, demonstrate greater interest in comfort, quality, technology, and practicality, rather than fashion details. These characteristics are not recognized yet by the productive market. There is a gap in the targeted supply, and the available clothing is restricted to offer items adapted with a focus on the younger target audience, not meeting the specificity and belonging expected by users. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-10-06T15:18:19Z 2019-10-06T15:18:19Z 2019-01-01 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/conferenceObject |
format |
conferenceObject |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://dx.doi.org/10.1007/978-3-319-94373-2_39 Advances in Intelligent Systems and Computing, v. 779, p. 354-366. 2194-5357 http://hdl.handle.net/11449/186870 10.1007/978-3-319-94373-2_39 2-s2.0-85049203728 |
url |
http://dx.doi.org/10.1007/978-3-319-94373-2_39 http://hdl.handle.net/11449/186870 |
identifier_str_mv |
Advances in Intelligent Systems and Computing, v. 779, p. 354-366. 2194-5357 10.1007/978-3-319-94373-2_39 2-s2.0-85049203728 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Advances in Intelligent Systems and Computing |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
354-366 |
dc.source.none.fl_str_mv |
Scopus reponame:Repositório Institucional da UNESP instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
Repositório Institucional da UNESP |
collection |
Repositório Institucional da UNESP |
repository.name.fl_str_mv |
Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
|
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1808129593913114624 |