The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generation

Detalhes bibliográficos
Autor(a) principal: Barcellos, Ekaterina Emmanuil Inglesis [UNESP]
Data de Publicação: 2019
Outros Autores: Botura, Galdenoro [UNESP], Broega, Ana Cristina, Barcellos, Lívia Inglesis [UNESP], Moura, Monica [UNESP]
Tipo de documento: Artigo de conferência
Idioma: eng
Título da fonte: Repositório Institucional da UNESP
Texto Completo: http://dx.doi.org/10.1007/978-3-319-94373-2_39
http://hdl.handle.net/11449/186870
Resumo: Predictions about increasing longevity in the world indicate we will live with more than 40% of the population over 45 years. Composed of proactive and active individuals, this “mature” society is focused on healthy habits, disease prevention and the practice of physical activities. These individuals will be exercising increasingly and require a garment suitable for the purpose, within their physiological, sensorial, and emotional demands. This brief study, conducted in Brazil, analyzed a specific group of users and their expectations, with respect to the perception of comfort, style, performance, and suitability of sportive/fitness apparel. The research identified that this segment over 45 years, demonstrate greater interest in comfort, quality, technology, and practicality, rather than fashion details. These characteristics are not recognized yet by the productive market. There is a gap in the targeted supply, and the available clothing is restricted to offer items adapted with a focus on the younger target audience, not meeting the specificity and belonging expected by users.
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spelling The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generationComfort perceptionDesignLongevitySpecific comfortSportswear and fitness apparelPredictions about increasing longevity in the world indicate we will live with more than 40% of the population over 45 years. Composed of proactive and active individuals, this “mature” society is focused on healthy habits, disease prevention and the practice of physical activities. These individuals will be exercising increasingly and require a garment suitable for the purpose, within their physiological, sensorial, and emotional demands. This brief study, conducted in Brazil, analyzed a specific group of users and their expectations, with respect to the perception of comfort, style, performance, and suitability of sportive/fitness apparel. The research identified that this segment over 45 years, demonstrate greater interest in comfort, quality, technology, and practicality, rather than fashion details. These characteristics are not recognized yet by the productive market. There is a gap in the targeted supply, and the available clothing is restricted to offer items adapted with a focus on the younger target audience, not meeting the specificity and belonging expected by users.Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)Universidade Estadual Paulista - UNESP/FAAC - Campus de Bauru, Av. Engenheiro Luiz Edmundo Carrijo Coube, 14-01University of Minho, Campus de AzurémUniversidade Estadual Paulista - UNESP/FAAC - Campus de Bauru, Av. Engenheiro Luiz Edmundo Carrijo Coube, 14-01FAPESP: 11169-4Universidade Estadual Paulista (Unesp)University of MinhoBarcellos, Ekaterina Emmanuil Inglesis [UNESP]Botura, Galdenoro [UNESP]Broega, Ana CristinaBarcellos, Lívia Inglesis [UNESP]Moura, Monica [UNESP]2019-10-06T15:18:19Z2019-10-06T15:18:19Z2019-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/conferenceObject354-366http://dx.doi.org/10.1007/978-3-319-94373-2_39Advances in Intelligent Systems and Computing, v. 779, p. 354-366.2194-5357http://hdl.handle.net/11449/18687010.1007/978-3-319-94373-2_392-s2.0-85049203728Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengAdvances in Intelligent Systems and Computinginfo:eu-repo/semantics/openAccess2021-10-23T20:19:25Zoai:repositorio.unesp.br:11449/186870Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-06T00:11:40.298228Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generation
title The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generation
spellingShingle The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generation
Barcellos, Ekaterina Emmanuil Inglesis [UNESP]
Comfort perception
Design
Longevity
Specific comfort
Sportswear and fitness apparel
title_short The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generation
title_full The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generation
title_fullStr The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generation
title_full_unstemmed The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generation
title_sort The new concept of aging: Fitness and leisure sporting apparel adequacy for the “ageless” generation
author Barcellos, Ekaterina Emmanuil Inglesis [UNESP]
author_facet Barcellos, Ekaterina Emmanuil Inglesis [UNESP]
Botura, Galdenoro [UNESP]
Broega, Ana Cristina
Barcellos, Lívia Inglesis [UNESP]
Moura, Monica [UNESP]
author_role author
author2 Botura, Galdenoro [UNESP]
Broega, Ana Cristina
Barcellos, Lívia Inglesis [UNESP]
Moura, Monica [UNESP]
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Universidade Estadual Paulista (Unesp)
University of Minho
dc.contributor.author.fl_str_mv Barcellos, Ekaterina Emmanuil Inglesis [UNESP]
Botura, Galdenoro [UNESP]
Broega, Ana Cristina
Barcellos, Lívia Inglesis [UNESP]
Moura, Monica [UNESP]
dc.subject.por.fl_str_mv Comfort perception
Design
Longevity
Specific comfort
Sportswear and fitness apparel
topic Comfort perception
Design
Longevity
Specific comfort
Sportswear and fitness apparel
description Predictions about increasing longevity in the world indicate we will live with more than 40% of the population over 45 years. Composed of proactive and active individuals, this “mature” society is focused on healthy habits, disease prevention and the practice of physical activities. These individuals will be exercising increasingly and require a garment suitable for the purpose, within their physiological, sensorial, and emotional demands. This brief study, conducted in Brazil, analyzed a specific group of users and their expectations, with respect to the perception of comfort, style, performance, and suitability of sportive/fitness apparel. The research identified that this segment over 45 years, demonstrate greater interest in comfort, quality, technology, and practicality, rather than fashion details. These characteristics are not recognized yet by the productive market. There is a gap in the targeted supply, and the available clothing is restricted to offer items adapted with a focus on the younger target audience, not meeting the specificity and belonging expected by users.
publishDate 2019
dc.date.none.fl_str_mv 2019-10-06T15:18:19Z
2019-10-06T15:18:19Z
2019-01-01
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/conferenceObject
format conferenceObject
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://dx.doi.org/10.1007/978-3-319-94373-2_39
Advances in Intelligent Systems and Computing, v. 779, p. 354-366.
2194-5357
http://hdl.handle.net/11449/186870
10.1007/978-3-319-94373-2_39
2-s2.0-85049203728
url http://dx.doi.org/10.1007/978-3-319-94373-2_39
http://hdl.handle.net/11449/186870
identifier_str_mv Advances in Intelligent Systems and Computing, v. 779, p. 354-366.
2194-5357
10.1007/978-3-319-94373-2_39
2-s2.0-85049203728
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Advances in Intelligent Systems and Computing
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 354-366
dc.source.none.fl_str_mv Scopus
reponame:Repositório Institucional da UNESP
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Repositório Institucional da UNESP
collection Repositório Institucional da UNESP
repository.name.fl_str_mv Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv
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