Mídia-educação e relações públicas: uma prática transformadora

• Autor(a) principal: Boaventura, Marina da Silva [UNESP]
• Data de Publicação: 2016
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/140176; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2016-06-13/000866065.pdf
• topic: Comunicação; Relações publicas; Mídia social; Cidadania; Communication

The present project has as principal theme the education for the media. Considering the onipresent of the media in our day by day, it is believed to be of crucial matter that the individuals are capable to do a creative and critical use of the media content. For this, the text addresses some concepts and the historical traject of the media literacy, just like your perspectives of study in the areas of Comunication and Education. Observed the caracteristics and the metodology of media literacy, it has as this project principal intent, the inclusion of the theme in the academical extent for the students of Public Relations at Universidade Estadual Paulista (UNESP). The study improves with the aplication of questionaries and the observation of discussions performed at classes with the students, demonstrating, therefore, the important in develop actions of educative character in the atuation of the Public Relation career. Alliyng actions of media literacy and Public Relations in the organizational environment, concludes that its possible to work with the formation of the internal public, expanding their empowerment as citizen and searching more participation in discussion as the gender issue in the organizations