Jornalismo automotivo e obsolescência programada: Bruno Luiz Dorna Gomes. -

• Autor(a) principal: Gomes, Bruno Luiz Dorna [UNESP]
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/203205; http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2018-10-30/000909189.pdf
• topic: Jornalismo automotivo; Automóveis; Indústria automobilística

With this monograph, we intend to address the issue of programmed obsolescence in automobile production and how the specialized press has been dealing with this phenomenon, which has changed a lot the relationship between the consumer and vehicle assemblers. A bibliography with recent books and scholarly articles has been used. So this study can add recent information on this subject, a specialist was consulted that follows the automotive sector daily. Also noteworthy are the technological advances that have allowed changes of bodyworks in record time, the use of new lighter and more formable materials and the increase of reliability in the commercialized products. It also covers the history of automotive journalism in Brazil, including the coverage of launches resulting from the obsolescence not only of design, but also of the mechanical assembly and platforms, as well as the fact that the premature lag harms car consumers with increasingly frequent updates. It is also worth to mention examples of some obsolete national models, both from the point of view of design and motorization. With all this presented, we can conclude that programmed obsolescence is an inevitable phenomenon, because automakers can not maintain an adequate level of competitiveness without the update of its models and, consequently, fail to bring improvements to their consumers.