Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene

Detalhes bibliográficos
Autor(a) principal: Carareto, Mariana [UNESP]
Data de Publicação: 2019
Outros Autores: Calonego, Renata [UNESP], Andrelo, Roseane [UNESP]
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da UNESP
Texto Completo: http://dx.doi.org/10.14195/2183-5462_34_20
http://hdl.handle.net/11449/221326
Resumo: In search of legitimation, companies develop communication strategies appropriating historical and sociocultural contexts to construct meanings about them, as is the case of advertising. This work, when looking at the political situation experienced by Brazil after the political coup against the government of President Dilma Rousseff, aims to reflect on the impacts of political positions disseminated in advertisements, considering that companies have great responsibility in communicating with society. For this, the study develops an analysis of Habib’s and Havan’s advertising campaigns, which disseminate discourses on the Brazilian political context, having as theoretical-methodological foundation the analysis of media discourse proposed by Charaudeau.
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spelling Reflections on the discourse of the publicities from private organizations in face of the Brazilian political sceneReflexões sobre o discurso das publicidades de organizações privadas diante do cenário político brasileiroCommunicationImpacts on societyPolitical positioningPrivate organizationsResponsibilityIn search of legitimation, companies develop communication strategies appropriating historical and sociocultural contexts to construct meanings about them, as is the case of advertising. This work, when looking at the political situation experienced by Brazil after the political coup against the government of President Dilma Rousseff, aims to reflect on the impacts of political positions disseminated in advertisements, considering that companies have great responsibility in communicating with society. For this, the study develops an analysis of Habib’s and Havan’s advertising campaigns, which disseminate discourses on the Brazilian political context, having as theoretical-methodological foundation the analysis of media discourse proposed by Charaudeau.Universidade Estadual Paulista Júlio de Mesquita Filho Faculdade de Arquitetura Artes e Comunicação de Bauru, Av Eng Luiz Edmundo Carrijo Coube, nº14-01 Vargem LimpaUniversidade Estadual Paulista Júlio de Mesquita Filho Faculdade de Arquitetura Artes e Comunicação de Bauru, Av Eng Luiz Edmundo Carrijo Coube, nº14-01 Vargem LimpaUniversidade Estadual Paulista (UNESP)Carareto, Mariana [UNESP]Calonego, Renata [UNESP]Andrelo, Roseane [UNESP]2022-04-28T19:27:27Z2022-04-28T19:27:27Z2019-06-28info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article295-312http://dx.doi.org/10.14195/2183-5462_34_20Media and Jornalismo, v. 19, n. 34, p. 295-312, 2019.2183-54621645-5681http://hdl.handle.net/11449/22132610.14195/2183-5462_34_202-s2.0-85069538710Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengMedia and Jornalismoinfo:eu-repo/semantics/openAccess2022-04-28T19:27:27Zoai:repositorio.unesp.br:11449/221326Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462022-04-28T19:27:27Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene
Reflexões sobre o discurso das publicidades de organizações privadas diante do cenário político brasileiro
title Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene
spellingShingle Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene
Carareto, Mariana [UNESP]
Communication
Impacts on society
Political positioning
Private organizations
Responsibility
title_short Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene
title_full Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene
title_fullStr Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene
title_full_unstemmed Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene
title_sort Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene
author Carareto, Mariana [UNESP]
author_facet Carareto, Mariana [UNESP]
Calonego, Renata [UNESP]
Andrelo, Roseane [UNESP]
author_role author
author2 Calonego, Renata [UNESP]
Andrelo, Roseane [UNESP]
author2_role author
author
dc.contributor.none.fl_str_mv Universidade Estadual Paulista (UNESP)
dc.contributor.author.fl_str_mv Carareto, Mariana [UNESP]
Calonego, Renata [UNESP]
Andrelo, Roseane [UNESP]
dc.subject.por.fl_str_mv Communication
Impacts on society
Political positioning
Private organizations
Responsibility
topic Communication
Impacts on society
Political positioning
Private organizations
Responsibility
description In search of legitimation, companies develop communication strategies appropriating historical and sociocultural contexts to construct meanings about them, as is the case of advertising. This work, when looking at the political situation experienced by Brazil after the political coup against the government of President Dilma Rousseff, aims to reflect on the impacts of political positions disseminated in advertisements, considering that companies have great responsibility in communicating with society. For this, the study develops an analysis of Habib’s and Havan’s advertising campaigns, which disseminate discourses on the Brazilian political context, having as theoretical-methodological foundation the analysis of media discourse proposed by Charaudeau.
publishDate 2019
dc.date.none.fl_str_mv 2019-06-28
2022-04-28T19:27:27Z
2022-04-28T19:27:27Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://dx.doi.org/10.14195/2183-5462_34_20
Media and Jornalismo, v. 19, n. 34, p. 295-312, 2019.
2183-5462
1645-5681
http://hdl.handle.net/11449/221326
10.14195/2183-5462_34_20
2-s2.0-85069538710
url http://dx.doi.org/10.14195/2183-5462_34_20
http://hdl.handle.net/11449/221326
identifier_str_mv Media and Jornalismo, v. 19, n. 34, p. 295-312, 2019.
2183-5462
1645-5681
10.14195/2183-5462_34_20
2-s2.0-85069538710
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Media and Jornalismo
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 295-312
dc.source.none.fl_str_mv Scopus
reponame:Repositório Institucional da UNESP
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Repositório Institucional da UNESP
collection Repositório Institucional da UNESP
repository.name.fl_str_mv Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv
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