Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UNESP |
Texto Completo: | http://dx.doi.org/10.14195/2183-5462_34_20 http://hdl.handle.net/11449/221326 |
Resumo: | In search of legitimation, companies develop communication strategies appropriating historical and sociocultural contexts to construct meanings about them, as is the case of advertising. This work, when looking at the political situation experienced by Brazil after the political coup against the government of President Dilma Rousseff, aims to reflect on the impacts of political positions disseminated in advertisements, considering that companies have great responsibility in communicating with society. For this, the study develops an analysis of Habib’s and Havan’s advertising campaigns, which disseminate discourses on the Brazilian political context, having as theoretical-methodological foundation the analysis of media discourse proposed by Charaudeau. |
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Repositório Institucional da UNESP |
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Reflections on the discourse of the publicities from private organizations in face of the Brazilian political sceneReflexões sobre o discurso das publicidades de organizações privadas diante do cenário político brasileiroCommunicationImpacts on societyPolitical positioningPrivate organizationsResponsibilityIn search of legitimation, companies develop communication strategies appropriating historical and sociocultural contexts to construct meanings about them, as is the case of advertising. This work, when looking at the political situation experienced by Brazil after the political coup against the government of President Dilma Rousseff, aims to reflect on the impacts of political positions disseminated in advertisements, considering that companies have great responsibility in communicating with society. For this, the study develops an analysis of Habib’s and Havan’s advertising campaigns, which disseminate discourses on the Brazilian political context, having as theoretical-methodological foundation the analysis of media discourse proposed by Charaudeau.Universidade Estadual Paulista Júlio de Mesquita Filho Faculdade de Arquitetura Artes e Comunicação de Bauru, Av Eng Luiz Edmundo Carrijo Coube, nº14-01 Vargem LimpaUniversidade Estadual Paulista Júlio de Mesquita Filho Faculdade de Arquitetura Artes e Comunicação de Bauru, Av Eng Luiz Edmundo Carrijo Coube, nº14-01 Vargem LimpaUniversidade Estadual Paulista (UNESP)Carareto, Mariana [UNESP]Calonego, Renata [UNESP]Andrelo, Roseane [UNESP]2022-04-28T19:27:27Z2022-04-28T19:27:27Z2019-06-28info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article295-312http://dx.doi.org/10.14195/2183-5462_34_20Media and Jornalismo, v. 19, n. 34, p. 295-312, 2019.2183-54621645-5681http://hdl.handle.net/11449/22132610.14195/2183-5462_34_202-s2.0-85069538710Scopusreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengMedia and Jornalismoinfo:eu-repo/semantics/openAccess2022-04-28T19:27:27Zoai:repositorio.unesp.br:11449/221326Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T16:49:07.408645Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene Reflexões sobre o discurso das publicidades de organizações privadas diante do cenário político brasileiro |
title |
Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene |
spellingShingle |
Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene Carareto, Mariana [UNESP] Communication Impacts on society Political positioning Private organizations Responsibility |
title_short |
Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene |
title_full |
Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene |
title_fullStr |
Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene |
title_full_unstemmed |
Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene |
title_sort |
Reflections on the discourse of the publicities from private organizations in face of the Brazilian political scene |
author |
Carareto, Mariana [UNESP] |
author_facet |
Carareto, Mariana [UNESP] Calonego, Renata [UNESP] Andrelo, Roseane [UNESP] |
author_role |
author |
author2 |
Calonego, Renata [UNESP] Andrelo, Roseane [UNESP] |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Universidade Estadual Paulista (UNESP) |
dc.contributor.author.fl_str_mv |
Carareto, Mariana [UNESP] Calonego, Renata [UNESP] Andrelo, Roseane [UNESP] |
dc.subject.por.fl_str_mv |
Communication Impacts on society Political positioning Private organizations Responsibility |
topic |
Communication Impacts on society Political positioning Private organizations Responsibility |
description |
In search of legitimation, companies develop communication strategies appropriating historical and sociocultural contexts to construct meanings about them, as is the case of advertising. This work, when looking at the political situation experienced by Brazil after the political coup against the government of President Dilma Rousseff, aims to reflect on the impacts of political positions disseminated in advertisements, considering that companies have great responsibility in communicating with society. For this, the study develops an analysis of Habib’s and Havan’s advertising campaigns, which disseminate discourses on the Brazilian political context, having as theoretical-methodological foundation the analysis of media discourse proposed by Charaudeau. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-06-28 2022-04-28T19:27:27Z 2022-04-28T19:27:27Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://dx.doi.org/10.14195/2183-5462_34_20 Media and Jornalismo, v. 19, n. 34, p. 295-312, 2019. 2183-5462 1645-5681 http://hdl.handle.net/11449/221326 10.14195/2183-5462_34_20 2-s2.0-85069538710 |
url |
http://dx.doi.org/10.14195/2183-5462_34_20 http://hdl.handle.net/11449/221326 |
identifier_str_mv |
Media and Jornalismo, v. 19, n. 34, p. 295-312, 2019. 2183-5462 1645-5681 10.14195/2183-5462_34_20 2-s2.0-85069538710 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Media and Jornalismo |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
295-312 |
dc.source.none.fl_str_mv |
Scopus reponame:Repositório Institucional da UNESP instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
Repositório Institucional da UNESP |
collection |
Repositório Institucional da UNESP |
repository.name.fl_str_mv |
Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
|
_version_ |
1808128707543433216 |