Capsule

Detalhes bibliográficos
Autor(a) principal: Novaes, Diego Pires de [UNESP]
Data de Publicação: 2017
Tipo de documento: Trabalho de conclusão de curso
Idioma: por
Título da fonte: Repositório Institucional da UNESP
Texto Completo: http://hdl.handle.net/11449/156864
http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2018-07-05/000905064.pdf
Resumo: This report presents the development of a vehicle designed for the national competition Volkswagen Design Talent 2015 in the category Shape Design (Exterior Design), in the period from June to December. The competition is held annually and it has been an innovative selection process since 1998, aimed to design students. It centralized to reveal new talents and select new trainees for the Company's Design area in Brazil. I took part in this selection process, the theme for its 17th edition was Cuts from Brazil. It challenged the development of a means of transportation for the year 2025 that would be is able to face the paths and supply the many different brazilian needs. This report presents the creation steps of the vehicle proposal process ranging from understanding the briefing presented, to the concept generation, tracing the brand's DNA for the year 2025 until obtains the best visual results. During the first and third (and last) selection periods the original proposal has evolved dramatically. The result was presented at the Volkswagen Design Center Brazil, Anchieta plant in São Bernardo do Campo (SP). The Project was selected among the 10(ten) finalists of the 17th contest edition. The defense of this concept car will be shown chronologically and entirely with visual language where with designers communicate day-by-day
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spelling CapsuleAutomoveisConcursosDesenho industrialVeiculosContestsThis report presents the development of a vehicle designed for the national competition Volkswagen Design Talent 2015 in the category Shape Design (Exterior Design), in the period from June to December. The competition is held annually and it has been an innovative selection process since 1998, aimed to design students. It centralized to reveal new talents and select new trainees for the Company's Design area in Brazil. I took part in this selection process, the theme for its 17th edition was Cuts from Brazil. It challenged the development of a means of transportation for the year 2025 that would be is able to face the paths and supply the many different brazilian needs. This report presents the creation steps of the vehicle proposal process ranging from understanding the briefing presented, to the concept generation, tracing the brand's DNA for the year 2025 until obtains the best visual results. During the first and third (and last) selection periods the original proposal has evolved dramatically. The result was presented at the Volkswagen Design Center Brazil, Anchieta plant in São Bernardo do Campo (SP). The Project was selected among the 10(ten) finalists of the 17th contest edition. The defense of this concept car will be shown chronologically and entirely with visual language where with designers communicate day-by-dayDesenvolvimento do projeto de um veículo para o concurso nacional Volkswagen Talento Design 2015 na categoria Shape Design (Design de Exterior), no período compreendido entre os meses de junho a dezembro do respectivo ano. O concurso é um processo seletivo anual, realizado desde 1998, voltado a estudantes de design. Tem como objetivo revelar novos talentos e selecionar novos estagiários para a área de Design da empresa no Brasil. Participei desse processo seletivo, cujo tema em sua 17a edição foi Recortes do Brasil. Propõe como desafio o desenvolvimento de um meio de transporte para o ano de 2025, que possa enfrentar os caminhos e atender as diversas necessidades do Brasil. Este relatório apresenta as etapas do processo de criação da proposta de veículo, que vão desde o entendimento do briefing apresentado, a geração do conceito, a adaptação do projeto à identidade visual/ DNA da marca, traçar o DNA da marca para o ano 2025 até o melhor resultado visual final obtido. Durante esse período entre a primeira e última fase de seleção a proposta original evoluiu radicalmente. O resultado foi apresentado no Volkswagen Design Center Brasil, na fábrica Anchieta, em São Bernardo do Campo (SP). O projeto foi selecionado entre os 10 Finalistas da 17a edição do concurso. A defesa deste concept car será mostrada de forma cronológica e inteiramente visual, linguagem com a qual o designer se comunica no seu cotidianoUniversidade Estadual Paulista (Unesp)Rodrigues, Osmar Vicente [UNESP]Universidade Estadual Paulista (Unesp)Novaes, Diego Pires de [UNESP]2018-09-19T17:28:58Z2018-09-19T17:28:58Z2017-03-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis122 f.application/pdfNOVAES, Diego Pires de. Capsule. 2016. 122 f. Trabalho de conclusão (bacharelado - Design de Produto) - Universidade Estadual Paulista Júlio de Mesquita Filho, Faculdade de Arquitetura, Artes e Comunicação, 2016.http://hdl.handle.net/11449/156864000905064http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2018-07-05/000905064.pdfAlephreponame:Repositório Institucional da UNESPinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporinfo:eu-repo/semantics/openAccess2024-04-19T19:18:16Zoai:repositorio.unesp.br:11449/156864Repositório InstitucionalPUBhttp://repositorio.unesp.br/oai/requestopendoar:29462024-08-05T20:24:02.776308Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv Capsule
title Capsule
spellingShingle Capsule
Novaes, Diego Pires de [UNESP]
Automoveis
Concursos
Desenho industrial
Veiculos
Contests
title_short Capsule
title_full Capsule
title_fullStr Capsule
title_full_unstemmed Capsule
title_sort Capsule
author Novaes, Diego Pires de [UNESP]
author_facet Novaes, Diego Pires de [UNESP]
author_role author
dc.contributor.none.fl_str_mv Rodrigues, Osmar Vicente [UNESP]
Universidade Estadual Paulista (Unesp)
dc.contributor.author.fl_str_mv Novaes, Diego Pires de [UNESP]
dc.subject.por.fl_str_mv Automoveis
Concursos
Desenho industrial
Veiculos
Contests
topic Automoveis
Concursos
Desenho industrial
Veiculos
Contests
description This report presents the development of a vehicle designed for the national competition Volkswagen Design Talent 2015 in the category Shape Design (Exterior Design), in the period from June to December. The competition is held annually and it has been an innovative selection process since 1998, aimed to design students. It centralized to reveal new talents and select new trainees for the Company's Design area in Brazil. I took part in this selection process, the theme for its 17th edition was Cuts from Brazil. It challenged the development of a means of transportation for the year 2025 that would be is able to face the paths and supply the many different brazilian needs. This report presents the creation steps of the vehicle proposal process ranging from understanding the briefing presented, to the concept generation, tracing the brand's DNA for the year 2025 until obtains the best visual results. During the first and third (and last) selection periods the original proposal has evolved dramatically. The result was presented at the Volkswagen Design Center Brazil, Anchieta plant in São Bernardo do Campo (SP). The Project was selected among the 10(ten) finalists of the 17th contest edition. The defense of this concept car will be shown chronologically and entirely with visual language where with designers communicate day-by-day
publishDate 2017
dc.date.none.fl_str_mv 2017-03-10
2018-09-19T17:28:58Z
2018-09-19T17:28:58Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/bachelorThesis
format bachelorThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv NOVAES, Diego Pires de. Capsule. 2016. 122 f. Trabalho de conclusão (bacharelado - Design de Produto) - Universidade Estadual Paulista Júlio de Mesquita Filho, Faculdade de Arquitetura, Artes e Comunicação, 2016.
http://hdl.handle.net/11449/156864
000905064
http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2018-07-05/000905064.pdf
identifier_str_mv NOVAES, Diego Pires de. Capsule. 2016. 122 f. Trabalho de conclusão (bacharelado - Design de Produto) - Universidade Estadual Paulista Júlio de Mesquita Filho, Faculdade de Arquitetura, Artes e Comunicação, 2016.
000905064
url http://hdl.handle.net/11449/156864
http://www.athena.biblioteca.unesp.br/exlibris/bd/capelo/2018-07-05/000905064.pdf
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 122 f.
application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual Paulista (Unesp)
publisher.none.fl_str_mv Universidade Estadual Paulista (Unesp)
dc.source.none.fl_str_mv Aleph
reponame:Repositório Institucional da UNESP
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str Repositório Institucional da UNESP
collection Repositório Institucional da UNESP
repository.name.fl_str_mv Repositório Institucional da UNESP - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv
_version_ 1808129197440237568

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