O fascínio eterno pelo nazismo: uma análise de conteúdo da ideologia nazista e seus vetores no mundo contemporâneo

• Autor(a) principal: Oliveira, Jonathan Wilians de
• Data de Publicação: 2021
• Outros Autores: Larizzatti, Lucas Auad da Silva
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://hdl.handle.net/11449/215290
• topic: Nazism; Content analysis; Media; Society; Public relations; Policy; Nazismo; Análise de conteúdo (Comunicação); Mídia; Sociedade; Relações Públicas; Política

Even with its defeat in the Second World War, Nazism still finds vectors in society today, and these vectors are currently growing. But, in addition to the explicitly neoNazi cells, there are policies similar to those adopted in the Third Reich that are applied today, in a veiled way, without seeing its potentially Nazi character, and, consequently, its dangers. Using the methodology based on content analysis, as proposed by Laurence Bardin, and having a specific specialized bibliography, this work intends to identify the mechanisms used by this speech to persuade the population, even reaching power in different parts of the world. In addition, the work seeks to draw comparisons between Nazi ideology and the policies and discourses reproduced by the new right, as well as to propose to Public Relations professionals a reflection on how to avoid the spread of Nazi discourse, through the promotion of citizenship and respect for human rights.