Analise do uso de redes sociais como ferramenta para divulgação de conteúdos publicados em sites: um estudo do projeto de extensão CoDAF

• Autor(a) principal: Bisi, Pedro Henrique Santos [UNESP]
• Data de Publicação: 2015
• Outros Autores: Rodrigues, Fernando de Assis [UNESP], Sant'Ana, Ricardo César Gonçalves [UNESP], Labadessa, João Pedro [UNESP]
• Tipo de documento: Artigo de conferência
• Idioma: por
• Título da fonte: Repositório Institucional da UNESP
• Texto Completo: http://200.145.6.205/index.php/congressoextensao/8congressoextensao/paper/view/1497; http://hdl.handle.net/11449/142213
• topic: Education and public outreach; Social networks; Web site; Projeto de extensão; Redes sociais; Site

This work aims to identify elements for analyzing the effectiveness of dissemination strategies of a science outreach project website through an use of social networks. The universe of research was bordered on statistics available in science outreach Digital Skills for Family Agriculture (CoDAF) website and available in Facebook's publishing tools, from October 2014 to July 2015. The methodology used was a quantitative descriptive exploratory study, from the analysis of data available by AWStats tools (part of required tools for CoDAF website) and Facebook's posts history information. Its describes a daily news publication routine adopted by CoDAF, which includes the participation of CoDAF members and staff; and, combined with statistical data, proposes to: a) identify website users access data; b) quantify actions taken in social network as a dissemination strategy; c) graph the data collected. As a result, the paper presents the process of data exporting to a spreadsheet file, that contains a visual representation of publishing routine interactions with social networks and visits quantified by CoDAF of website in its statistics. It was concluded that emerge of this data can assist in process of making more explicit characteristics inherent on effectiveness measures of dissemination strategies of science outreach project website through an use of social networks; and its results are basis for a validation of daily news publication routine itself, mainly due a increase on website visits.